Category: How To

7 Ways to Improve Your Blog SEO with Inbound Links

December 27, 2010

Are you looking for innovative ways to improve your search engine rankings?

In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.

However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.

To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:

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How to Select a Facebook Community Manager

December 23, 2010

The key to a successful Facebook page is to make sure you have a plan. Specifically, it's crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.

Although there's a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!

One way to streamline the time and resources that you put into your Facebook page is to assign

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11 Ways to Improve Your Blog Posts With Interviews

December 17, 2010

If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?

As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.

The most

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6 Social Media Success Metrics You Need to Track

December 16, 2010

People who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and

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The 5 Pillars of Business Blogging Success

December 15, 2010

Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if

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7 Ways to Improve Your Blog SEO with Inbound Links

Social Media Marketing