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    Category: Expert Interviews

    LinkedIn Ad Retargeting: What Marketers Need to Know

    Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential?

    To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast.

    AJ is the world's leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. He's also author of the book, LinkedIn Ads Demystified, and host of the LinkedIn Ads Show podcast.

    Discover the demographics you can reach with ads on LinkedIn and find five ways to reach

    Continue Reading about LinkedIn Ad Retargeting: What Marketers Need to Know →

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    Snapchat Ads: How to Get Started

    Wondering if Snapchat ads are right for your business? Need to diversify your advertising?

    To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast.

    Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course.

    Savannah explains what types of advertising campaigns you can run on Snapchat and the different ad placement options you can choose from. You'll also learn what types of

    Continue Reading about Snapchat Ads: How to Get Started →

    What to Do When Your Facebook Ads Fail

    Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

    To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.

    Tara explains technical and creative Facebook ad mistakes and shares which metrics help reveal the root cause of poor performance. You'll learn how to make

    Continue Reading about What to Do When Your Facebook Ads Fail →

    Organic LinkedIn Marketing: Proven Techniques for Marketers

    Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

    To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

    Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

    You'll learn what kind of content works best in the LinkedIn feed and how

    Continue Reading about Organic LinkedIn Marketing: Proven Techniques for Marketers →

    How to Get More Views on YouTube: Strategy From a Top Creator

    Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?

    To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast.

    Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. His program is called Primal Video Accelerator. His YouTube channel has more than 800,000 subscribers.

    You’ll learn five strategic elements that encourage people to watch videos longer and

    Continue Reading about How to Get More Views on YouTube: Strategy From a Top Creator →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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