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    Category: How To

    4 Steps to Driving Faster Sales With Social Media Content

    One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

    Yes, your prospective customers are likely confused and possibly uncertain.

    During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

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    5 Twitter Tips for Building Your Business

    Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

    The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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    How LIVESTRONG Raised Millions to Fight Cancer Using Social Media

    In 2004, a little yellow bracelet changed the cancer cause.

    The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.

    Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.

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    Why Foursquare Drives Business: What You Need to Know

    For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.

    Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.

    Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking

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    How to Create a Facebook Fan Page Editorial Guide

    Facebook Fan Pages are popping up in record numbers.  Now businesses have another space to connect with their clients or customers and a great opportunity to add value.

    However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.

    One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited.  However, the payoff is big and worth the

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