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    Category: How To

    How To Manage Your Social Media Marketing In 10 Minutes Daily

    June 25, 2010

    Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it... you were plenty busy before Twitter, Facebook, and LinkedIn came along.

    The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.

    So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.

    Here are three tips to manage your social media presence in as little as 10 minutes per day.

    Continue Reading about How To Manage Your Social Media Marketing In 10 Minutes Daily →

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    Facebook Community Pages: What Your Business Needs to Know

    June 23, 2010

    Facebook's new community pages have created a lot of confusion for businesses.  Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.

    The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.

    This article is designed to demystify Facebook community pages and provide you with important actions you can take.

    Continue Reading about Facebook Community Pages: What Your Business Needs to Know →

    3 New Ways to Use Twitter at Live Events

    June 21, 2010

    If you use Twitter, chances are you've tweeted from a live event.  But there's so much more Twitter can offer.  In this article, I'll share three secrets you've likely never heard of...

    But first, why do you attend offline events? Is it the lunch (invariably chicken and rice)? Maybe the dorky name tag? Or perhaps you’re lured to the junk contained in a $5 laptop bag made in China?

    No, no and no. You go to events and conferences for something more than a snack and some SWAG.  You go to learn something and grow your personal network.

    And

    Continue Reading about 3 New Ways to Use Twitter at Live Events →

    4 Ways to Measure Social Media and Its Impact on Your Brand

    June 15, 2010

    Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?

    The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.

    However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
    Defining Terms
    To start, let’s agree that brand awareness is a measure of how

    Continue Reading about 4 Ways to Measure Social Media and Its Impact on Your Brand →

    How to Use Social Media for Crisis Management

    June 11, 2010

    When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.

    However, many businesses are starting to use social media as a tool for listening and providing customer service.

    When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.  A crisis can include anything from a simple website outage to negative publicity.  This article will reveal how to use social media during a crisis and provide many examples you can model.

    Continue Reading about How to Use Social Media for Crisis Management →

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