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    Category: Expert Interviews

    The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

    June 23, 2022

    Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong?

    In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster.

    YouTube: The Best-Kept Secret in Social Media

    Unlike other social networks, YouTube rarely makes headlines. It's often overlooked by marketers, entrepreneurs, and creators.

    But while the video-sharing site keeps a relatively low profile, it has a lot to offer. Did you

    Continue Reading about The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them) →

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    The Evolution of Marketing: Community Capitalism

    June 17, 2022

    Curious how the growth of Web3 will affect marketing? Wondering how to prepare?

    In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward.

    The Post-Marketing Era

    An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence was bad, merely that it has outgrown its efficacy.

    Web1 gave people read-only access to static content and marketers used the internet to reach consumers with one-way messaging.

    Web2 introduced

    Continue Reading about The Evolution of Marketing: Community Capitalism →

    How to Turn Instagram Fans Into Customers

    June 16, 2022

    Want to turn your Instagram followers into paying customers? Not sure where to begin?

    In this article, you’ll discover the biggest mistakes to avoid and how to turn engaged fans into customers.

    Why You Should Be Selling on Instagram

    Instagram has been around since 2010. That's centuries in social media time! But it still stands out from the competition as the perfect channel to build a community, connect with people on an individual level, and make sales.

    Instagram has over 2 billion monthly active users. At the end of last year,

    Continue Reading about How to Turn Instagram Fans Into Customers →

    How to Build a DAO: The PizzaDAO Story

    June 10, 2022

    Are you thinking of starting a decentralized autonomous organization (DAO)? Wondering how to create and govern a DAO?

    In this article, you'll discover what you need to know to start a DAO and the tools to successfully operate one.

    Why Set Up a DAO?

    The fundamental premise of a DAO is that it allows you to flatten ownership and distribute responsibility. It might sound counterintuitive but you almost have to work backward in setting up a DAO. You have to get it organized first—then it can be autonomous.

    This social technology can

    Continue Reading about How to Build a DAO: The PizzaDAO Story →

    YouTube for Business: The Easy Path to Content

    June 9, 2022

    Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts?

    In this article, you’ll discover some of the most common mistakes people make on YouTube and how to create better content for your audience.

    Why Your Business Needs to Be on YouTube

    YouTube offers your business several advantages over every other social platform.

    Number one, your content lives forever. The content you make right now will live for years on YouTube, providing a long-term opportunity to get in front

    Continue Reading about YouTube for Business: The Easy Path to Content →

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