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    How to Drive Traffic to Your Blog Posts: A Game Plan for the Top Social Networks

    by Debra Eckerling / December 15, 2015

    social media how toDo you want to drive more traffic to your blog?

    Looking for ways to use social media to promote it?

    Understanding how to best share your blog posts on many social networks will maximize your visibility and reach.

    In this article you'll discover how to promote your blog articles on Facebook, Twitter, LinkedIn, Instagram and Pinterest.

    drive blog traffic
    Discover a game plan for driving traffic to your blog from top social networks.

    Listen to this article:

    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    #1: Spread the Word on Facebook

    There are multiple ways to share your blog articles on your Facebook personal and business pages.

    Update Your Status With a Link

    When you first post about your blog on social media, the easiest thing to do is to share a link. But rather than simply restate the title in the update, lead into it with a question, a statistic or a bit of interesting information to tease what's in the article so people will want to read it.

    facebook image upload options
    Quirky Momma provides a brief preview of what readers will discover when they click the links to their blog articles.

    Create and Share Photos

    Image posts stand out on social channels. Facebook allows you to share one or multiple photos with a status update to your business page. (You can only share a photo or a photo album on your personal page.)

    Start with an engaging photo that's representative of your article, with or without the post‘s title. If there are multiple photos in your article or if it's a how-to or tour of your products, upload the photos as an album, or even better, a photo carousel.

    facebook image upload options
    Upload one or several images to Facebook when you share your post update.

    For clarity, it's better to upload larger photos rather than smaller ones, especially given how many people view social media via mobile. Facebook will resize the photos to fit. Here's a comprehensive list of social media image sizes.

    Remember to include the article link and a headline when you post photo updates.

    Upload a Video

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    If you have a video embedded in your blog post, upload a snippet as native Facebook video to promote the post. The more active and engaging the video clip, the more attention it will draw in the news feed.

    Include an update and the article title, as well as the Watch More call to action. Then add your article link, which will show up at the end of the video.

    facebook video upload
    If there's a video embedded in your post, upload a clip to Facebook along with a link to the article.

    If you're feeling adventurous and you don't have a clip to share, create a short video telling people what they'll find when they read your article.

    Write a Note

    Facebook notes stand out in the news feed and will draw attention to your article. Notes recently got a makeover, and now look similar to blog posts. But rather than repost your article in its entirety, upload an image and write an intro to the article.

    facebook notes examples
    This note serves as an intro to a blog post on the same topic.

    Then add a clickable link to the end of your note calling readers to read more.

    #2: Tell Your Followers on Twitter

    Adding media to your tweets helps you stand out on Twitter.

    Tweet a Link

    As with a Facebook status update, it's easy to share a link to your article on Twitter.

    The tweet doesn't need to be the title, but it can be, since links don't populate unless the user clicks View Summary. Be sure to add appropriate hashtags and @mention the guest author if appropriate.

    tweet with an link only
    A tweeted link doesn't populate automatically, so tweet the title or something about the article.

    Again, get creative with your tweets so people will want to read more.

    Share an Image

    Upload an image when you tweet your article. The image can have the title in a text overlay, be representative of the content or both.

    tweet with image
    Upload a photo and then tweet a catchy headline and a link to your article.

    Remember to add the link to the article at the end of your tweet. A link takes up 23 of your 140 characters, and an image takes up 24 characters.

    Upload a Video (or GIF) to Your Tweet

    Upload a short video or GIF to call attention to your article in the Twitter feed.

    The maximum length of a Twitter video is 30 seconds so if your video is a little longer than that, you can shorten it after you upload it to Twitter. Remember to add the link to the article at the end of your video or GIF tweet.

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    #3: Let Your LinkedIn Networks Know

    There are three ways to share articles on LinkedIn: with an update, a photo or a LinkedIn Publisher post.

    Update Your Status With a Link

    Include your article's link in your status update. It's good to remember that when you share a link to a video, people can click to play it in their news feed.

    linkedin update with a link
    Share an update with a link to your article on LinkedIn.

    Choose to share your update publicly so people searching your keywords may discover it.

    Upload an Image

    When you include an image in a LinkedIn update, it takes up more space in the news feed than a regular link post. This means you get more visibility, literally. It's a good reason to upload an image to go with your LinkedIn update and then include a link to your article.

    linkedin image update
    Post an image from your article as part of your LinkedIn update.

    Post the Blog Article to LinkedIn Publisher

    Take all or part of your article and post it on LinkedIn Publisher. Upload a header image and add your title. Then copy and paste the original article.

    You can also write an intro to or a variation of the original. Be sure to reference and link to the original article. Add three keywords at the bottom so it gets categorized for LinkedIn Pulse.

    linkedin publisher post
    Post on LinkedIn Publisher and refer people to the original article.

    Remember, it's best to wait two weeks after the original blog post date so Google doesn't think it's duplicate content.

    #4: Inform Your Instagram Followers

    Since Instagram allows only one link, you have two choices for promoting your blog posts. You can change your profile link every time you share a new article or simply link to your blog home page. Share an image, branded with your article title, to your Instagram profile. Then, add a call to action to “click the link in my bio to read the article” in the caption.

    instagram image post
    Backroads & Binkies posts a branded image to announce new posts and asks followers to click the link in their bio to read the article.

    You can also include the actual article link in your post (which will come up as the first comment), and suggest people copy and paste the link to read the article. Be sure to add appropriate hashtags to grab the attention of people who are interested in the topic.

    Upload a Video

    Instagram allows you to upload 3- to 15-second videos to their platform. Have fun with it!

    Put away your stand mixer, and don't even think about taking out that whisk. You can make totally delicious whipped cream in a Mason jar! ???? See the whole post and tutorial via our profile link. (? by @rblumes)

    A video posted by The Kitchn (@thekitchn) on Oct 20, 2015 at 1:40pm PDT

    Tease your article with a short video and refer your audience to your bio to find the link to it.

    #5: Point It Out on Pinterest

    When you promote your blog posts on Pinterest, get creative with images. Pin one or multiple images from each article to a Pinterest board. Then add the link to your article in any and all related pins.

    Tall, skinny pins show up best, making them perfect for infographics and step-by-step how-tos, in addition to branded article images.

    blog post pins
    Upload a branded image with your article title to Pinterest. Add a description and link to the pin.

    While you can categorize your article pins on multiple boards, you may want to create a board specifically for your articles. When you have all of your posts in one central place, people who love your content will know where to find more.

    In Closing

    Blogging is an excellent way to display your thought leadership and position yourself as an expert in your industry. It's just as important to make sure your blog posts reach your target audience. That's where sharing them on social media comes into play.

    What do you think? How do you share your blog posts on social media? What social networks work best for your content? Please share your thoughts and recommendations in the comments.

    how to drive traffic to your blog from top social networks
    Tips for driving traffic to your blog from top social networks.
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    Tags: Blogging

    About the authorDebra Eckerling

    Debra Eckerling is an editor at Social Media Examiner. The creator of Write On Online and Guided Goals, Debra helps writers and entrepreneurs define, plan and achieve their goals.
    Other posts by Debra Eckerling »

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