Author: Anna Sonnenberg

The Best Time to Post on Social Media: A Research-Based Approach

by Anna Sonnenberg / May 24, 2022

Do you want more people to see and interact with your social posts? Curious about when you should publish for maximum reach and engagement?

In this article, you’ll discover how to find the best time to post on social media using a research-based approach.

The Best Times to Post on Social Media: What You Should Know

If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant

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How to Run Instagram Influencer Marketing Campaigns in 2022

by Anna Sonnenberg / May 23, 2022

Want to quickly grow your brand? Thinking about using Instagram influencers but aren’t sure how to get started?

In this article, you’ll learn how to find and partner with creators and Instagram influencers who can help you reach new audiences and build trust.

Why You Should Work With Instagram Influencers

Whether you manage Instagram marketing for a new or established business, you probably use a few standard tactics. For example, you publish Instagram content consistently, post a wide variety of content, and use hashtags to drive

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How to Start a LinkedIn Newsletter With Your Company Page

by Anna Sonnenberg / May 18, 2022

Do you want to connect with more of your LinkedIn company page followers? Looking for new ways to create content and reach your marketing goals on the platform?

In this article, you'll learn how to start a LinkedIn newsletter for your business, including best practices for promoting your content.

How Do LinkedIn Newsletters Work?

A LinkedIn newsletter is a tool that lets you post a series of articles on the social media platform. Like other digital newsletters, the LinkedIn version is designed for a regular publishing

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Instagram Hashtags in 2022: What Marketers Need to Know

by Anna Sonnenberg / May 16, 2022

Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead?

In this article, you'll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them.

Do Hashtags Increase Views on Instagram?

In March 2022, Head of Instagram Adam Mosseri addressed this question in an ask me anything Instagram story. After initially responding, "Not really," he expanded on his answer.

Over the course of the 15-second story, Mosseri explained that

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New LinkedIn Creator Mode Features for Marketers

by Anna Sonnenberg / May 11, 2022

Want to use your LinkedIn profile to build an audience and generate leads more effectively? Curious how to leverage the latest creator tools from LinkedIn?

In this article, you'll learn how to use four new LinkedIn Creator features to optimize your personal profile for business.

What Is LinkedIn Creator Mode?

Creator mode is a setting available for personal profiles (i.e., not company pages) that LinkedIn launched in March 2021. It's designed to help you reach and grow your network effectively by giving you access to special

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