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    Category: How To

    How to Use Social Media for Crisis Management

    When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.

    However, many businesses are starting to use social media as a tool for listening and providing customer service.

    When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.  A crisis can include anything from a simple website outage to negative publicity.  This article will reveal how to use social media during a crisis and provide many examples you can model.

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    Social Media Marketing

    Industry Report

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    Top 5 Social Media Myths Debunked

    As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.

    It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
    Myth #1: My Customers Aren't on Social Media
    Wow, if I had a dollar for every time I heard this one….  Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.

    The fun part is all you need is a little data to convince people

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    5 Easy Steps to a Winning Social Media Plan

    So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

    But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

    This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people's work posted on your social networks.
    #1: Find Your Target Audience.
    The first step in

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    How to Customize Your Facebook Page Using Static FBML

    Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.

    Is your Facebook page dull and uninviting?  Maybe you've seen those really attractive Facebook pages and wondered, "How'd they do that?"

    Given Facebook's powerhouse status for marketers, isn't it time you upgraded your Facebook page?

    How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

    The answer: Static FBML.  This article will share what you need to know to conduct a Facebook

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    6 Ways to Constantly Produce Quality Blog Content

    Are you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

    But first, there's a big myth (and it may be your roadblock) that needs attention.
    The Myth:  I Have No Time to Blog
    Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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