Author: Anna Sonnenberg

Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working?

In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.

Why Direct Messages Matter for Businesses on Facebook

If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using Facebook, the average engagement rate per follower is about

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Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently?

In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically.

Why Marketers Should Consider Meta's Instant Forms

Most successful social advertising funnels need strong consideration-focused ads to guide prospects toward a conversion. Meta Ads Manager has middle-of-funnel (MOFU) objectives that can send leads to either in-app or

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Did you know 80% of social media users rely exclusively on a mobile device? Is your social content meeting the needs of today’s mobile-only consumers?

In this article, you'll discover why and how to optimize your content for a mobile-first audience on social media.

Why Marketers Should Prioritize Mobile-First Content

No matter your industry or audience, creating mobile-first social media content is more important than ever. In 2023, 99% of social media users (nearly 4.5 billion people) access their social networks of choice with

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