• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • FindHelp
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • How to Maximize Your Exposure With LinkedIn Hashtags

    by Danielle McFadden / July 24, 2018

    social media how toHave you noticed more people using hashtags on LinkedIn?

    Looking for tips for using hashtags in your own LinkedIn marketing?

    In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn.

    How to Maximize Your Exposure With LinkedIn Hashtags by Danielle McFadden on Social Media Examiner.
    How to Maximize Your Exposure With LinkedIn Hashtags by Danielle McFadden on Social Media Examiner.

    #1: Explore the Hashtags You Follow Feature

    LinkedIn is encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed.

    If you see the Your Communities box on your home page, you have the ability to manage hashtag use and conversations more easily, right from a convenient location. Click the pencil icon to start adding hashtags to your list.

    Click the pencil icon to start adding LinkedIn hashtags to your list.

    Click on any hashtags you’re following to monitor and easily join the conversations built around them.

    Expand the Hashtags You Follow section.

    Click Show More to see the full list of Linkedin hashtags you’re following. To customize the abbreviated list to show the top three LinkedIn hashtags you want to use, click the Pin icon next to the hashtags you want to show.

    Click the Pin icon next to the LinkedIn hashtags you want to add to pin to your list.

    If you pin the hashtags that are most relevant, it will save you the extra step of clicking Show More. Seeing the pinned hashtags every time you visit LinkedIn will also reinforce using those hashtags when you post updates.

    Finally, you can click Discover More to find new hashtag suggestions. This is a great way to see the number of followers for specific hashtags, which can be a good indicator whether you should be using those hashtags too. Find a hashtag you like and click the + symbol to begin following it.

    ALT

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW

    #2: Determine Which Hashtags to Use on LinkedIn

    Before you begin adding hashtags to your LinkedIn posts and articles, you’ll need to find hashtags that align with your LinkedIn marketing and the interests of your ideal audience. Do some additional research.

    A good place to start is to see which hashtags the influencers in your niche are using on LinkedIn, as well as on sites such as Twitter and Instagram. Pay attention to who is using the hashtag and how they use it in tandem with their content.

    ALT

    Before adding any hashtag to your own strategy, it’s important to verify the hashtag’s popularity and contextual meaning. In the search bar, search for that hashtag and filter your search according to people, groups, and companies using that hashtag. This will help you discover if you should use a specific hashtag to reach a niche audience segment.

    ALT

    Try Hashtagify.me to vet hashtag popularity (and reveal the influencers who are using them). There’s a free option, as well as plans that start at $29 per month, billed monthly. You can evaluate plan options with a 7-day free trial.

    ALT

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    To discover what specific hashtags mean to an audience, try Tagdef. This site allows you to easily search for hashtags or phrases to discover their definition and popularity. A quick search can ensure that your hashtag doesn’t have a hidden message you didn’t know about.

    ALT

    Pro Tip: To develop a hashtag strategy, you must first find the hashtags that best connect you with your ideal audience. As you discover relevant hashtags, keep a running list of them in a Google Doc so you can quickly update your Linkedin Hashtags You Follow list as needed.

    ALT

    #3: Incorporate Hashtags in Your LinkedIn Marketing

    Now that you have your LinkedIn hashtags, you can begin using them. Here are a few tips to get you started.

    Search for Hashtags to Reveal Conversations You Can Engage With

    After you find relevant conversions with a hashtag search (or by clicking on the hashtag in the Hashtags You Follow box), comment on and like posts and articles written by other users to grow your network and get your name out there. It also helps strengthen and build your network on LinkedIn.

    Weave LinkedIn hashtags within your comments to ensure you show up within that hashtag feed. This will also help you become associated with that specific hashtag. If someone posts an article you find interesting or valuable, go to their profile to find out more about them:

    • Do you have any mutual connections?
    • Do they work at a company you’ve been trying to connect with?
    • Have they published a lot of articles?

    Follow and connect with them on LinkedIn and any other sites they’re on.

    Add Hashtags When You Create a Post or Article

    By using hashtags in your post, you’re ensuring that your content will be discovered organically and by those following and searching for the hashtags you’re using. LinkedIn encourages this by generating recommendations. You can either use one of the hashtag suggestions or type in your preferred hashtags.

    Use one of the LinkedIn hashtag suggestions or type in your preferred hashtags.

    This tactic can also help you deliver topical news and articles that relate to specific segments within your audience.

    Pro Tip: LinkedIn doesn’t limit the number of hashtags you can add to your articles, but they encourage users to use hashtags that are relevant. And while you can edit an article after it’s published, you can’t edit or remove hashtags. Remember to insert any hashtags before you publish your post!

    Become an Active Member of LinkedIn Groups That Share an Interest in Your Hashtag

    Once you find and join relevant LinkedIn groups, ask questions and share original content, interesting articles, and videos. Comment when other members post and share your experiences and insight.

    Incorporate Your LinkedIn Hashtag Strategy Into Your Overall Social Media Strategy

    If a particular hashtag resonates with a LinkedIn member, it’s likely they’ll be interested in the same type of content on other social channels. Extending your use of hashtags to the rest of your social presences will make it easy for those followers to find your content, and by extension, find and follow you.

    Hashtags can be used to keep up with current events, follow industry trends, encourage conversations, and grow your influence. When used properly and consistently, hashtags are an effective tool for targeting a specific audience and growing your brand. Each social media platform is unique and you should adapt your hashtag strategy from site to site to reflect this.

    Click here to learn more about using LinkedIn for business.

    What do you think? Do you have access to the LinkedIn Hashtags You Follow feature? How are you using hashtags on LinkedIn? Share your thoughts in the comments below.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: LinkedIn

    About the authorDanielle McFadden

    Danielle is the President of the Greater Lowell Chamber of Commerce and a Social Media Enthusiast. Connect with her at @DMcFaddenLowell on Twitter and Instagram.
    Other posts by Danielle McFadden »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility