Author: Anna Sonnenberg

How to Create YouTube Video Ads Quickly

September 25, 2023

Need to improve your YouTube ads workflow? Want to produce video ads and optimize campaigns faster?

In this article, you'll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads.

Why Should Marketers Know About Google Ads Creative Studio?

First launched in 2021, Ads Creative Studio is a native Google Ads offering that's free to use. Initially available to Display & Video 360 customers and select advertisers only, the platform has

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Facebook Messenger for Business: How to Analyze and Optimize Your Strategy

September 18, 2023

Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working?

In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.

Why Direct Messages Matter for Businesses on Facebook

If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using Facebook, the average engagement rate per follower is about

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How the Instagram Algorithm Works in 2023

September 11, 2023

Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers?

In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy.

Why Marketers Need to Know How the Instagram Algorithm Works

For social media marketers, it's tempting to ignore what you think the Instagram algorithm will favor and simply focus on publishing great content. However, these concepts aren't mutually exclusive.

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How to Capture More Qualified Leads With Facebook Ads

September 4, 2023

Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently?

In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically.

Why Marketers Should Consider Meta's Instant Forms

Most successful social advertising funnels need strong consideration-focused ads to guide prospects toward a conversion. Meta Ads Manager has middle-of-funnel (MOFU) objectives that can send leads to either in-app or

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How to Optimize Content and Media for a Mobile-First Audience

August 28, 2023

Did you know 80% of social media users rely exclusively on a mobile device? Is your social content meeting the needs of today’s mobile-only consumers?

In this article, you'll discover why and how to optimize your content for a mobile-first audience on social media.

Why Marketers Should Prioritize Mobile-First Content

No matter your industry or audience, creating mobile-first social media content is more important than ever. In 2023, 99% of social media users (nearly 4.5 billion people) access their social networks of choice with

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