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    Category: How To

    Social Media Monitoring 101, How to Get Started

    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:
    Social Media Monitoring Is Listening
    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet

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    7 Tips to Create Better Blog Posts

    Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

    Here are seven powerful blog posting habits:
    Tip #1: Clear Targeting
    The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're writing for, it's going to be

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    How to Add Retweet Buttons in Your PDF Documents

    Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

    Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

    Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

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    10 Tips for Creating Buzz With Facebook Events

    Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

    When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their

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    Top Tips for Using Facebook for Business (Video)

    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

    VIEW VIDEO HERE NOW:

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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