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    Category: Tools

    How to Create a Google Data Studio Dashboard

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    Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards?

    In this article, you'll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You'll also discover how to quickly create an entire Google Analytics dashboard in a single click.

    To learn how to build reports in Google Data Studio, read the article below for an easy-to-follow

    Continue Reading about How to Create a Google Data Studio Dashboard →

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    How to Repurpose Audio and Video Content for Social Media: 5 Ways

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    Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

    In this article, you'll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

    Have Your Tech in Place
    Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

    When an opportunity arises to

    Continue Reading about How to Repurpose Audio and Video Content for Social Media: 5 Ways →

    Apps for Instagram Stories Video Editing

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    Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video?

    In this article, you'll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You'll also find out how to quickly format long-form video into 1-minute segments suitable for Stories.

    To learn how to use third-party apps to enhance Instagram Stories video, read the article below for an easy-to-follow walkthrough or

    Continue Reading about Apps for Instagram Stories Video Editing →

    How to Convert More Instagram Traffic: 3 Tips

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    Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram?

    In this article, you'll discover three tips to improve the chances that people on Instagram will convert into customers on your website.

    #1: Create and Optimize a Dedicated Landing Page
    Building traffic to your website from Instagram isn't enough; you need to generate conversions from that traffic. Instagram is one of the toughest platforms to generate clicks from (since you can't have clickable links in your posts)

    Continue Reading about How to Convert More Instagram Traffic: 3 Tips →

    How to Produce High-Quality Videos for Social Media

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    Need to do more with social video? Wondering how to increase the quality of your videos?

    In this article, you'll discover practical tips to produce polished videos that perform well on social media.

    #1: Look Better on Camera
    I'm sure you've seen many social media videos where the person is looking down at the camera, which is the ultimate engagement killer. Here are a few tips to make sure you shine on camera.
    Camera Position
    If you want to look really bad on a webcam, look down at it.

    The fastest, most effective way to look

    Continue Reading about How to Produce High-Quality Videos for Social Media →

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    How to Create a Voice Marketing Funnel With Alexa Flash Briefings

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    Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

    In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

    Using Voice Technology to Improve Social Media Engagement
    Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

    Continue Reading about How to Create a Voice Marketing Funnel With Alexa Flash Briefings →

    23 Valuable Tools and Apps for Marketers

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    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

    Continue Reading about 23 Valuable Tools and Apps for Marketers →

    How to Create Square Videos That Stand Out: 6 Useful Tools

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    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

    How to Automate Personalized Video Messages via Facebook Ads

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    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

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    Facebook Power 5 Ad Tools: What Marketers Need to Know

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    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

    Continue Reading about Facebook Power 5 Ad Tools: What Marketers Need to Know →

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

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    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    How to Create Personalized Content for Your Social Media Marketing

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    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

    Artificial Intelligence and Marketing: What Marketers Need to Know

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    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

    Continue Reading about Artificial Intelligence and Marketing: What Marketers Need to Know →

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