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social media how toDo you want to create a business presence on social media?

Looking for tips to get started?

Setting up a good foundation on social media can help you build visibility and connections for your business.

In this article you’ll discover six tips to get your business started on social media.

six tips to get your business on social media

Discover six tips to get your business started on social media.

Listen to this article:

#1: Create Profiles on Multiple Social Platforms

Social media-friendly businesses don’t simply create a Facebook page or Twitter account and leave it at that. They target multiple platforms, including LinkedIn, Instagram, Pinterest and perhaps even Tumblr, too.

icon image shutterstock 218622700

Get set up on more than one social media platform. Image: Shutterstock.

From the outside, it may seem unnecessary to have an account on each of these channels, but from an SEO perspective, it absolutely is. When potential clients do a Google search for your business name, you want them to see a full list of your social media profiles in addition to your website. Chances are they’ll click through to read your reviews, see how many followers you have and maybe (hopefully) even ask a question.

KnowEm is a quick, easy way to find out if your business name is available on specific social networks. Enter your business name in the search box, and the tool will search for your name across different platforms. There’s also a special category for business networks.

#2: Fill Out Your Profiles Completely

It’s important to fill out your social profiles completely. Incomplete or inactive social media business profiles give visitors little reason to like or follow your business. And inactivity is likely to have the same effect. You’d be surprised how many social profiles are incomplete or inactive for months on end.

When filling out your social profiles, keep these questions in mind:

What will people gain by following you? Remember that people are busy, so you need to give them a reason to follow you.

oldspice twitter profile

People who find OldSpice on Twitter know exactly what to expect if they follow the brand.

Do your profile summaries and descriptions include the who, what, where and why of your business? Also, make sure that your contact information is clearly visible.

phil gerbyshak linkedin contact tab

Make sure that you include all of your contact information in your profiles.

#3: Allow Blog Comments

Commenting systems such as Facebook Comments, Livefyre and Disqus make it easy for people to interact with your content through social media. Each system has its advantages.

Livefyre is ideal if you want to encourage discussion. It’s used by popular websites like Hootsuite, CNET and New York Magazine.

Disqus gives you strong moderation features, requiring users to create an account prior to posting comments. It’s a great choice for business bloggers.

Facebook Comments is the best choice if you get most of your engagement through Facebook, and it allows for direct Facebook shares.

facebook comments set up steps

Setting up Facebook Comments on your blog is easy if you follow the developer steps.

#4: Add Share Buttons to Your Blog

The easier you make it for visitors to share your content, the more likely it that they’ll share your content. That’s why it’s important for blogs to have social media sharing buttons installed.

Include share buttons on your blog posts, home page, landing pages and anywhere else that provides value to visitors.

share bar on antoniocalero.com

Add share buttons to your blog to make it easy for visitors to share your content with their own networks.

For articles or other high-value content, try placing share buttons at the top, bottom and side of the page.

#5: Connect With Your Followers

Don’t forget that social media is all about being social. If you only post about your products and services in an attempt to generate sales, you’ll likely hear crickets in return.

Your message won’t be heard on social media unless you’re actively speaking with people. It’s not necessary to reply to every comment of course, but at least try to stimulate engagement by responding to questions or providing further value when and where you can. This is called proactive engagement, and it should be an important part of your business’s social media plan.

Follow these key guidelines when interacting with customers through social media:

  • Show some personality. Be lighthearted and humorous, but also serious when it really matters. People buy from people, so the more you show your brand’s human side, the more likely people will engage with you.
  • Respond to questions. Whether they’re positive or negative, answering your customers’ questions is important. Like Henry Ford said, it’s not the employer who pays your wages; it’s the customer. Plum Deluxe does this well on their Facebook page.
plum deluxe customer comment response

Make sure you respond to customer questions as quickly as possible to let everyone know you value your audience.

Does your business come across as human, as opposed to just another company? It’s vital to humanize your brand to build meaningful relationships with your customers and prospects.

#6: Ask for Customer Reviews

When was the last time you dined out or made a large purchase without considering what other people had to say about it first? This is known as social proof. It’s the online world’s version of worth of mouth.

Research shows that people take online customer reviews and opinions into account when faced with a purchase decision.

facebook reviews

People value online customer reviews and opinions, so be sure to enable them on your social profiles.

If you’re not getting many online reviews for your business, ask people to post a review on Google, Facebook or another channel you want to target. That’s a great way to find out what customers think about your products or services.

Over to You

It doesn’t matter how large your business is, the social media landscape is a level playing field. The main difference between success and failure is often how social media-friendly you are.

Social media offers easy ways to build community, humanize your brand and generate interest around your products and services.

What do you think? If you’re new to social media marketing, have you tried any of these techniques? What tactics do you recommend? Please share your thoughts in the comments below.

Social media icon photo from Shutterstock.
how to get your business started on social media

Tips for getting your business started on social media.

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  • Kristin Galante

    How do you respond to negative comments?

  • treb072410

    Great post Daniel!! Very informative and very useful! Thanks for sharing..

  • Should you respond? Maybe that’ll just escalate it. Chances are good that person has already gone off somewhere else to sow mayhem and discord. Why invite them back with a response?

    The customer is not always right.

  • Once again I’m amazed a “top site” allows these comments to get through and then just leave them up.

    Take notice of this. You and your site don’t have this problem, yet we see huge sites like Copyblogger and others just end their comments because they can’t handle this.

    Wow, they are powerless, aren’t they? What’s more, they try to sell us advice when they can’t even keep their own house in order.

    Think about that.

  • Greg – that comment shows in moderation, not as live on the site. Yes, we can see it if we click it. I think that’s a fair solution, in case it isn’t spam, and until an admin can remove it, is it not?

  • Good points here for getting started on social media. Simple things – but things often overlooked.

    Definitely sharing with those who are new business owners and new to social media, which is getting less and less every day thankfully. Nicely done Daniel.

  • I just put a post up on my site about this problem. If Social Media Examiner wants to have an erosion of trust and respect, I encourage them to keep on as they are.

  • By having a comment in moderation? Seriously Greg – get a grip. I’m sure it will be deleted soon enough. 1 spam comment, left only 2 hours ago, that is in moderation on a site that gets oodles of traffic doesn’t erode my trust at all. The content is on the mark, and I have no doubt this comment will be deleted soon enough.

  • I hope they continue as they are. It says a lot, it really does.

  • Hey Greg,

    Thanks so much for your concern about spam on our site. I left a comment on your post here: http://www.bigskywords.com/writing-blog/big-sites-cant-control-comments-what-can-they-control

    How do you suggest we address this to your satisfaction?

  • You don’t even have a commenting section – you have a spam pit. Sure, every once in awhile you’ll get a “great post,” but that’s about it.

    I think most of your social shares are worthless as well. How many just shared this article because it’s on the high and mighty Social Media Examiner? I bet most did. More probably just read the headline, maybe scanned the article. Hell, you can’t even get the original writer to come and comment on their own post.

    It’s sad, really, that you have no engagement. Remember, I don’t think this social sharing really counts as engagement because it doesn’t count for much. A bunch of yahoos from God knows where sending a tweet to however many followers – who cares?

    But that drives up traffic and makes you more revenue. If you can keep up the 2 posts of generic advice each day then that model will run smoothly.

    Alas, I had to come in and point out a serious shortcoming, screw up your day a bit. Maybe even one of your policies and procedures will have to change now.

    I hope more people question this site, like I’m doing.

    Lackluster comments, few in number, no engagement by the original writer.

    I bet in another year Google will have an algorithm for sites like this.

  • Hey Greg – Sorry to hear you do not like our site. I am curious, why do you come back every day and comment?

  • It’s vitally important for the few that are reading the comments to know that you’re beatable, oh so easily beatable.

  • We’re on the same page. Of course. Want to help make us better?

  • Hi Kristin, that’s a good question. We shared some good insight on that topic a while back. Talk a listen and let me know if you find it useful. Thanks for reading!
    http://www.socialmediaexaminer.com/deal-with-haters-and-trolls/

  • Golly, Michael – I’ve been doing that all morning. If you’d like to pay me for that work now, then yes, I’ll accept.

  • Thanks Treb, glad you enjoyed it.

  • Hi Phil – yes this post is definitely geared more towards those who are just starting out, or who have been putting off getting more involved with social media.

  • Sarah Sloan

    I’m disappointed to see comments like yours Greg. You dont make any educated points at all and the way you have given your opinion just comes across as rude, not enlightened. I mean “bunch of yahoos”, really? If you have better ideas than this “generic advice” then I’m sure traffic to your blog would show it. As it is SME fills a gap providing regular advice to their audience and the site and followers they have built up shows that. A true professional wouldnt come on here to say how beatable that is, but just get out there and do it.

  • Oh, I’m sorry, Sara, did you think I was going to come in here and give sweetness and light on this one? Sorry to disappoint you.

  • Megyn Carpenter

    Thanks for the great post Daniel. Its refreshing to read an article aimed at newbies which covers the basics. I’m a big fan of Social Media Examiner, the information you’re providing is solid and really helpful.

  • l just got my second pay-check of 5395,75 by workin<code>__abENT__lt;code__abENT__gt;only few h on my Iaptop__abENT__lt;__abENT__#8260;code__abENT__gt;</code> past 5 days. l just got my second pay-check of 5395,75 by workin<code>__abENT__lt;code__abENT__gt;only few h on my Iaptop__abENT__lt;__abENT__#8260;code__abENT__gt;</code> past 5 days.My friend with 3 kids at home, made over $10k her 1st month. It’s great makin’ this much money” when other people have to work for so much Iess. Go 2 my profiIe’ site-link to see what I do…..sfdggh

  • Interesting post Daniel! Found it very informative. If you are in a new business, you should make your business profiles strong on social media channels. This will help you build strong relationships with the customers. Thanks.

  • My Uncle Noah just got an almost new cream Volkswagen Golf R by working parttime off of a pc online.visit their website on my<code>__abENT__lt;code__abENT__gt;prof1Ie__abENT__lt;__abENT__#8260;code__abENT__gt;</code>

    paaa

  • treb072410

    Really did Daniel, cant wait to read your next post..

  • And this, boys and girls, is an example of a wannabe troll. The truth is, a lot of people have learned a lot from this site (myself included). I understand that your opinion is different from most of use here, but really? Being rude isn’t going to help anyone. All you’ve said could have been addressed with a little more manner.

  • Ah, the troll argument.

    You’re right Sandra, I could have used a little more manners. I chose not to. I’ll likely do so again.

  • There you go, proving my point.

  • And what point is that? That I’m not afraid to speak my mind, that I’m not afraid to back down, that I’m not afraid to get into an argument and push buttons?

    We need more of that.

    I’m so bored with most of the content that comes out of these “top sites.” I’m bored by the comments.

    If that bothers you, deal with it.

  • This I can agree with.
    Arguments, or better yet debates, can be helpful and beneficial as long as they’re constructive and as long as both sides contribute to it. I’m sure you had the best intentions when you posted these comments, but to me, they sounded kinda off and unnecessarily rude.
    But then again, everyone’s free to have their own opinion.

  • My Uncle Noah just got an almost new cream Volkswagen Golf R by working parttime off of a pc online.visit their website on my<code>__abENT__lt;code__abENT__gt;prof1Ie__abENT__lt;__abENT__#8260;code__abENT__gt;</code>

    hgfdfvbnctynty

  • My Uncle Noah just got an almost new cream Volkswagen Golf R by working parttime off of a pc online.visit their website on my<code>__abENT__lt;code__abENT__gt;prof1Ie__abENT__lt;__abENT__#8260;code__abENT__gt;</code>

    *rrrrrr

  • Awesome post,thank you for sharing.

  • My Uncle Evan got a new yellow Chevrolet Camaro Z28 only from working parttime off a macbook air.original site on my<code>__abENT__lt;code__abENT__gt;prof1Ie__abENT__lt;__abENT__#8260;code__abENT__gt;</code>

    gfydfrbrfvbrt

  • Samuel Wilson

    Good Topic. Social Media can play a vast role for your brand promotion.

  • You have to care with negative comments because it effects for user experience negatively as a results you can ruin your company reputation in long-term.

  • MeeshaDotcom

    You can choose to ignore the negative comment, but then you’ll never know what was it that triggered the person. This means there’s a possibility of this issue recurring in the future. Keep your cool.

  • Max Hugs

    Nice article you’ve written, really helpful! Social Media buttons are one of the most important features for a blog. Cause, surely you want that people, who like your stuff, show this to others. And with your tips finally I will increase a better social traffic, thanks for presenting them to me. Maybe you are also
    interested in a time saving tool to share your own articles to social media. Have you ever heard of Blog2Social? It’s an easy tool to schedule and post automatically to the various social media, while at the same time it allows you to customize your postings for each network’s requirement. Also you can select
    the image you like to go with your post.