Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Oct. 22ndCLICK TO LEARN MORE

    Category: Tools

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

    by /

    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Create Personalized Content for Your Social Media Marketing

    by /

    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

    Artificial Intelligence and Marketing: What Marketers Need to Know

    by /

    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

    Continue Reading about Artificial Intelligence and Marketing: What Marketers Need to Know →

    How to Create LinkedIn Articles That People Will Read and Share

    by /

    Do you create written content? Wondering how LinkedIn articles can improve your exposure?

    In this article, you'll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn.

    LinkedIn Articles vs. LinkedIn Posts: What Is the Difference?
    While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and

    Continue Reading about How to Create LinkedIn Articles That People Will Read and Share →

    How to Develop a Social Media Approval Process for Your Company

    by /

    Do you work with a social media team? Wondering how to create a social media content approval process?

    In this article, you'll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content.

    #1: Share Social Media and Brand Assets With Your Team in One Place
    Whether you're a rookie social media manager or veteran strategist, you know that having all of the information pertinent to your social media marketing is essential to your success. Collecting that information, however, can be a struggle.

    Other

    Continue Reading about How to Develop a Social Media Approval Process for Your Company →

    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

    by /

    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

    Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

    How to Use LinkedIn Website Demographics as a Marketing Tool

    by /

    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn's Website Demographics tool?

    In this article, you'll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

    Why Use LinkedIn Website Demographics?
    What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people

    Continue Reading about How to Use LinkedIn Website Demographics as a Marketing Tool →

    3 Image Tools for Marketers on a Budget

    by /

    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

    Continue Reading about 3 Image Tools for Marketers on a Budget →

    How to Use Twitter Media Studio to Improve Your Video Marketing

    by /

    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

    Continue Reading about How to Use Twitter Media Studio to Improve Your Video Marketing →

    How to Improve Your Social Media Marketing Strategy—Expert Training! Don't miss this event!
    SALE ENDS October 22nd!
    CLICK TO SAVE!

    How to Research Your Competitors’ Facebook Ads

    by /

    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

    Continue Reading about How to Research Your Competitors’ Facebook Ads →

    A 6-Step Workflow to Create Video for Multiple Platforms

    by /

    Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

    In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

    Why You Need a Social Video Workflow
    You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

    Continue Reading about A 6-Step Workflow to Create Video for Multiple Platforms →

    How to Use Google Data Studio to Analyze Your Facebook Ads

    by /

    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create visualizations of data from Facebook Ads Manager and Google

    Continue Reading about How to Use Google Data Studio to Analyze Your Facebook Ads →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: