Want to leverage trends in your Facebook or Instagram posts? Not sure where to find out what's trending?
In this article, discover what the Creator Studio Inspiration Hub is and seven key ways to use it to improve your social content strategy.
What Is the Creator Studio Inspiration Hub?
Creator Studio began rolling out the Inspiration Hub panel in December 2021. This native tool is built into Creator Studio and it displays posts and hashtags that are popular on Facebook and Instagram.
This tool is designed to help social media marketers identify trending content and creators. With its many filtering options, you can find and leverage trends that are relevant to your business and audience.
The Inspiration Hub appears on the right side of the main Creator Studio dashboard, where it displays a few thumbnails of the day's most popular content. To open the full panel, click the See More link.
By default, the panel displays Facebook posts that are popular in your audience territory. To find content that's more tailored to your audience, use the filters.
To narrow down the creators or post types that display, use the tool's drop-down menus:
- Platform: You can toggle between Facebook and Instagram.
- Timeframe: You can view posts from the last day to get the most recent content. To get a wider view of what's trending, view content over the last week or month.
- Content Type: For Facebook, you can choose from Links, Photos, Videos, or Statuses. For Instagram, pick from Video, Photo, or Carousel content.
- Language: You can choose from any language that Meta supports. By default, the Inspiration Hub selects All so you can see the most viral content, no matter the language.
- Page Admin Country: This filter defaults to All Territories but you can change it to any country you choose. This option is available for Facebook content only.
- Audience Territory: To provide the most relevant results, this option defaults to the territory where your audience is predominantly located. You can change it to any other country to see what's trending elsewhere in the world.
- Page Category: You can view content from pages that fit the Artists, Video Creators, General Activity, Media/News Companies, TV Shows, Gaming & Video Creators, Personal Blogs, News Sites, or Professional Sports Teams categories. This option is available for Facebook only.
If you want to see viral content from a specific creator, you can type the person or organization's name into the Pages or Instagram Accounts field. Note that the Inspiration Hub displays trending content only, not all content from the page in order of popularity. If the account doesn't have any viral content, the Inspiration Hub may show a blank display.
You can sort any popular content category by your criterion of choice. Use the drop-down menu in the upper right to sort by Total Engagement, Most Video Views (Facebook only), Oldest, or Newest.
The Inspiration Hub offers limited filtering options for hashtags. You can toggle between Facebook and Instagram hashtags for your audience territory; however, you can't choose page categories, content types, or other filters to narrow down the options.
7 Ways to Refine Your Content Strategy Using the Inspiration Hub
The Inspiration Hub provides tons of information that you can use to your advantage. Here are seven ideas for incorporating this tool into your Facebook and Instagram content workflows.
Find Top-Performing Content Types
To achieve your team's marketing goals, it's important to work with (rather than against) the algorithm. But because the Facebook and Instagram algorithms are constantly evolving, it isn't always easy to know what type of content will perform best.
For example, status posts may have allowed your Facebook page to maximize reach in the past. But if your account's organic reach is starting to decline, then it may be helpful to experiment with other types of content.
The Inspiration Hub can help you find what type of content is most popular today, this week, or this month. When you first open the panel, you'll see all types of trending content, with the most popular posts listed first. That makes it easy to see what type of post is getting the most traction.
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Are the top posts from the last day, week, and month all video content? You might start incorporating more video into your strategy and compare reach and engagement against past results.
Remember to check popular content types for both Facebook and Instagram. That way, you can make sure you're producing optimal content for each channel.
See How Trending Accounts Use Native Tools
Does your team want to get more out of native Facebook and Instagram tools? From figuring out best practices to finding new tactics to try, you can learn a lot from seeing how top accounts use the available tools.
To see what's working, take a deep dive into each content type for Facebook and Instagram. For example, you can see how top creators are building the most engaging Instagram carousels or the creative ways big accounts are using Facebook Live.
The Inspiration Hub can also reveal the tools that viral content creators are using to drive maximum engagement. You might find that turning off like counts or comments generates more of the engagement you want—which can help you reach the goals that matter to your team.
Tap Into Viral Conversations
Does it seem like your business constantly misses opportunities to join viral conversations or make trending topics relevant for your audience? Inspiration Hub will help you quickly spot popular topics while they're still generating buzz. Then you can act quickly to incorporate them into your social media content before they become irrelevant.
The Inspiration Hub also gives you a more direct option for participating in viral conversations. You can like or comment on popular Facebook posts as your page right in Creator Studio. You can also click any popular Instagram post to open it in the app, where you can view and engage with it from your professional account.
Identify Hashtags to Improve Visibility
When you want to grow your Instagram following, using the right Instagram hashtags is essential. If you're unsure which hashtags to use or what's trending now, the Inspiration Hub makes finding popular options much easier.
With a couple of clicks, you can identify the top 10 hashtags for the day, week, or month. Then add any relevant hashtags to your content to improve visibility.
You can also click any of the trending hashtags to see related Instagram posts. Browsing popular content will help you get more ideas for creating videos and photos that are likely to resonate with your target audience.
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Seek Out Social Media Collaborators
When you want to improve visibility and grow your customer base, influencer partnerships and user-generated content (UGC) can be incredibly effective. As compelling as your branded content may be, fan- and customer-made media tend to be even more successful at instilling trust and influencing purchases.
The Inspiration Hub helps you identify popular creators who may be potential partners. By reviewing creators' top content, you can get a better idea of how they work with partners and whether their audience would be a good fit for your brand, which can help inform your influencer marketing strategy.
Discover New Creators to Follow
The more you use this Creator Studio tool, the more likely you are to find accounts that inspire you. But you don't necessarily have to rely on the Inspiration Hub to surface their content in the Popular Posts tab.
Instead, you can search any account in Inspiration Hub to take a closer look at all of their trending content from the past day, week, or month. Then follow the best accounts on Instagram so you continue to see their content regularly and get inspiration from their posts.
Research Facebook and Instagram Competitors
You can also use the Inspiration Hub's Account Search tool to research your competitors. That way, you can find any trending content they've published to get ideas for your own viral posts.
Are your competitors publishing significantly more popular posts than your business is? Analyze their top content more closely to get a better understanding of your accounts' weaknesses and find potential opportunities for outperforming the competition.
5 Native Tools to Complement the Inspiration Hub
The Inspiration Hub fills a key gap in Meta's tool set, as it helps you find and analyze trending content. But it does have some limitations—especially when it comes to following popular accounts and getting recommendations that are specific to your audience. To access all of the insights you need to guide your content strategy, add these native tools to your workflow.
Instagram Hashtag Feeds
Creator Studio's Inspiration Hub is ideal for spotting trending hashtags and getting a quick summary of related posts. But the tool isn't as helpful for following popular hashtags or inspiring related ideas.
Fortunately, Instagram's hashtag feeds can help. After you find an interesting hashtag in the Inspiration Hub, you can search for it in the Instagram app and tap the plus icon to follow it.
Because Instagram suggests related hashtags, you can easily discover similar keywords to follow or use in your content. Adding a mix of viral and niche hashtags to your Instagram posts will typically strike a better balance between improving visibility and generating engagement.
Facebook Page News Feeds
Although the Inspiration Hub is great for displaying the most popular content on Facebook and Instagram, it isn't designed to show content tailored to a niche audience. If your business doesn't fit into one of the tool's Facebook page categories, then some of the content it shows may seem irrelevant.
Because you have much more control over your Facebook page's news feed (https://business.facebook.com/[pagename]/news_feed), it can be an excellent complement to the Inspiration Hub. You can follow popular content creators, industry leaders, competitors, and influencers as your page so you can track the accounts that are most relevant to your brand.
As you browse your page's news feed, use Facebook's recommendations to add more depth to your content research. For example, you may see suggested pages to follow or content that pages similar to yours have shared. These recommendations are helpful for finding accounts related to yours or content that's popular with brands like yours—both of which can inspire engaging posts.
Creator Studio Insights
For even more personalized data, check your Creator Studio insights. On the Published tab, you can see key metrics for all of the content you've published, ranging from videos and stories to photos and links.
In addition to basic metrics like impressions, reactions, and comments, Creator Studio displays a positive or negative distribution score for each post. This metric calculates how your content was distributed to users' news feeds, using your account's past results as a benchmark.
If you hover over a post, you can also see a brief explanation for the distribution score. For example, you might find that the increased shares, reactions, or comments contributed to more impressions. Then you can use these insights to help you create better content that drives more impressions and gets more engagement.
CrowdTangle Live Displays
For more insight into a select set of trending topics, add Meta's CrowdTangle Live Displays to your tool set. This app works as a dashboard that tracks trending topics, refreshing feeds constantly to display relevant content in real time.
For example, you can use the app to see how coronavirus-related content is trending in the United States. The dashboard's feeds display popular Instagram and Facebook content posted by groups, local governments, and international organizations.
Although the publicly available CrowdTangle Live Displays are limited in terms of topics, Facebook partners that publish original content may be eligible for an expanded version of the tool. You can apply for access to this Meta-built tool here.
CrowdTangle Chrome Extension
Did you find interesting links in the Inspiration Hub's Popular Posts tab? With Meta's CrowdTangle Chrome extension, you can learn more about the social impact of any link.
Once you install the Chrome extension, you can enable it to research any URL you visit. CrowdTangle reveals a variety of social data, including the Facebook page that's responsible for the top social share. It also displays social stats for Twitter, Instagram, and Reddit including top accounts that shared the link and the total number of users who may have seen the posts.
With this Chrome extension, you can find out what type of content gets the most shares on social media, which can help you decide what to publish. It can also reveal which accounts are sharing the best content in your industry, helping you find even more creators to follow and seek for inspiration.
Whether you're searching for the top hashtags to add to your Instagram posts or you want to see what type of content is popular on Facebook, Creator Studio's Inspiration Hub can help. By incorporating this and other native tools into your content creation workflow, you can stay on top of trends, better understand what your audience likes, and improve the visibility of your Facebook and Instagram posts.
Get More Advice on Facebook and Instagram Marketing
- Promote a flash sale on Facebook and Instagram.
- Manage your Facebook and Instagram marketing with Business Suite.
- Spot, diagnose, and remedy ad fatigue on Facebook and Instagram.
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