Want to use your company's Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?
In this article, you'll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.
#1: Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action
Once you set up a Facebook page for your business, you can start publishing content and leveraging native tools to reach your goals. First, let's look at how to map out an organic Facebook