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  • Category: Expert Interviews

    Interview with Technorati CEO, Richard Jalichandra (Video)

    November 11, 2009

    In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world's largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.

    But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.

    Watch this video as Richard shares:

    How bloggers use Twitter and video to promote their blogs
    How bloggers can now publish their articles

    Continue Reading about Interview with Technorati CEO, Richard Jalichandra (Video) →

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    How Ford Uses Social Media to Improve Its Brand (Video)

    November 4, 2009

    In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

    When you think of Ford, you might think "old American car company." However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

    In this video, you'll

    Continue Reading about How Ford Uses Social Media to Improve Its Brand (Video) →

    How Comcast Supports Customers With Social Media (Video)

    October 28, 2009

    In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.

    You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He

    Continue Reading about How Comcast Supports Customers With Social Media (Video) →

    Top Tips for Using Facebook for Business (Video)

    October 21, 2009

    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

    VIEW VIDEO HERE NOW:

    Continue Reading about Top Tips for Using Facebook for Business (Video) →

    Coach Deb Talks Twitter in Video Interview

    October 12, 2009

    The topic of this show is Twitter—and how it can help your business.

    And the special guest is Deborah Cole Micek, better known as 'Coach Deb." She's the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

    Deb has tens of thousands of followers at Twitter.com/coachdeb, and she's been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

    VIEW VIDEO HERE NOW:

    What did you think about the video? What are your thoughts on

    Continue Reading about Coach Deb Talks Twitter in Video Interview →

    Social Media Marketing Podcast
     Social Media Marketing Talk Show
     Web3 Business Podcast

    The Marketing Power of the Retweet: An Interview With Dan Zarrella

    October 12, 2009

    I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

    What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

    Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also

    Continue Reading about The Marketing Power of the Retweet: An Interview With Dan Zarrella →

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