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    How to Develop a Social Media Approval Process for Your Company

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    Do you work with a social media team? Wondering how to create a social media content approval process?

    In this article, you'll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content.

    #1: Share Social Media and Brand Assets With Your Team in One Place
    Whether you're a rookie social media manager or veteran strategist, you know that having all of the information pertinent to your social media marketing is essential to your success. Collecting that

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    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

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    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

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    How to Use LinkedIn Website Demographics as a Marketing Tool

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    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn's Website Demographics tool?

    In this article, you'll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

    Why Use LinkedIn Website Demographics?
    What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people

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    3 Image Tools for Marketers on a Budget

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    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

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    How to Use Twitter Media Studio to Improve Your Video Marketing

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    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

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    How to Research Your Competitors’ Facebook Ads

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    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

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    A 6-Step Workflow to Create Video for Multiple Platforms

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    Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

    In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

    Why You Need a Social Video Workflow
    You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

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    How to Use Google Data Studio to Analyze Your Facebook Ads

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    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create visualizations of data from Facebook Ads Manager and Google

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    26 Mobile and Desktop Tools for Marketers

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    Looking for better ways to create videos, audio, and images? Want a list of tools to help?

    In this article, you'll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast's Discovery of the Week.

    #1: Listen Notes
    Listen Notes is a free search engine just for podcasts and it works in any browser. With this tool, you not only can find podcasts, but also create playlists and share content.

    When you use Listen Notes to search for or listen to podcasts, you have a lot of flexibility. For instance, to listen

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    3 Analytics Tools That Help Measure Your Marketing Results

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    Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working?

    In this article, you'll find three tools to analyze and report on your social media marketing efforts.

    #1: Assess Audience Activity and Social Media Engagement
    Sprout Social is a social media management tool. Analytics is only a part of what it does; other features include scheduling and tracking your team's performance. This article focuses on how you can use Sprout Social to find out more about your customers.

    It

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    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

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    10 Metrics to Track When Analyzing Your Social Media Marketing

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    Do you know if your social media marketing is working? Wondering how best to report on your efforts?

    In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

    Create a Spreadsheet to Track Key Social Media Metrics
    Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make your edits live. It also allows you to reflect on

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