Author: Anna Sonnenberg

Do your prospects and customers prefer WhatsApp to Messenger? Have you considered WhatsApp ads for your business?

In this article, you'll find out how to set up your WhatsApp business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.

Why Does WhatsApp Business Matter?
With 2 billion users across the globe, WhatsApp is the world's most popular mobile messaging app. WhatsApp users aren't shy about leveraging the app's messaging features, either. Every day, they send 100

Continue Reading about How to Create WhatsApp Ads →

Is your Facebook ad campaign performance declining due to recent privacy restrictions? Do you need a better solution for reaching your target audience and meeting your campaign goals—while working within the platform's new tracking limitations?

In this article, you'll learn the difference between prioritized and non-prioritized events and how to use them in your Facebook ads. You'll also find out why some marketers have already started using this tactic and you'll get insights into whether this approach is ideal for your next

Continue Reading about Campaign Optimization Using Non-Prioritized Events for Facebook Ads →

Are you looking for a better way to optimize your Facebook ads? Do you want to leverage Facebook's next-level ad customization options?

In this article, you'll get a first look at Facebook's new Optimize Text Per Person feature and discover how it can improve Facebook ad performance while simplifying your ads management.

What Is Facebook Ads’ Optimize Text Per Person Feature?
Facebook’s Optimize Text Per Person feature is an optional ad-level control. When it’s enabled, Facebook can shift your ad copy from one field to another to

Continue Reading about How to Use the Optimize Text Per Person Feature to Improve Facebook Ad Performance →

Do you want to generate more revenue and drive more sales with Facebook ads? Are your current ad campaigns falling short?

In this article, you'll discover 10 key Facebook ad types that can improve sales, along with tips to use them more effectively.

#1: Facebook Conversions Ads
If you want prospects to complete a high-value action on your website or app, using the conversions campaign objective is an effective way to direct potential customers right to the center of the action.

With this Facebook campaign objective, you can

Continue Reading about 10 Facebook Ad Types That Improve Sales →