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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    How to Boost Your Personal Brand With Social Media

    Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you're focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

    In this article, I'll share some tips to help you leverage social media to gain more exposure.
    #1: Reap What You Sow
    What are you aiming for? What is your goal?

    If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known

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    Social Media Marketing

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    4 Steps to Driving Faster Sales With Social Media Content

    One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

    Yes, your prospective customers are likely confused and possibly uncertain.

    During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

    Continue Reading about 4 Steps to Driving Faster Sales With Social Media Content →

    5 Twitter Tips for Building Your Business

    Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

    The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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    How LIVESTRONG Raised Millions to Fight Cancer Using Social Media

    In 2004, a little yellow bracelet changed the cancer cause.

    The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.

    Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.

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    Why Foursquare Drives Business: What You Need to Know

    For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.

    Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.

    Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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