Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Dec. 10thCLICK TO LEARN MORE

    Category: Tools

    How to Create Square Videos That Stand Out: 6 Useful Tools

    by /

    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Automate Personalized Video Messages via Facebook Ads

    by /

    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

    Facebook Power 5 Ad Tools: What Marketers Need to Know

    by /

    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

    Continue Reading about Facebook Power 5 Ad Tools: What Marketers Need to Know →

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

    by /

    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    How to Create Personalized Content for Your Social Media Marketing

    by /

    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

    Artificial Intelligence and Marketing: What Marketers Need to Know

    by /

    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

    Continue Reading about Artificial Intelligence and Marketing: What Marketers Need to Know →

    How to Create LinkedIn Articles That People Will Read and Share

    by /

    Do you create written content? Wondering how LinkedIn articles can improve your exposure?

    In this article, you'll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn.

    LinkedIn Articles vs. LinkedIn Posts: What Is the Difference?
    While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and

    Continue Reading about How to Create LinkedIn Articles That People Will Read and Share →

    How to Develop a Social Media Approval Process for Your Company

    by /

    Do you work with a social media team? Wondering how to create a social media content approval process?

    In this article, you'll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content.

    #1: Share Social Media and Brand Assets With Your Team in One Place
    Whether you're a rookie social media manager or veteran strategist, you know that having all of the information pertinent to your social media marketing is essential to your success. Collecting that information, however, can be a struggle.

    Other

    Continue Reading about How to Develop a Social Media Approval Process for Your Company →

    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

    by /

    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

    Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
    SALE ENDS December 10th!
    CLICK TO SAVE!

    How to Use LinkedIn Website Demographics as a Marketing Tool

    by /

    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn's Website Demographics tool?

    In this article, you'll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

    Why Use LinkedIn Website Demographics?
    What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people

    Continue Reading about How to Use LinkedIn Website Demographics as a Marketing Tool →

    3 Image Tools for Marketers on a Budget

    by /

    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

    Continue Reading about 3 Image Tools for Marketers on a Budget →

    How to Use Twitter Media Studio to Improve Your Video Marketing

    by /

    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

    Continue Reading about How to Use Twitter Media Studio to Improve Your Video Marketing →

    How to Research Your Competitors’ Facebook Ads

    by /

    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

    Continue Reading about How to Research Your Competitors’ Facebook Ads →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: