Author: Anna Sonnenberg

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

by Anna Sonnenberg / January 17, 2022

Want to use your company's Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?

In this article, you'll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

#1: Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action

Once you set up a Facebook page for your business, you can start publishing content and leveraging native tools to reach your goals. First, let's look at how to map out an organic Facebook

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How to Improve Your Lead Quality With LinkedIn Ads

by Anna Sonnenberg / January 12, 2022

Want to generate better leads with LinkedIn? Wondering how to improve your existing strategy?

In this article, you’ll discover audience, objective, and ad tips for an effective lead generation campaign on LinkedIn.

#1: Start With Organic Content on Your LinkedIn Company Page

When you're focusing on paid tactics, it's easy to assume that your company's organic LinkedIn strategy doesn't matter much. In some ways, this perspective isn't wrong. Technically, you can create a brand-new LinkedIn company page and start running lead gen ads

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How to Build an Instagram Sales Funnel That Converts

by Anna Sonnenberg / January 10, 2022

Are you wondering how to turn followers into customers? Are you looking for a guide to help you build a sales funnel on Instagram?

In this article, discover how to get more out of your Instagram marketing at every stage of the customer journey.

How Does an Instagram Sales Funnel Work?

A typical sales funnel includes four stages: awareness, consideration, conversion, and loyalty. Even if generating revenue is your main priority, your Instagram strategy should address all four stages. After all, you have to attract and cultivate

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5 Ways to Save Money on Your Facebook Ads

by Anna Sonnenberg / January 5, 2022

Are you spending too much on your Facebook campaigns? Are you looking for easier ways to identify your winners and cut your losers?

In this article, discover how to optimize your Facebook ad analysis so you can improve your overall performance.

#1: Set a Facebook Ad Account Monitoring Schedule

When you want to get the best possible results from your campaigns, it's tempting to check Facebook Ads Manager constantly. After all, you want to identify patterns and spot performance issues before they get out of hand.

But here's the

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LinkedIn Ads That Convert: 8 Small Changes to Skyrocket Your Results

by Anna Sonnenberg / January 4, 2022

Are lots of people seeing your LinkedIn ads but they're not clicking? Looking for ways to move people to action?

In this article, discover eight simple tips to craft ads that improve your results.

Two Basics to Address Before You Write LinkedIn Ads

Before you begin brainstorming, take a minute to clarify your approach to LinkedIn advertising.

Sure, you want conversions but what does that mean for your business? Do you want to generate leads so your sales team can follow up with qualified prospects? Or do you want people to click

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