Have you heard of Behavior reports in Google Analytics?
Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.
In this article I'll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven't done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.
Locating Google Analytics Behavior Reports
The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.
You can access Behavior reports using the menu in the left sidebar of your Google Analytics dashboard.
There are nine separate reporting sections and tools under Behavior in your website's Google Analytics profile. Let's dive into them.
The Behavior Overview report provides a graph showing the amount of traffic your website receives and additional metrics.
Look below for a brief description of the data you'll find in the Behavior Overview report.