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    How to Produce High-Quality Videos for Social Media

    Need to do more with social video? Wondering how to increase the quality of your videos?

    In this article, you'll discover practical tips to produce polished videos that perform well on social media.

    #1: Look Better on Camera
    I'm sure you've seen many social media videos where the person is looking down at the camera, which is the ultimate engagement killer. Here are a few tips to make sure you shine on camera.
    Camera Position
    If you want to look really bad on a webcam, look down at it.

    The fastest, most effective way to look

    Continue Reading about How to Produce High-Quality Videos for Social Media →

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    How to Create a Voice Marketing Funnel With Alexa Flash Briefings

    Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

    In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

    Using Voice Technology to Improve Social Media Engagement
    Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

    Continue Reading about How to Create a Voice Marketing Funnel With Alexa Flash Briefings →

    23 Valuable Tools and Apps for Marketers

    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

    Continue Reading about 23 Valuable Tools and Apps for Marketers →

    How to Create Square Videos That Stand Out: 6 Useful Tools

    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

    How to Automate Personalized Video Messages via Facebook Ads

    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

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    Facebook Power 5 Ad Tools: What Marketers Need to Know

    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

    Continue Reading about Facebook Power 5 Ad Tools: What Marketers Need to Know →

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    How to Create Personalized Content for Your Social Media Marketing

    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

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    Artificial Intelligence and Marketing: What Marketers Need to Know

    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

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    The Conference You’ve Been Waiting For

    Social Media Marketing World

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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