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    Category: How To

    4 Ways to Measure Social Media and Its Impact on Your Brand

    Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?

    The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.

    However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
    Defining Terms
    To start, let’s agree that brand awareness is a measure of how

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    Social Media Marketing

    Industry Report

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    How to Use Social Media for Crisis Management

    When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.

    However, many businesses are starting to use social media as a tool for listening and providing customer service.

    When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.  A crisis can include anything from a simple website outage to negative publicity.  This article will reveal how to use social media during a crisis and provide many examples you can model.

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    Top 5 Social Media Myths Debunked

    As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.

    It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
    Myth #1: My Customers Aren't on Social Media
    Wow, if I had a dollar for every time I heard this one….  Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.

    The fun part is all you need is a little data to convince people

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    5 Easy Steps to a Winning Social Media Plan

    So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

    But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

    This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people's work posted on your social networks.
    #1: Find Your Target Audience.
    The first step in

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    How to Customize Your Facebook Page Using Static FBML

    Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.

    Is your Facebook page dull and uninviting?  Maybe you've seen those really attractive Facebook pages and wondered, "How'd they do that?"

    Given Facebook's powerhouse status for marketers, isn't it time you upgraded your Facebook page?

    How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

    The answer: Static FBML.  This article will share what you need to know to conduct a Facebook

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    Social Marketing Trends

    The data you've been missing!

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