social media toolsDo you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

In this article I’ll share six tools to use to monitor mentions on blogs and social media.

6 social media monitoring tools

Discover 6 social media monitoring tools to track your mentions.

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#1: Social Mention

Social Mention is an excellent way to learn about brand mentions and interactions in an easy-to-digest visual format.

Type in the name and click Search to see the links to your mentions. Sort by timeframe or source.

Also, find your brand’s strength (how often it’s being discussed), the passion of the posting (how likely someone will repeat the mention), the sentiment (positive to negative) and the reach (measure of influence). Learn the top keywords, users, hashtags and sources as well.

socialmention app

Social Mention is an excellent way to search for people who are talking about your brand.

Plus, get an RSS feed of your mentions to stay in the loop. Social Mention is a free online service.

#2: Mention

Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send emails notifying you whenever a keyword or phrase you specified was cited online.)

Mention is a way to visualize your online presence, separating the signals you want from the rest of the noise online. The platform allows you to monitor millions of sources in real time and in 42 languages, so you can react and interact.

mention app

Mention allows you to monitor and respond in real time.

Do an online search or elect to receive a daily email of the aggregate of mentions from the previous day. Plus, if you work with a group or large company, export stats to PDF or CSV, so you can share data with your team.

Mention offers a 14-day free trial, and then a variety of plans from which to choose. The free basic plan is one alert, one user, 250 mentions/month.

#3: Talkwalker

Use Talkwalker Alerts to set up a search query for your keyword or phrase. Narrow the returned data by result type, language, frequency and quantity.

talkwalker app

Set up keyword or phrase searches through Talkwalker Alerts.

Talkwalker gives you brand mentions over time, as well as the sources where these mentions occur. Learn about the performance of the brand mention, the engagement levels, influencers talking about your brand (this includes websites, as well as social media), sentiment analysis, general themes featured in a tag cloud and demographic data (location, language and gender breakdowns).

There’s even a world map tracking where conversations originate. Pie charts hover over every location to indicate the sentiment in each country.

talkwalker pro app

Talkwalker Alerts narrow keyword performance by many factors, including geographic location.

While Talkwalker Alerts is another free service to use as a replacement for Google Alerts, I don’t find it as comprehensive or thorough as Mention. For example, on one of my searches, Talkwalker found about 50% of the references that Mention located. However, I use them in tandem to ensure I have decent coverage.

#4: Topsy

Topsy is a search engine that lets you monitor brand mentions across the web, with a focus on social insights from top conversations online. Topsy’s database is in real time, and it measures sentiment and provides analytics.

Sort by links, tweets, photos, videos or influencers, or include everything. Plus, drill down to how recently results were discovered. This is especially helpful if you have a large volume of content to wade through.

topsy app

Topsy’s social search can be sorted by timeframe, and includes a sentiment score in addition to analytics.

Topsy appears to have more comprehensive data than both the Mention and Talkwalker free service. Just remember, its focus is on influencers and top (not all) conversations.

#5: Hootsuite

Perhaps the easiest and most common brand-conversation monitor is Hootsuite. It helps you keep on top of chatter in real time on social media platforms such as Facebook, Twitter and LinkedIn.

To use Hootsuite most effectively, craft a stream with the keyword that represents your search.

First, add a stream, and then select the keyword. Now, select the account under which you’re monitoring the brand. Next, type in the keyword or phrase. Add it, and then add the stream.

hootsuite app

Use Hootsuite to monitor social conversations by adding a keyword or phrase in a stream.

You can also do searches for your brand on Hootsuite for Twitter and Facebook. There are free, pro and enterprise accounts available.

#6: PinAlerts

PinAlerts is more of a Pinterest alert system than a traditional brand monitoring platform. It monitors links to pins from your website, and notifies you via email when someone pins from your site.

Using this tool, you can jump right into conversation with people on Pinterest who shared your pins and develop relationships with them.

pinalerts app

PinAlerts helps you monitor who pins from your site.

PinAlerts gives you another angle from which to monitor the mentions of your brand’s URL.


It’s helpful to monitor your brand online, so you can engage when appropriate and respond when necessary.

These tools are time-savers that make monitoring easy. Many of these tools are notification systems that allow you to act when you see alerts. And most, if not all, of these platforms have a real-time search component.

If you’re monitoring a brand of any size, a combination of these tools will help you stay on top of the conversations and become part of your social community.

What do you think? How do you monitor your brand on social media? What are your favorite social media monitoring tools? Please share your thoughts and recommendations in the comments.

6 social media monitoring tools

6 monitoring tools for tracking your brand on social media.

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  • Hi Tamara! Great post and list of listening tools. Makes me really happy to also see Mention being included. Thank you 🙂

    Community Support @Mention

  • Pingback: Marketing Day: Google's New CFO, Why Brands Fail At E-Commerce & Autoplay Videos On Twitter & YouTube()

  • What about Buzzsumo, it can be good to identify the viral content of your competitor so you can devise a better content marketing strategy

  • Syed Aamir Usman

    Great News for Social media Thanks Tamara 🙂

  • My favourite tool is Brand24 from @michalsadowski:disqus. It’s working great. I’m using this for myself and my clients for more than 1 year. It’s helpful and we already made more money than we will pay for using Brand24… for like 20 years. 😉

  • Thanks Patricia. Big fan of Mention. My top tool for around the web alerts (with HootSuite) 🙂

  • I’m starting to think that I wish this post was more comprehensive 🙂 Maybe I will have to write a sequel!

  • Excellent material! Thanks for your guidelines.

  • Looking forward to it 🙂

  • Antoine Gounel

    What about GraphyStories ? It’s not only about brand tracking but also about brand content inspiration and creation. Launched in Europe this year. Feel free to ask for a demo for socialmediaexaminer, I’m the founder. Thanks for the article and for giving visibility to those great big data technologies.

  • Thanks Dawid! We will certainly work hard to be included in this list for next time.

  • Tamer Mahmoud

    A really great tool to us is Digimind Social. It covers numerous social platforms while allowing you to listen in on the conversation that matters, analyze owned & earned media as well as top reputation, while monitoring consumer sentiments with regards to your brand.

  • buzzsumo is GREAT!

  • 2 thumbs up for BuzzSumo from me. Their alerts work fine.

    I’d mention MOZ’s alerts and SproutSocial ones as well.

  • Ana Dragnea

    These are some good ideas. We use Mention and quite enjoy it.
    Would be nice to see a post on how these insights into your brand’s social recognition can be leveraged in marketing work.

  • ڪڕﮃم فؤاد

    Where is Brandwatch and its visual tool Vizia! You can write down customized queries, set advanced alerts and watch a huge variety of customized charts comparisons and clouds that facilitate listening and engaging in real time

  • leto_leto

    Thank you very much tamar. your name is most popular in my country – Georgia. im reading your all articles. these articles are the best on this blog, i can swear it…

  • Melanie

    Thank you for the great suggestions. Looking forward to trying a couple of them and seeing how it goes. I appreciate the information you gave for each one; good overview.

  • Melanie, this is a great list with awesome tools, and for sure needs to be updated in a future blog post. Another great app for online media monitoring is Oscilloskope. The key difference between all of these tools and Oscilloskope is done by the Facebook monitoring. We offer real mentions from real users, and not only the comments from the public page. Check it out!

  • Forgive my ignorance. I’m new to this stuff. I’m a Web technologies major and taking a class this semester – WEB-214-Social Media (Book: Social Media Marketing: A Strategic Approach) I am wondering where these applications get the data. Does Facebook allow people to use software that can actually scan through all the user posted content… including stored content? Maybe it is looked at (by the social media sites) as a way to promote their sites? Same thing with Google? I would have speculated that such sites would value that data and possibly try and sell access to it.