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social media how toIs your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

10 brands using facebook successfully

Discover ten brands successfully using Facebook.

#1: Qatar Airways

Qatar posts a number of pictures about football (soccer in America), which is what their fans care about. Fans are very responsive to questions and posts on the company’s page, as well.

qatar airways facbook post

Post about things your fans care about.

Qatar also changes their cover photo often, which is a great way to promote something new.

qatar airways facbook cover image post

Change your cover photo with a new message to your fans.

Key Takeaways: Post what engages your audience and change your cover photo often.

#2: Dove

This inspiring video helped Dove get close to half a million views and thousands of likes, comments and shares. In the video they hardly mention the brand. This isn’t a commercialโ€”they’re telling a story.

dove beauty video post

Create and share videos, since video gets more engagement on Facebook.

Dove also encourages tagging by asking their fans to tell a story about someone who means something to them. Tagging someone else in a post can also be a great way to help get the word out about a timeline contest (for more on this, see #9).

dove facebook post

Inspire your fans to tell you a story.

Key Takeaway: Post a video that will help your fans or inspire them.

#3: Oreo

Oreo continues to dominate Facebook with their delicious cookie. It’s almost too easy. Beautiful images combined with recipes and a creative use of hashtags also help.

oreo recipe facebook post

Great visuals combined with a useful recipe make for huge engagement.

The #OOTD hashtag stands for Outfit Of The Day. It’s widely used. Notice in the illustration below that Oreo isn’t hijacking the hashtag, rather participating in a fun way.

oreo hashtag facebook post

Use hashtags creatively and have some fun.

Key Takeaway: Add an image or montage that shares a tip or tells a story.

#4: Humans of New York

Humans of New York is a bit different as a brand in that it started as a photographer telling stories. It developed into a book and a movement to connect on a deeper level with individual people who live in New York.

hony facebook post

Tell stories and share photos that illustrate them on Facebook.

Each day, they share several posts that tell peopleโ€™s stories, along with their image.

hony facebook post

Use stories to inspire and connect with your audience.

Key Takeaway: Tell your fans a story about your brand directly in a Facebook post.

#5: Agilent Technologies

Agilent is a B2B company that uses their Facebook page to tell where their instruments are being used. They brand their images and make them eye-catching.

agilent facebook post

Brand your images, so they grab your fans’ attention.

Agilent also connects people to the brand by sharing personal information. For example, they featured their longest-serving employee with then-and-now photos and a link to her story.

agilent facebook post

Help your audience get to know your brand by featuring your employees.

Key Takeaway: Tell a story about one of your employees.

#6: Girls Who Code

This non-profit does a great job of mixing up the posts on their Facebook page. They keep fans up to date about what’s happening with their mission.

girls who code facebook post

Keep your audience connected to news about your successes.

Girls Who Code also entertains their fans with games.

girls who code facebook post

Create a fun game and have your audience participate.

Key Takeaway: Come up with a fun game that’s related to your niche that people can play directly from a post on Facebook. For example, have them find something in an image, solve a puzzle or play a word game.

#7: Stella and Dot

Stella and Dot is a network marketing jewelry company using their page to promote their products and share information. One thing they do very well is cross-promote to their other channels, such as Instagram. When you connect to your audience on multiple channels, it improves your chances of being seen.

stella and dot facebook post

Cross-promote your posts to your other social channels.

The company also provides shareable images to inspire their audience. Quotes are a great source of inspiration.

stella and dot facebook post

Provide inspirational images and quotes for your audience to share.

Key Takeaway: Cross-post to other social sites, where your fans connect with you regularly.

#8: Neil Gaiman

While you might not consider an author a brand, these days authors are branding themselves, as well as their work. Neil Gaiman does a great job of getting personal with his audience.

neil gaiman facebook post

Use humor to show your personality.

Key Takeaway: Get personal on Facebook.

#9: Illegal Pete’s

This restaurant has a small fan base, but gets good engagement by running contests.

illegal petes facebook post

Run a contest to get higher engagement. Have your fans tag their friends in the comments.

Illegal Pete’s also connects to their fans via the Postmates app.

illegal petes facebook post

Find new ways to connect to your audience, such as with an app.

Key Takeaway: Run an engaging timeline contest and give away something small to the winners.

#10: Starbucks

With more than 37 million fans, the Starbucks Facebook page is in the top 10 brand pages.

One of the things Starbucks does right is they give people tips to help them use their products.

starbucks facebook post

Give people tips about your product.

Starbucks shows holiday-themed images that are a little different and fun.

starbucks facebook post

Catch people’s attention with unusual photos.

Key Takeaway: Create and post unusual images to catch people’s attention.

Over to You

It may be more challenging to get organic engagement on your Facebook pages these days, but it’s not impossible. Pages are still a great way to connect with your audience where they hang out.

To get more engagement, likes and shares, inspire your audience; use great graphics and video; make your information shareable, useful and fun; and cross-promote to other channels. Plus, show your personality throughout your Facebook marketing.

What do you think? How do you leverage Facebook for your business? What brand pages on Facebook do you enjoy? Which tactics work for your page? Share your thoughts with us in the comments below.

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  • Robert French

    A good list with useful simple takeaways. You do seem to focus upon many ‘usual suspects’ in this list. It will be so helpful to see you do one focusing solely on local SMBs in small and medium markets. There are so few examples of these types of successful efforts. Thanks.

  • Sadullah

    I like this post. Because, it include beneficial things. Thank you ๐Ÿ™‚

  • Yes, I was trying to mix it up between large business, B2B and small business. I think it would be good to have an entire post of SMB’s too. Thanks!

  • Glad you enjoyed it!

  • NICE work, Ms Andrea – you rockstar! xx

  • Robert French

    Thank you, Andrea. FWIW, I promise to reference this post in classes and any future examples of SMBs, too. We love resources for students. Thanks!

  • Pingback: Marketing Day: Facebook Touts Right-Rail Ads, iPhone Drives Half Of Mobile Internet Traffic & More()

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • Aww thanks Mari! That means a lot coming from you xoxo

  • DonnaGilliland

    Good mix of examples. Very helpful Andrea.

  • Thanks so much Donna!

  • Facebook and other social media marketing is one of the most growing form of marketing and promotion activity on the web.

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

  • Biobaku Morzook

    nice post; use some of the techniques myself. glad to learn more
    hey guys, my facebook ads gets approved but don’t deliver! anyone with the same problem, and how were you able to get past it?

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  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Some great inspiration Andrea, thanks. Just one note, isn’t it against the rules to ask someone to tag themselves as part of a contest? Maybe it’s because they are called Illegal Pete’s ๐Ÿ™‚

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Muhammad Hammad

    Its all about how you attract audience!! Nice one there..Andrea Vahl

  • Or perhaps those of us that don’t have a product to sell. I’m a podcaster with a show that focuses on the outdoors and a lot of times these articles are helpful but not tangible to someone like me. ๐Ÿ™‚
    Very well written article though!

  • Andrea,

    Thank you for such a great list. So many great ideas to take away from this. It doesn’t matter what industry one is in (news distribution to retail to service industry), the messages are clearly applicable to anyone with a creative mind. Really gets one thinking.

    Thank you! (Our favorite was Oreo!).

    Michael
    24-7 Press Release Newswire

  • Not at all Amanda – you can tag someone within the comments of the post. You cannot ask someone to tag themselves in the photo.

  • Thanks Muhammad!

  • saimachaudhry

    It is great to compliment your prospects on Facebook fan
    page and whenever they complain, instead of ignoring this we should accept our
    responsibility and try to solve their problem by proving them helpful
    information.

  • Shruti Kothiwal Jain

    Great read…very useful tips..Thanks!!

  • Thanks Andrea, I’d been wondering that for a while ๐Ÿ™‚

  • Mari Lopez

    Very helpful, Andrea! Thank you – would you consider writing one that focuses on greater sales? I work for a real estate company and sometimes it’s harder to engage with people because it’s not a product they go to on a day to day basis, nor is it something they’ll just go ahead and buy. It’s probably the biggest investment they make in their lifetime and social media is a bit hard for it.

    Regardless, great article! Very informative! Thanks!

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  • Hi Andrea, Thanks for sharing great contents. Love it : )

  • Carole@RusticArtistry.com

    Thanks for these usable ideas Andrea. I noticed that Oreo tagged a bunch of people in their post descriptions. Is this something you recommend, and if so, are they tagging employees or fans?

  • Christine

    I would like to know concrete successful examples of cross-promotions (promoting social media posts onto other social media accounts)?

  • I can’t resist a competition! They grab my attention every time. I think I will run one through my author page this week.

  • Just circled back to this – what’s happening there is that people are tagging themselves in the photo. I don’t know why people do that but some people like to tag themselves in a “viral” photo. Not sure why that would help those people but it’s a thing.

  • I think Salesforce belongs on the list because it’s an excellent example of how a B2B brand can be successful and viral contrary to many marketing leaders’ belief that Facebook is only for B2C brands. My hat goes off to their social team, they truly understand Facebook and their complex algorithms!