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    Category: Tools

    How to Measure and Improve YouTube Ads

    Want to monitor YouTube ad performance more efficiently? Wondering how to streamline reporting and experiments?

    In this article, you’ll learn how to measure YouTube ads with reports, dashboards, and experiments so you can run more successful video campaigns.

    Leverage YouTube Ad Analytics

    When you want a quick snapshot of your YouTube ad performance, it’s easy to jump between the Campaigns, Ad Groups, and Ads & Assets tabs in your Google Ads account. These tabs are great for

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    11 Video Editing Apps for Short-Form Video

    Want to create more reels, TikToks, and shorts? Looking for creative solutions to improve production and quality?

    In this article, you'll discover 11 video editing apps to produce short-form content for Instagram, TikTok, and YouTube.

    How to Build the Optimal Video Editing Toolset

    Most major social media platforms have decent built-in video editors that can trim clips, add filters, and apply text overlays. In many cases, these tools are also essential for adding interactive stickers and platform-approved audio tracks. Yet using them

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    YouTube Research Tab: How to Find YouTube Content Ideas

    Need more ideas for YouTube content? Wondering how to do a YouTube content gap analysis?

    In this article, you’ll learn how to use the YouTube Research tab in YouTube Studio to find new YouTube video ideas your target audience is interested in.

    Why Is the YouTube Research Tab Insights Tool So Valuable?

    Every social media network has a search function. For YouTube, search plays a much more significant role. Although YouTube’s role as the world’s second-biggest search engine is a topic for debate, it’s true that search is a key driver

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    AI Writer and AI Design Tools for Marketers

    Curious about using AI in your work? Wondering how AI can enhance and improve your content creation?

    In this article, you’ll discover AI tools to help marketers design images and write better.

    AI Tools for Content Creation

    Right now, Artificial Intelligence or AI tools are coming onto the market for almost every aspect of content creation: planning workflows, organizing teams, generating images, outlining, and editing copy, to mention just a few of the possibilities.

    But the development of AI also throws up big questions about the

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    Web3 and Writing: How Mirror Is Changing Publishing

    Looking for a new way to monetize your written content? Wondering what revenue models Web3 makes possible for writers?

    In this article, you’ll discover how Mirror.xyz is changing the world of publishing.

    Web3 Is More Than Crypto and NFTs Are More Than Images

    If you think Web3 is only about crypto or that tokens must involve images, think again. 

    In 2021, Alejandro Arango (aka Kairon) realized two things.

    First, Web3 technologies and platforms such as END, Uniswap, and One Inc, provide the infrastructure that can actually

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