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    10 Metrics to Track When Analyzing Your Social Media Marketing

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    Do you know if your social media marketing is working? Wondering how best to report on your efforts?

    In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

    Create a Spreadsheet to Track Key Social Media Metrics
    Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make your edits live. It also allows you to reflect on

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    How to Improve Your Social Video Content: 10 Tips From the Pros

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    Want to create better social video content? Looking for tips and tools to try?

    In this article, 10 video experts share the tactics and tools they use to create successful video content.

    #1: Simplify Live-Stream Production Flow With Elgato Stream Deck
    One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a pack of playing cards.

    Before using the stream deck, I would assign hot keys (Command 1, for instance) on a keyboard to my intro and different scenes that allowed me to show my

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