Category: Tools

How to Produce High-Quality Videos for Social Media

by Ed Lawrence / May 12, 2020

Need to do more with social video? Wondering how to increase the quality of your videos?

In this article, you'll discover practical tips to produce polished videos that perform well on social media.

#1: Look Better on Camera
I'm sure you've seen many social media videos where the person is looking down at the camera, which is the ultimate engagement killer. Here are a few tips to make sure you shine on camera.
Camera Position
If you want to look really bad on a webcam, look down at it.

The fastest, most effective way to look

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How to Create a Voice Marketing Funnel With Alexa Flash Briefings

by Teri Fisher / January 1, 2020

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

Using Voice Technology to Improve Social Media Engagement
Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

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23 Valuable Tools and Apps for Marketers

by Lisa D. Jenkins / December 23, 2019

Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

#1: Quickly Find the Best Emoji for Your Message
Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

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How to Create Square Videos That Stand Out: 6 Useful Tools

by Erin Sanchez / December 4, 2019

Want to make square videos that work on any social platform? Looking for tools to help?

In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

Why Square Video on Social Media?
Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in

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How to Automate Personalized Video Messages via Facebook Ads

by Yvonne Heimann / December 3, 2019

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

Why Create Personalized Video Messages?
Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

Your followers want to meet you, not just buy your stuff. But how do you get them

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