• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 👋 About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    7 Facebook Marketing Tips From World’s Top Pros

    by Amy Porterfield / August 24, 2010

    social media how toIt's no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

    To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You'll want to incorporate these priceless ideas.

    The best way to get the most from Facebook is to model the best. Find out who's doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

    #1: Bring Facebook to Your Website

    “The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.

    This page describes the many ways to add Facebook to your website. But the easiest way to add Facebook to your site is to use the Facebook Like Box.

    likebox
    The Facebook Like Box allows you to show your Facebook page feed, the number of fans and pictures of people who are fans (who are also friends of visitors!).

    #2: Try Really Inexpensive Facebook Ads

    “The best ‘bang for the buck' in Internet marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes. Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond—and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.

    Setting up an ad on Facebook is super-easy. Just go to the Facebook Ads section and click the “Create an Ad” button. Then simply set up your ad.

    #3: Leverage Friends of Connections

    facebook adOnce you have created your Facebook ad, here's a little-known tip that can supercharge your ad.

    “Imagine watching your favorite TV show. The commercials come on, but instead of fast-forwarding through them (as you likely usually do these days), you notice a picture of YOUR friend in the lower right-hand corner of the screen. Your friend is pointing to the business in the commercial saying, ‘Hey, I like these guys. Check them out!' Amazing, huh?

    “Facebook's ‘Friends of Connections' ad targeting allows your fans to be featured in your ads,” noted Dave Kerpen, author of Likeable Social Media: Marketing to Win in a Facebook World.

    Here's how you use this option. When you set up your ad, look under ‘Targeting' and you'll see an option to display more detail. There you will see the connection on Facebook choices.

    friends of connections
    You must be an admin of a Facebook page to select the page for the “Friends of Connections” option.

    #4: Give Your Fans Fun Reasons to Connect

    “People love a reason to get together. Why not have the equivalent of a happy hour on your Facebook wall? Rather than serving up drinks and party favors, ask folks to bring their favorite link. Consider offering networking opportunities by asking folks to share something about themselves. You could also lure people in once in a while with an expert who will answer their most pressing questions,” says Michael Stelzner, founder of Social Media Examiner.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW
    facebook happy hour
    On Social Media Examiner's Facebook page, we had a happy hour and encouraged fans to post their favorite blog sites. It was a huge success!

    #5: Use Video as Your Secret Weapon to Gain Fans

    “Videos seem to be a preferred medium not only by the fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like' your Facebook page. To take advantage of this feature though, you'll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video),” said Ekaterina Walter, social media strategist for Intel.

    facebook video
    When non-fans view your videos on Facebook, they will see the Like button for your Facebook page in the upper left corner of the video screen. This feature is a great tool to gain exposure and recruit new fans.

    #6: Turn Your Facebook Page Into a Lead Generator

    Facebook as a lead capture source? “You bet!” says renowned Facebook expert Mari Smith.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    “One of the first apps to add to your Facebook Fan Page is ‘Static FBML' (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.

    In the example above, Darren Rowse of ProBlogger uses an opt-in box on his Facebook page to promote his podcasts. Notice how he created a separate tab for the opt-in. This is a great way to call attention to what you want your fans to see.

    #7: Turn Your Facebook Page Into a Thriving Community

    “Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, director of digital strategy at SmartBrief.

    discussion
    By simply asking an offbeat question, a community can emerge, as seen above. This question was posted in the late afternoon on a Saturday and 64 people responded.

    Want to Learn More About Facebook Marketing?

    facebook success summitIf you're not fully leveraging the power of Facebook, don't worry, you're not alone. Most businesses are just now getting started with Facebook.

    There's one easy way to take your Facebook marketing to the next level. By attending the web's largest online Facebook conference, Facebook Success Summit 2010, you'll become empowered to use Facebook to gain more exposure, better engage customers and grow your business.

    The great part is you'll be learning from 22 Facebook experts (including the 7 mentioned in this article). In addition to Mari Smith, Jesse Stay, Brian Solis and Michael Stelzner, you'll learn how Intel, Cisco, Microsoft Xbox, SAP and the Washington Redskins are all leveraging Facebook.

    It's the web's largest online Facebook marketing conference. Go here for a free sample and to learn more.

    Have you tried any of these master tips or do you want to add Facebook tips of your own? Let us know! Please leave your comments below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Facebook

    About the authorAmy Porterfield

    Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check.
    Other posts by Amy Porterfield »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS