Author: Anna Sonnenberg

How to Use YouTube Shorts Analytics and Remix Metrics

by Anna Sonnenberg / September 28, 2022

Should you be using more short-form video on YouTube? Wondering where to find analytics for YouTube Shorts and Remix short-form video?

In this article, you’ll learn how to analyze performance on YouTube Shorts and Remix content.

How to Analyze YouTube Shorts Content

First, let’s look at the built-in analytics for your YouTube Shorts. Here are eight places to see YouTube Shorts stats in YouTube Studio.

#1: See Broad YouTube Shorts Metrics in the Channel Overview

Open YouTube

Continue Reading about How to Use YouTube Shorts Analytics and Remix Metrics →

How to Scale LinkedIn Ads

by Anna Sonnenberg / September 27, 2022

Want to get more traffic from your top-performing LinkedIn ads? Wondering which LinkedIn ads to scale?

In this article, you’ll learn how to test, optimize and scale LinkedIn ads so you can maximize results from your most lucrative campaigns.

#1: How to Test LinkedIn Ads Effectively

To scale LinkedIn ads successfully, you need to know what works best for your business and your target audience. That means you have to allow time for testing before you can expect to achieve specific outcomes or target costs per result.

What’s the best

Continue Reading about How to Scale LinkedIn Ads →

6 Ways to Research Your Target Audience on Instagram

by Anna Sonnenberg / September 26, 2022

Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?

In this article, you’ll discover six ways to research and analyze your target audience on Instagram.

What Can You Learn About Your Target Market From Instagram Research?

Making time to conduct market research is essential for getting to know your customer base and making sure your products and services align with consumer demand and industry trends. Ideally, you’ll do a lot of of your own market

Continue Reading about 6 Ways to Research Your Target Audience on Instagram →

How to Easily Create YouTube Shorts With YouTube Remix

by Anna Sonnenberg / September 21, 2022

Want to do more with short-form video content? Looking for easy ways to make shorts using any video on YouTube?

In this article, you’ll learn how to use YouTube’s Remix feature to quickly create short-form video.

What Is YouTube Remix?

If you’ve already tested tools like Instagram Remix or TikTok Stitch, YouTube Remix will look pretty familiar. It’s a tool that gives you more options for creating short-form video content by letting you cut clips from existing YouTube videos, add your own content, and publish the remixed videos to

Continue Reading about How to Easily Create YouTube Shorts With YouTube Remix →

B2B Facebook and Instagram Ad Guide

by Anna Sonnenberg / September 20, 2022

Need a cost-effective way to reach business-to-business (B2B) prospects? Wondering how to use Facebook and Instagram ads to reach businesses?

In this article, you’ll learn how to leverage Meta’s latest B2B audience targeting capabilities.

Why Should You Use Meta Platforms to Target B2B Customers?

From Facebook to Instagram to WhatsApp, Meta has always provided a range of options for reaching B2B customers. But until recently, targeting these segments required a lot of manual analysis and audience building.

For example, say you

Continue Reading about B2B Facebook and Instagram Ad Guide →