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    Category: How To

    7 Tips for Driving Targeted Traffic With Twitter

    Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter's secret weapon.  The big question is this: How can we get more of that lovely attention we crave?

    As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:

    Attention, engagement, conversation and recognition
    Spreading your message far and wide
    Prospects and subscriber opt-ins
    Customers, increased sales and

    Continue Reading about 7 Tips for Driving Targeted Traffic With Twitter →

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    6 Powerful Social Media Persuasion Techniques

    Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential.  Ultimately, you’re after influence.

    So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence”  that are hardwired into our social and cognitive minds. 

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    7 Essential Design Elements for Great Business Blogs

    When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

    A well-designed business blog:

    Uses visual interest to make posts easy to read
    Brands your business in a consistent way
    Places useful information in places where it is easy to find
    Isn't cluttered

    Continue Reading about 7 Essential Design Elements for Great Business Blogs →

    How IBM Uses Social Media to Spur Employee Innovation

    "Be yourself."  It's one of the rules of social media. If you're blogging, tweeting or Facebooking for business, be real—or you won't be followed.

    Yet, how do you pull off "authentic" while maintaining the company brand message?

    It's tough enough for a small business. What if you're #2 on Business Week's best global brands list, with nearly 400,000 employees across 170 countries?

    At IBM, it's about losing control.

    "We don't have a corporate blog or a corporate Twitter ID because we want the 'IBMers' in aggregate to be the corporate

    Continue Reading about How IBM Uses Social Media to Spur Employee Innovation →

    How to Better Engage Facebook Fan Page ‘Fans’

    A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

    But, if you build it, will they come? And if they come, will they stay and engage?

    There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2)

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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