Author: Anna Sonnenberg

How to Use Facebook Insights to Analyze Your Activities

by Anna Sonnenberg / December 1, 2021

Do you want to improve your organic Facebook activities? Are you taking advantage of Facebook Insights across Business Suite, Creator Studio, and your Facebook page?

In this article, you'll discover how to analyze your results and use your findings to improve your organic Facebook strategy.

#1: Facebook Business Suite Insights

Although Facebook Business Suite launched in September 2020, access to the platform is still gradually rolling out. Even if you don't have full Business Suite

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10 LinkedIn Marketing Features to Promote Your Business

by Anna Sonnenberg / November 30, 2021

Do you want to do more with LinkedIn? Are you taking full advantage of the wide range of no-cost marketing features built into the platform?

In this article, you'll discover new ways to tap into the power of LinkedIn so you can grow your business.

#1: Host Long-Form Written Content On-Platform With Articles for LinkedIn Pages

LinkedIn company pages haven't always been the optimal place to share thought leadership or detailed explanations on the platform. With a limit of just 1,300 characters, company page posts have required

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Facebook Ad Targeting Ideas for 2022 and Beyond

by Anna Sonnenberg / November 24, 2021

Noticing declining numbers for your Facebook ads? Have you explored your targeting options in this privacy-restricted environment?

In this article, you'll learn important considerations for Facebook ad targeting and discover steps you can take to improve your results.

How 2021 Privacy Updates Impact Facebook Ads Targeting

Keeping track of Facebook advertising updates is practically a full-time job so you may have missed some key changes that began rolling out in mid-2021. Let's take a brief look at how and why these developments are

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13 LinkedIn Marketing Tips for More Visibility

by Anna Sonnenberg / November 23, 2021

Do you want your LinkedIn content to reach your target audience? Are you looking for more ways to market on LinkedIn?

In this article, you'll learn how to boost your reach on LinkedIn so you can connect with more prospects and customers.

How to Increase Organic Reach for Your LinkedIn Company Page

When you want to connect with your target audience on LinkedIn, your company page is the ideal place to start. From publishing stronger posts to experimenting with video, you can increase your page's organic reach with these tips.

#1:

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Upgrade Your Facebook Marketing Strategy for 2022

by Anna Sonnenberg / November 22, 2021

Want better results on Facebook? Are you taking advantage of all that the platform has available?

In this article, you'll discover five ways to supercharge your Facebook strategy.

#1: Include Short-Form Content

Create Short-Form Video for Facebook Reels

Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash when they launched on Instagram a year earlier so it's no surprise that they've already begun to generate buzz on Facebook.

Facebook reels can last up

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