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    Category: Tools

    Facebook Conversions API: What Marketers Need to Know

    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can more accurately measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    Editorial Note: This article was published prior to the rollout of iOS 14 privacy update. Now that the update has been released, portions of the text have been edited to more accurately reflect the role

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    How to Use Facebook Business Manager: A Complete Guide

    Want to start using Facebook Business Manager? Wondering how it works for businesses?

    In this article, you'll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more.

    Why Use Facebook Business Manager?
    The best reason to use Facebook Business Manager is to keep you focused on your work.

    When you log into Business Manager, you're taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, and other business-related assets without seeing your personal

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    Twitter Revue: Email Newsletters? What You Need to Know

    Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue?

    In this article, you'll learn how to use Twitter Revue to create email newsletters your followers can subscribe to.

    Why Use Twitter Revue for Newsletters?
    Twitter has long been used by thought leaders, business owners, brands, authors, and content creators to spark a conversation about what's happening around the world and how it affects their industry. And now, that conversation is about to get deeper. Twitter has acquired Revue to give its

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    Instagram Professional Dashboard: Streamline Your Instagram Management

    Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place?

    In this article, you'll discover how to use the Instagram Professional Dashboard.

    Instagram Professional Dashboard: What Is It and Why Use It?
    Instagram's Professional Dashboard promises to take some of Instagram's existing business tools and consolidate them into one easy-to-use dashboard to help you streamline your administrative tasks on Instagram.

    To access the dashboard, log into Instagram and

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    How to Make Low-Cost Video Ads That Convert

    Want to easily create video ads that convert? Worried you need special skills or a big budget?

    In this article, you'll discover how to create high-converting ads without outsourcing to pros. You'll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish.

    To learn how to create low-cost video ads that convert, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Choose a Video Creation Tool
    A lot of people are intimidated by the prospect

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    Facebook Brand Safety Tools: How to Control Where Your Ads Appear

    Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

    In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

    To learn how to use the Facebook Brand Safety tools, read the article below for an easy-to-follow walkthrough or watch this video:
    .
    #1:

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    How to Optimize Facebook Ad Creative for Better Results

    Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance?

    In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

    To learn how to optimize your Facebook ad creative, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify the Purpose of Your Facebook Ad Campaign
    Before you choose what type of Facebook ad creative

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    How to Create a Google Data Studio Dashboard

    Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards?

    In this article, you'll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You'll also discover how to quickly create an entire Google Analytics dashboard in a single click.

    To learn how to build reports in Google Data Studio, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why Use Google

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    How to Repurpose Audio and Video Content for Social Media: 5 Ways

    Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

    In this article, you'll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

    Have Your Tech in Place
    Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

    When an opportunity arises to

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