Category: Expert Interviews

In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

When you think of Ford, you might think "old American car company." However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

In this video, you'll

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In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.

You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He

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