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    Author: Anna Sonnenberg

    How to Write Instagram Ad Copy That Converts

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    Do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer?

    In this article, you'll discover how to write Instagram ads that lead to conversions. You'll also find examples to inspire you to create more effective campaigns.

    #1: Consider Adjusting Your Copywriting Formula for Instagram Ads
    Some copywriting formulas are considered classics for a reason: They've been successfully converting clients for decades (if not longer). For example,

    Continue Reading about How to Write Instagram Ad Copy That Converts →

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    7 Ways to Improve Facebook Lead Ads

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    Are your Facebook lead generation ads providing less-than-stellar results? Do you need fresh ideas for creating and optimizing audiences so you can collect more leads without increasing your budget?

    In this article, you'll learn how to build seven highly targeted audiences for Facebook lead gen ads and get tips for incorporating this ad type into your sales funnel.

    Why You Should Create a Lead Gen Campaign With Facebook Ads
    This Facebook ad campaign type uses the Lead Generation objective. It's designed to help your business collect

    Continue Reading about 7 Ways to Improve Facebook Lead Ads →

    Instagram Ad Targeting: 8 Valuable Audiences

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    Want to target high-value audiences with your Instagram ads? Looking for new ideas?

    In this article, you'll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.

    Why You Need to Know Your Audience's Awareness Level
    The first step toward improving your Instagram ads targeting is knowing your audience's awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers?

    Your target audience should fit into one of these groups:

    Top of the funnel

    Continue Reading about Instagram Ad Targeting: 8 Valuable Audiences →

    How to Use Twitter Amplify Pre-Roll Ads

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    Ready to get more value from your Twitter video ads? Curious how Twitter Amplify pre-roll ads work?

    In this article, you'll learn how to create a Twitter Amplify pre-roll ad and see how brands are already leveraging this newly enhanced opportunity.

    What Are Twitter Amplify Pre-Roll Ads?
    The Twitter Amplify program isn't exactly new, as the platform originally introduced it in 2013. But if you haven't tried running an Amplify ad yet, you aren't alone. Initially, the program was open only to sports broadcasters, offering an opportunity

    Continue Reading about How to Use Twitter Amplify Pre-Roll Ads →

    How to Use Instagram Guides to Create Organic Engagement

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    Want more shares, comments, and clicks on your Instagram content? Curious how Instagram Guides can help?

    In this article, you'll discover nine ways to use Instagram Guides to improve your organic engagement.

    3 Types of Instagram Guides: Places, Products, and Posts
    If you haven't created an Instagram guide yet, you aren't alone. Instagram first introduced Guides in May 2020, giving select brands a new format to create wellness content. Then the platform waited until November 2020 to open this feature to all users so it's still

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