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    Category: How To

    7 Steps For a Successful Social Media Strategy

    According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

    As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

    So how exactly do you develop this strategy?

    It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

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    Social Media Marketing

    Industry Report

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    12 Ways to Market Your Event With Social Media

    Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

    The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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    4 Simple Steps to Control Your Facebook Privacy

    Did you know that Facebook automatically lets anybody see every video, picture, and status update you've ever posted?

    Whether you're using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you've ever made.
    New Facebook Privacy Updates
    Public outcry over Facebook's complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

    Continue Reading about 4 Simple Steps to Control Your Facebook Privacy →

    Top 6 Social Media Mistakes And How to Fix Them

    While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

    Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

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    4 Proven Steps to Facebook Page Success

    Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

    An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”

    The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media

    Continue Reading about 4 Proven Steps to Facebook Page Success →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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