Expert Interviews : Social Media Examiner

social media interviewsI recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.

During this interview, you’ll learn about his latest book, his views on the state of the publishing industry and about his new venture The Domino Project.

Mike: Let’s start with Poke the Box. What exactly does “poke the box” mean?

Seth: If you’re a computer programmer and you want to figure out how something works, the way you do it is not by reading a manual or following a map. You do it by trying something, seeing what happens, learning from it and then trying something else. That’s how we figured out how the world worked when we were 5 years old, and it’s the way we figure out how to do something new in a changing world.

Continue Reading

social media expert interviewIn this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.

Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.

You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.

Continue Reading

social media interviewsI recently interviewed Guy Kawasaki, co-founder of Alltop.com and the author of the bestselling book, The Art of the Start. His latest masterpiece is called Enchantment: The Art of Changing Hearts, Minds, and Actions.

In this interview we talk about what makes for great content, how he came up with the title of his latest book, what Enchantment means for business, why businesses need to embrace nobodies and how he promoted his book. (Be sure to listen to the MP3 of this interview below.)

Mike: Most of our readers are marketers and business owners. Can you explain what Alltop does for them and why they might find it useful?

Guy: One of the functions of marketers, PR people and social media people is they need to keep on top of things.

The vision of Alltop was that we should aggregate RSS feeds for people by topic and create essentially an online magazine rack so that you could go to one place and say, “Okay, these are all the social media blogs and websites aggregated in one place.” It’s the five most recent stories from each source, and we give you a preview of the first paragraph of each story so you can see if you really want to click through.

Continue Reading

social media expert interviewIn this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world.

Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club and how it has evolved since then.

You’ll also find out what businesses are doing wrong in social media today and hear how Chris sees human nature impacting the future of social media.

Be sure to check out the takeaways below after you watch the video.

Continue Reading