Social Media Image Sizes for 2018: A Guide for Marketers

Wondering how to optimize your marketing images for different social media platforms? Looking for a guide to help you make sure your image dimensions are correct?

In this article, you’ll discover a guide to the optimal image sizes for nine of the top social media networks.

#1: Facebook Image Sizes

Facebook is a starting place for many businesses on social media. Get these social media images right and you’re off to a good start!

Facebook Profile and Cover Image Dimensions

Let’s start with the basics: Your square Facebook profile pic should be 180 x 180 pixels and your cover image should be 820 x 312 pixels. Note that your profile picture will now show as a circle in the news feed, so be sure to preview your pic with circular overlay before you upload it.

Facebook News Feed Post and Ad Image Dimensions

Now let’s look at the best sizes for different kinds of Facebook posts. For Facebook feed post images, the optimal size is 940 x 788 pixels.

For a Facebook feed ad and shared link image, use 1200 x 628 pixels.

Facebook Stories Image Dimensions

For Facebook stories, the optimal image size is 1080 x 1920 pixels.

Facebook Event Cover Image Dimensions

If you’re organizing an event on Facebook and want to create the right image for your event page, 1920 x 1080 pixels is the perfect size for that image.

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#2: Instagram Image Sizes

Instagram is the king of social media images! Let’s look at the ideal sizes, from the obvious to the not-so-obvious.

Instagram Profile Image Dimensions

For starters, your Instagram profile pic should be 110 x 110 pixels. At this size, the image will be perfectly centered in the cropped circle on your profile.

Instagram Post and Feed Ad Image Dimensions

A square post — whether it’s an image or a video — needs to be sized at 1080 x 1080 pixels for the best quality in the feed. Oblong posts (portrait or landscape) are best at 1080 x 1350 pixels. The same measurements apply to feed ads.

Instagram Stories Posts and Ads Image Dimensions

Instagram Stories (posts and ads) need to be 1080 x 1920 pixels if you’re creating visuals specifically for that purpose. Otherwise, just take a pic with your phone’s camera directly from the Instagram app.

#3: Twitter Image Sizes

Twitter may be all about short, snappy text, but visuals also have their place on the platform. Do them justice by following these size guidelines.

Twitter Profile and Cover Image Dimensions

Your Twitter profile pic should ideally be 400 x 400 pixels and your cover image should be 1500 x 500 pixels. That’s the easy part. Now you’ve just got to decide which image to use for your cover!

Twitter Tweet Image Dimensions

The ideal size for tweet images is 1024 x 512 pixels.

Twitter Card and Ad Image Dimensions

For Twitter card images, use 800 x 320 pixels.

#4: LinkedIn Image Sizes

Think LinkedIn is just about recruitment posts? Think again. LinkedIn is gaining in trendy content including images, which are increasing in importance on the platform.

LinkedIn Profile and Cover Image Dimensions

Let’s start with the basics. Your LinkedIn profile picture should be 400 x 400 pixels and your cover image should be 1584 x 396 pixels. For a company page cover, size the image at 1536 x 768 pixels.

LinkedIn Feed and Sponsored Content Image Dimensions

The optimal size for these images is 1200 x 627 pixels.

#5: Pinterest Image Sizes

Pinterest is indisputably all about the visuals. So let’s start off by focusing on your first images on the platform.

Pinterest Profile and Board Cover Image Dimensions

For your Pinterest profile pic, use 165 x 165 pixels. For board covers, use 222 x 150 pixels.

Pinterest Pin and Promoted Pin Image Dimensions

Here’s some important news for Pinterest marketers: a 2:3 pin will never appear larger than 564 x 846 pixels. That means the 735 x 1102 pixel size that everyone was accustomed to using is no longer relevant. Pinterest says that 600 x 900 pixels (or any image with a 2:3 aspect ratio) is the optimal size for a pin.

Square images (600 x 600 pixels) can also work well. Pinterest notes that pins taller than 1260 pixels high will get cut off, and users will have to tap the pin to see the full image.

#6: YouTube Image Sizes

While this one is not strictly an image size, it’ll probably come in handy if you’re ever creating a video you plan to upload to YouTube: The recommended YouTube video dimensions are 1920 x 1080 pixels.

YouTube Video Thumbnail Dimensions

For YouTube video thumbnails, use the dimensions 1280 x 720 pixels.

YouTube Icon and Channel Art Dimensions

For your YouTube channel, size your channel art at 2560 x 1440 pixels and your channel icon at 800 x 800 pixels.

#7: Snapchat Image Sizes

Snapchat is pretty simple.

Snapchat Snap Image Dimensions

Most users won’t ever think about the perfect Snapchat image size because they’re simply taking photos with their camera and posting them right away. For those who like to plan ahead, a snap should be sized at 1080 x 1920 pixels whether it’s a story or a privately sent pic.

#8: Tumblr Image Sizes

First things first, get your Tumblr profile on point! If you’re not a coder, using the Tumblr template for your profile is fine.

Tumblr Profile and Header Image Dimensions

Your profile pic is small, so 128 x 128 pixels is the perfect size. Your header image, on the other hand, is huge, so avoid pixelated images on desktop and mobile by going big: 3000 x 1055 pixels is the recommended size.

Tumblr Post Image Dimensions

The optimal size for a Tumblr graphic is 540 x 810 pixels, although other sizes are acceptable and work well on the platform too.

#9: Twitch Image Sizes

If you’re thinking of exploring the fun-filled world of Twitch, you need to know the basics.

Twitch Profile and Cover Image Dimensions

Your Twitch profile pic needs to be 800 x 800 pixels, and your cover image 380 x 1200 pixels.

Twitch Video Image Dimensions

Standard video dimensions for Twitch are the same as YouTube’s: 1920 x 1080 pixels.

Twitch thumbnails will display as 1280 x 720 pixels.

Now that you’re up to speed on image sizes, get your creative juices flowing!

Click here to learn how to quickly create branded graphics for multiple social media channels at one time.

What do you think? Do you tailor your social media image sizes for each platform? What tips can you offer for optimizing images? Please share your thoughts in the comments below.

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