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    Author: Debra Eckerling

    How to Drive Traffic to Your Blog Posts: A Game Plan for the Top Social Networks

    December 15, 2015

    Do you want to drive more traffic to your blog?

    Looking for ways to use social media to promote it?

    Understanding how to best share your blog posts on many social networks will maximize your visibility and reach.

    In this article you'll discover how to promote your blog articles on Facebook, Twitter, LinkedIn, Instagram and Pinterest.

    Continue Reading about How to Drive Traffic to Your Blog Posts: A Game Plan for the Top Social Networks →

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    How to Improve Your Social Media Holiday Campaigns

    November 10, 2014

    Do you have a social media plan for the holidays?

    Are you looking for ideas to improve your social media marketing over the holiday season?

    Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

    In this article I'll share resources for building a social media campaign this holiday season.
    Why Social Media for the Holidays?
    Chances are high your audience will be on social media during the holidays.

    In addition, a recent MarketLive survey shows social media will

    Continue Reading about How to Improve Your Social Media Holiday Campaigns →

    5 Ways to Use Metrics to Improve Your Social Media Marketing

    October 6, 2014

    Do you review your website's metrics on a regular basis?

    Are you struggling to figure out how you can better use the data?

    To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.

    Here are five ways metrics can improve your social media marketing.

    #1: Determine Which Stats Matter
    Before you enter into any metrics analysis, decide what you need to track and how you'll track it.

    Continue Reading about 5 Ways to Use Metrics to Improve Your Social Media Marketing →

    5 Ways to Develop a Social Media Strategy

    September 8, 2014

    Are you struggling to make social media work for you?

    Do you have the right social media strategy for your business?

    The challenge of social media is that it's constantly changing.

    In this article I'll share five ways to adapt social media for your business.
    #1: Do a Social Media Audit
    To determine what is and isn't working in your social media strategy, go over the analytics for your posts.

    Review your posts over the last three months, six months or year. See which posts got the most traffic, as well as the most shares and

    Continue Reading about 5 Ways to Develop a Social Media Strategy →

    15 Resources to Create Images for Social Media

    May 21, 2014

    Do you post images on social media?

    Would you like to create attractive images to share?

    When creating images for social media, quality makes a difference.

    In this article we'll share tools and resources to create professional and engaging social media images that you can use on multiple platforms.
    Why Create Images for Social Media?
    In this visual-centric world, it's more important than ever to create high-quality sharable images.

    Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh

    Continue Reading about 15 Resources to Create Images for Social Media →

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    16 Resources to Generate Leads With Social Media

    May 6, 2014

    Do you want to get more business through social media?

    Are you looking for new ways to generate leads?

    As marketers and business owners, you're constantly looking for potential customers.

    In this article you'll find 16 resources to help you generate leads with social media.
    How to Generate Leads
    Before you boost your social media lead generation, it's essential to make sure you've established yourself as an authority in your field through your website, blog and enewsletter, as well as your business practices.

    These points of

    Continue Reading about 16 Resources to Generate Leads With Social Media →

    12 Resources to Improve Your LinkedIn Profile

    April 14, 2014

    Want to get noticed on LinkedIn?

    Do you have a LinkedIn profile, but want to improve it so you can get better exposure?

    Over the years, LinkedIn has evolved to include several elements that improve their users' experience.

    If you want to use these elements to create a stronger LinkedIn presence, you've come to the right place.

    In this article I'll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.
    Why Improve Your LinkedIn Profile?
    Whether you use your LinkedIn profile to

    Continue Reading about 12 Resources to Improve Your LinkedIn Profile →

    How to Measure Social Media ROI

    March 26, 2014

    Do you spend hours on your social media outreach and have no idea if it's successful?

    Are your clients constantly clamoring for social proof?

    If you haven't already done so, you need to find a strategy to measure your social media return on investment (ROI).

    In this article I'll share tools and tips to measure the ROI of your social media efforts.
    Why Measure Your ROI?
    ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you're successful… and you do too!

    This is important for social media

    Continue Reading about How to Measure Social Media ROI →

    Getting Started With Blogging: 16 Resources to Boost Your Blog

    March 17, 2014

    Are you a business owner or professional with something to say?

    Do you want to be considered an expert in your field?

    Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.

    In this article you'll find all of the tips and resources you'll need for getting started with blogging.
    #1: Create Your Blog
    There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because

    Continue Reading about Getting Started With Blogging: 16 Resources to Boost Your Blog →

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    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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