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    Category: How To

    How to Create a Facebook Fan Page Editorial Guide

    Facebook Fan Pages are popping up in record numbers.  Now businesses have another space to connect with their clients or customers and a great opportunity to add value.

    However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.

    One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited.  However, the payoff is big and worth the

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    19 Tips for Driving Traffic to Your Blog

    It's the the perennial quest. How can you get more traffic to your site?

    After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

    Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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    5 Small Business Tips for Social Media Success

    By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue.  The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have.  You run a solid small business that is well known in your niche or your region, but not beyond.

    How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large

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    12 Social Media Secrets From World’s Top Superstars

    It's no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

    To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:
    #1: Engage Your Facebook Fans With Questions

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    How to Add Google Analytics to Your Facebook Fan Page

    You've created a Facebook fan page and people are frequenting your page.  But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?

    Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans.  The free Google Analytics tool offers more sophisticated and comprehensive data.  Adding Google Analytics to your fan page can be done easily but requires some special steps.

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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