• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Our YouTube Channel
  • 🗓️ Social Media Marketing World
  • đź’ˇ Society
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How to Create Social Media Images That Support Your Brand

    by Anna Claire / December 8, 2014

    social media how toAre you getting maximum results from your visual content?

    Do you use fonts, colors and clever effects to make your company's images more recognizable?

    Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity.

    In this article you'll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.

    social media images to support your brand
    Find out to create social media images to support your brand.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    You can also subscribe via RSS, Stitcher and iTunes. How to subscribe/review on iPhone.

    #1: Make Logo Size and Placement Uniform

    Determine a minimum size for your logo and apply it consistently across your social media images. Your logo should never overpower your design, but it's also important that it isn't too small.

    Keep the positioning of your logo consistent for the majority of your graphics—the best rule of thumb is to put it in the bottom right corner. This ensures that the logo isn't too distracting but still associates the product with your brand.

    puma images
    Puma's logo doesn't distract, but still reinforces the brand.

    If you need to change the size or logo placement to suit a particular kind of design, make sure it's center-, right- or left-aligned.

    #2: Keep Fonts Consistent

    Many people like to use text overlays as headings, subtitles and body copy. If you're one of those people, choose no more than three fonts and use them throughout all of your social media graphics.

    For increased recognition, use the typeface most commonly associated with your brand. Nike does a great job of this on its Facebook page, using its iconic bold uppercase font for the majority of its social posts.

    nike images
    Nike's font is easily recognized worldwide.

    If you aren't using your brand font (or don't have one), you can use script, uppercase or handwritten fonts for your header (just make sure the header is readable).

    font combination
    Keep font combinations for your title, subtitle and body copy consistent.

    A popular option for subtitles is to use the same font as your heading, but at a smaller size or with a different style (e.g., bold or italic, or increased letter spacing). You can use a completely different font for body text.

    #3: Integrate Brand Colors

    If you look at the images of any well-known brand, you'll see that they use the same colors repetitively—in their logo, in their text, even in their images. That consistency is what helps viewers recognize the company and evokes certain feelings and emotions associated with the brand.

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥 As a valued reader, you can save $800 if you act now! Sale Ends Tuesday! 🔥

    CLICK HERE TO LEARN MORE

    You can apply this same approach to your own visual content by choosing two to four colors and using them consistently. You can find and save your brand colors using hex codes, which are the six-digit codes that appear when a color is selected on the color wheel.

    hex color
    Identify your brand's exact colors and use them in all of your visual content.

    Cadbury uses this technique effectively on their Facebook page, making sure most images use the colors their audience associates with them: purple and white.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS
    cadbury image
    Cadbury's Facebook graphics incorporate its iconic purple and white.

    Not all of your images need to use your brand colors, but aim to use them in at least 50% of your graphics so people begin to associate the colors with you.

    #4: Choose Images to Fit Your Style

    Whether images are used as a background or as stand-alone posts, it's important to pick a consistent theme.

    To discover your company's personality and find images to suit it, ask yourself what product, service or experience you're trying to sell. If your brand was a person, what kinds of things would it like to do and see? What does your audience respond to? Find images that match your answers.

    lululemon athletica image
    Images used in Lululemon Athletica's Twitter posts reflect their health-oriented mission statement.

    For example, Lululemon Athletica uses images on its social platforms that depict outdoor exercise, healthy eating and beautiful landscapes. These pictures reinforce their mission statement: Creating components for people to live long, healthy and fun lives.

    #5: Use Clever Product Placement

    If you choose not to add your brand assets—like fonts and colors—to your social media designs, branding your images is difficult. One way you can make things easier on yourself is to focus your image on your logo or product.

    voss image
    Voss makes their logo and product the focus of their Instagram pictures.

    Part of clever product placement is being able to identify the right setting. A good way to think about it is to identify the kind of experience you want your product or service to empower—this will help appeal to your target audience.

    Swedish water brand Voss uses simple images in their Instagram feed to appeal to their target audience. Picturing their bottle at the beach and the gym shows the product as more than just water—it goes hand-in-hand with an experience.

    #6: Find Signature Filters

    Filters give your images an interesting look and feel. Before you start applying them though, consider which ones match your established design elements (like those mentioned throughout this article).

    photo filters
    Photo filters give multiple images a consistent look and feel.

    Some filters brighten your images, while others enhance certain colors, so it's important to have a clear idea about how you want your images to look. When you've settled on a filter, use it to create a uniform look for your shared visual content.

    #7: Use Consistent Composition

    One way to foster brand recognition is to create a series of templates. Not only do templates make it easier for you to create new images quickly, but they're also great for user engagement.

    template images
    Use templates to create familiarity.

    When your audience sees your familiar design, they quickly recognize that the image is yours.

    Conclusion

    Fonts, colors and layouts are all design elements that play a huge role in making your company's images stand out. If one of your social media goals is to increase your brand recognition and drive more people to your business, effective design tactics are your express ticket to success.

    What do you think? Is your visual content immediately familiar to your audience? What is your favorite way to add your brand touch to designs? Leave your thoughts in the comments below.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Tags: Social Media Visual Content

    About the authorAnna Claire

    Anna works on the product team at Canva, an online graphic design tool that enables anyone to create amazing graphics to grow their businesses.
    Other posts by Anna Claire »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility