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    Category: How To

    3 Twitter Marketing Ideas That Avoid Marketing

    April 29, 2010

    Are you marketing to people on Twitter? You know, pitching your wares?Ā  Perhaps there's a better way...

    In this article I'll present three ideas that will draw customers to you without that nasty marketing aftertaste.

    One of the reasons social media is so valuable to businesses is that it offers a chance to show you're listening.Ā  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

    Continue Reading about 3 Twitter Marketing Ideas That Avoid Marketing →

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    21 Creative Ways To Increase Your Facebook Fanbase

    April 27, 2010

    If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

    People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I'll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the ā€œBecome A Fanā€ button to the new, omnipresent ā€œLikeā€ button - and a fan page is called a ā€œBusiness Pageā€ or ā€œFacebook Pageā€ - we can still call them fan pages

    Continue Reading about 21 Creative Ways To Increase Your Facebook Fanbase →

    What You Need to Know About Outsourcing Social Media

    April 23, 2010

    Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively.Ā  One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.

    But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why "you" need to be a part of your social media strategy.

    In fact, if you’re thinking of hiring someone to manage your social media accounts

    Continue Reading about What You Need to Know About Outsourcing Social Media →

    How to Boost Your Personal Brand With Social Media

    April 21, 2010

    Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you're focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

    In this article, I'll share some tips to help you leverage social media to gain more exposure.
    #1: Reap What You Sow
    What are you aiming for? What is your goal?

    If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known

    Continue Reading about How to Boost Your Personal Brand With Social Media →

    4 Steps to Driving Faster Sales With Social Media Content

    April 20, 2010

    One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

    Yes, your prospective customers are likely confused and possibly uncertain.

    During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

    Continue Reading about 4 Steps to Driving Faster Sales With Social Media Content →

    Social Media Marketing Podcast

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