Author: Anna Sonnenberg

How to Easily Scale Instagram Ads

by Anna Sonnenberg / September 19, 2022

Want to expand your Instagram ad campaigns? Looking for scaling tactics that work?

In this article, you’ll learn three easy methods to scale Instagram ads.

How the Learning Phase Impacts Scaling Instagram Ads

Before you start mapping out a plan to scale Instagram advertising campaigns, you need to know how the learning phase may affect the process. You’ve likely noticed that when you launch any Instagram ad set, it enters what’s known as the learning phase. During this time, Meta actively optimizes your Instagram ad sets to get the

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17 Topics That Result in Rejected Ads on Facebook and Instagram

by Anna Sonnenberg / September 14, 2022

Having trouble getting your Facebook or Instagram ads approved? Could your choice of words be the problem?

In this article, you’ll learn the 17 types of words to avoid when you advertise across Meta platforms and you'll discover what to say instead.

What Happens When Your Facebook Ad Copy Uses Prohibited Words

When you first publish a Facebook ad or an Instagram ad, it immediately goes into Meta’s review queue. In most cases, this is an automated ad review process that’s complete within 24 hours. But occasionally—such as during the

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How to Easily Make YouTube Shorts With Your Longer Videos

by Anna Sonnenberg / September 13, 2022

Want to do more with YouTube Shorts? Looking for an easy way to turn your YouTube videos into shorts?

In this article, you'll discover how to create YouTube shorts using your long-form videos.

3 Reasons Marketers Should Prioritize YouTube Shorts

From TikTok to Instagram, short videos continue to trend across social media channels. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?

Although YouTube Shorts is the

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How to Create Reels Ads for Facebook and Instagram

by Anna Sonnenberg / September 12, 2022

Want to ride the short-form video wave? Have you tried Reels ads on Facebook or Instagram?

In this article, you’ll discover how to create effective Facebook and Instagram Reels ads, even if you don’t want to create video content!

Why Use the Reels Placement for Advertising on Facebook and Instagram?

In the relatively short time since Reels launched on Instagram (August 2020) and Facebook (September 2021), both platforms have made a significant push to promote this short-form video format. In addition to delivering reels to the feed,

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How to Optimize Instagram and Facebook Ads With Meta Advantage

by Anna Sonnenberg / September 7, 2022

Want better results from your Facebook and Instagram ad campaigns? Are you leveraging the latest Meta Advantage tools?

In this article, you’ll learn how to use Meta Advantage to optimize paid Instagram and Facebook campaigns.

What Is Meta Advantage?

Meta initially announced its Advantage advertising suite in March 2022, positioning it as a tool for addressing both the rising costs of paid social and the increasing challenges of navigating privacy changes. Meta Advantage includes several features designed to streamline campaign

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