social media expert interviewIn this video I interview Chris Garrett, co-author of the best-selling book Problogger and the popular blog ChrisG.com.

Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging.  Chris also talks about the role blogs play within a good social media ecosystem and how this helps you connect with your audience.

Be sure to check out the takeaways below after you watch the video.

Continue Reading

social media expert interviewIn this video I interview Jennifer Love, Senior Vice President of Communications at H&R Block. Jennifer shares how H&R Block adapts conversations across all channels to create customer experiences which bring in tons of referrals.

You’ll hear how she adapts her social media tactics to get the most value out of the 120-day tax season and why she strives to pull in questions and how she answers them in a challenging real-time environment.

Be sure to check out the takeaways below after you watch the video.

Continue Reading

social media expert interviewIn this video I interview Alex Kinsella, product manager for BlackBerry App World. Alex talks about Webworks, a new development platform that makes it easy to build BlackBerry apps, and what this means for consumers.

You’ll also hear about the trends in mobile marketing and how this impacts businesses today.

Be sure to check out the takeaways below after you watch the video.

Continue Reading

social media interviewsI recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.

Continue Reading