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    Category: Expert Interviews

    3 Facebook and Instagram Marketing Strategies That Convert

    Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses? 

    In this article, you’ll discover three ad strategies proven to convert on Facebook and Instagram.

    The Case for Facebook Ads

    It’s no secret that Facebook ads and Instagram ads have changed in recent years.

    Costs have gone up, targeting has become more complex, and marketers have had to keep up with radical changes to the Facebook Ads Manager.

    But Facebook ads and Instagram ads are still highly effective. They’re

    Continue Reading about 3 Facebook and Instagram Marketing Strategies That Convert →

    Social Media Marketing

    Industry Report

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    How Brands Can Integrate With Web3

    Is your business looking ahead to Web3? Wondering how best to plan experiences to reach customers?

    In this article, you’ll discover why marketing in Web3 requires a shift away from traditional web-based marketing models and learn how to structure a team that will lead your business forward successfully.

    Why Brands and Businesses Should Pay Attention to the Metaverse and NFTs

    Web3 technology, metaverse technology, and all of the things both technologies make possible …

    Some people will tell you using or banking on these

    Continue Reading about How Brands Can Integrate With Web3 →

    TikTok Content Strategies for Leads and Sales

    Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals?

    In this article, you’ll discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions.

    Why Short-Form Vertical Video Is the Future

    TikTok might be the youngest of the big social networks but it’s quickly become dominant. That success has been driven by TikTok’s focus on short-form vertical video.

    But why is it so effective?

    There are two reasons and one of them is very

    Continue Reading about TikTok Content Strategies for Leads and Sales →

    Bringing NFT Newbies Into Your NFT Project

    Want to grow your NFT community? Wondering how to help more people embrace Web3 projects?

    In this article, you’ll discover the most common objections people new to Web3 have regarding NFTs and learn how to remove those barriers with education and community.

    This article was co-created by Heather Paraday and Michael Stelzner. For more about Heather, scroll to Other Notes From This Episode at the end of this article.

    Why Is Community Development Critical to NFT Project Success?

    In the context of Web3 NFT (non-fungible token)

    Continue Reading about Bringing NFT Newbies Into Your NFT Project →

    Making Real Instagram Connections

    Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers?

    In this article, you’ll discover a strategy for growing and sustaining an engaged and responsive community on Instagram.

    What’s Wrong With Most Instagram Strategies?

    To understand the challenges of marketing on Instagram today, let’s go back in social media history.

    One of the first social networks where people began to share creative work and build communities was MySpace. But MySpace looked different

    Continue Reading about Making Real Instagram Connections →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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