Social Media Examiner

Your Guide to the Social Media Jungle

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    • Author: Anna Sonnenberg

    How to Find Content Ideas for Your Social Media Marketing

    Looking for ways to keep your social media content calendar full? Wondering how to find fresh content ideas?

    In this article, you’ll discover how to find content inspiration for Facebook, Instagram, TikTok, and more.

    #1: How to Find Content Ideas for TikTok

    You can easily find top content for your niche on your For You page. But when you want to get more focused results or expand your recommendations, use the ideas below to find social media post ideas.

    Search for Top Content,

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    How to Determine Your Ideal Instagram Posting Frequency

    Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content?

    In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see.

    Why Marketers Should Optimize Instagram Post Frequency

    As a social media manager, you need to promote your business and reach your marketing goals while making the best possible use of your resources. That means creating content that resonates with your audience and finding the ideal posting

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    How to Repurpose Video for Maximum Social Media Impact

    Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy?

    In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms.

    Why Marketers Should Care About Repurposing Social Media Content

    Producing content for social media can get expensive quickly, whether you handle it in-house or outsource it to content creators. When you repurpose video content or images, you can turn a single photo or video into multiple

    Continue Reading about How to Repurpose Video for Maximum Social Media Impact →

    From Likes to Sales: Using Instagram to Boost Your Business

    Looking for effective ways to promote and sell your products on Instagram? Want to leverage Instagram's native tools to increase sales and attract more customers? 

    In this article, you’ll discover actionable tips for selling products on Instagram.

    Organic Methods for Promoting and Selling on Instagram

    Do you want to sell products via feed content, Stories, and no-cost native tools? Let’s look at the best organic methods for selling products on Instagram.

    #1: Open an Instagram Shop

    If your business sells physical products,

    Continue Reading about From Likes to Sales: Using Instagram to Boost Your Business →

    LinkedIn Creator Mode Analytics: Understanding Your Content Performance

    Are you using LinkedIn Creator Mode? Is your content reaching the right prospects? 

    In this article, you’ll discover how to use LinkedIn Creator Mode Analytics to assess your posts and improve your reach.

    #1: How to Access LinkedIn Creator Analytics

    As of December 2022, LinkedIn’s updated Creator Analytics is available for all personal profiles. To access these analytics, you first have to have Creator Mode turned on for your personal profile.

    To turn on Creator Mode, go to your LinkedIn profile and locate the Resources

    Continue Reading about LinkedIn Creator Mode Analytics: Understanding Your Content Performance →

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    How to Set Up Advanced Instagram Ads Funnel Targeting

    Want to improve the ROI of your Instagram ads? Are you making costly targeting mistakes?

    In this article, you’ll discover how to build effective Instagram ads audiences and funnels that attract, nurture, and convert people using Instagram.

    #1: Think Broadly to Fill the Top of the Funnel With Instagram Ads

    At the top of the funnel, you want to attract the largest and most general audience segment with your Instagram advertising. It’s important to think broadly. But that can mean a few different things—one of which can lead to wasted

    Continue Reading about How to Set Up Advanced Instagram Ads Funnel Targeting →

    3 Ways to Improve Paid Acquisition on YouTube

    Want to get in front of more of your ideal prospects using YouTube? Wondering which types of YouTube ads will work best?

    In this article, you’ll discover three ways to advertise your products or services with YouTube and Google.

    #1: YouTube Shorts Ads for Video Action and App Campaigns

    Easily the most significant creative change to YouTube ads in recent months is the launch of ads in the YouTube Shorts feed. Given the impressive viewership numbers for YouTube Shorts (30 billion daily views as of June 2022), this placement offers

    Continue Reading about 3 Ways to Improve Paid Acquisition on YouTube →

    How to Grow a New Instagram Audience Quickly and in the Right Way

    Want to know how to get your first 1,000 Instagram followers? Wondering what to post to attract your ideal target audience?

    In this article, you’ll discover a step-by-step strategy to speed up your Instagram audience growth without paying for followers.

    What Marketers Should Know About Growing Instagram Audiences

    Launching a new Instagram account can be a daunting process. Ideally, you want to start attracting followers as quickly as possible so you can generate engagement and meet marketing goals. But how much do followers really

    Continue Reading about How to Grow a New Instagram Audience Quickly and in the Right Way →

    Advanced LinkedIn Content Strategy for More Leads and Sales

    Wish you were top of mind with decision-makers? Wondering how LinkedIn’s growing content ecosystem can help?

    In this article, you’ll discover a content strategy that will help you dominate your industry using LinkedIn.

    Lay the Foundation for a Solid Content Plan

    Before you begin creating content, set aside some time for research. Then use customer and competitive insights to guide your content creation.

    #1: Know Your Customer

    Sure, your company has tons of content to share and offers to promote. But how can you position them in

    Continue Reading about Advanced LinkedIn Content Strategy for More Leads and Sales →

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