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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    The Social Media Examiner Story: Proof Social Media Works

    Back in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I'll share some of the back story in the video below).

    We relied 100% on social media tactics to drive traffic to this site.

    In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

    We didn't advertise, didn't rely

    Continue Reading about The Social Media Examiner Story: Proof Social Media Works →

    Social Media Marketing

    Industry Report

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    5 Easy Steps to Creating Reusable Social Content

    Sure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content?

    Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

    Instead of a series of self-contained initiatives, build yourself a content ladder.

    Here are 5 steps to get there:

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    How to Use Tweetups as a Marketing Strategy

    Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face!

    Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.
    What Is a Tweetup?
    There are some things that just can’t be done with a 140-character limit.

    A Tweetup is an in-person meeting of Twitter users. It has also become a

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    How to Drive More Customers to Your Local Business With Social Geotagging

    Do you run a local business?  Maybe a restaurant, coffee shop or retail outlet?  Do you want a fun way to encourage repeat traffic to your business?  Does the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.
    What is Geotagging?
    Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails.  This geotagged data shows where the photos, videos,

    Continue Reading about How to Drive More Customers to Your Local Business With Social Geotagging →

    6 Powerful LinkedIn Marketing Tips for Small Businesses

    Let's face it, LinkedIn is a very underutilized social media network. Most people believe that it's too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.

    How many of us have created a LinkedIn account and left it dormant for months?

    It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, "I'm a professional. Why am I not utilizing this site?" I've

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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