Author: Anna Sonnenberg

How to Warm Up YouTube Ads Audiences With Google Discovery Ads

August 22, 2023

Want to improve YouTube ad campaign results? Looking for an easy way to warm up your prospects before they see your ads on YouTube?

In this article, you'll learn how to set up, run, and measure a Google Discovery ads campaign to enhance your YouTube ads’ performance.

Why Discovery Ads Matter for YouTube Ad Targeting

When you plan YouTube advertising for your business, it's easy to focus exclusively on video campaigns. After all, Google Ads supports video campaigns at all stages of the funnel, from awareness and reach to conversions

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16 Ways to Use Instagram Broadcast Channels for Business

August 21, 2023

Want to be sure your messaging reaches your followers on Instagram? Have you considered using broadcast channels?

In this article, you'll discover 16 Instagram broadcast channel use cases to help you map out your strategy.

What Are Instagram Broadcast Channels and Why Should Businesses Care?

Instagram broadcast channels are a one-to-many communication feature available in the Instagram app. In broadcast channels, owners and moderators can publish messages and media to share news or ask questions. Followers can react to posts or

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How to Quickly Create Quality YouTube Shorts

August 15, 2023

Want to publish more shorts on YouTube? Looking for an easy-to-use tool?

In this article, you'll discover why you should prioritize short-form content for YouTube. You'll also learn how to create shorts from existing videos with YouTube native tools.

Why Marketers Should Pay Attention to YouTube Shorts in 2023

Over the past 2 years, YouTube has gradually rolled out tools to help brands and creators turn long-form content into bite-sized videos. In 2021, the platform launched Clips, a tool that allows users to select up to 60 seconds

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Ads on Reels: Updated Options for Marketers

August 14, 2023

Are you using Reels to reach new customers? Are you taking advantage of the latest options?

In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram.

Why Advertisers Should Consider Reels Placements

If you aren't using Reels ads yet, consider exploring this format before it becomes saturated. Between Facebook and Instagram, Reels has a potential advertising audience size of nearly 1.5 billion people. Yet the Facebook and Instagram Reels placements are relatively

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How to Measure and Improve YouTube Ads

August 8, 2023

Want to monitor YouTube ad performance more efficiently? Wondering how to streamline reporting and experiments?

In this article, you’ll learn how to measure YouTube ads with reports, dashboards, and experiments so you can run more successful video campaigns.

Leverage YouTube Ad Analytics

When you want a quick snapshot of your YouTube ad performance, it’s easy to jump between the Campaigns, Ad Groups, and Ads & Assets tabs in your Google Ads account. These tabs are great for spotting major performance issues and making sure each

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