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    Category: Expert Interviews

    Content Marketing With Instagram: How to Build Demand

    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

    In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

    Why Use Instagram for Organic Marketing and Selling?
    There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

    The first is that Instagram is still the king when it comes to direct message (DM)

    Continue Reading about Content Marketing With Instagram: How to Build Demand →

    Social Media Marketing

    Industry Report

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    Instagram Reels Strategy: What Marketers Need to Know

    Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

    In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.

    Why Use Instagram Reels for Business and Marketing?
    The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace.

    Reels has an edge over Stories for two reasons.

    First, the editing features (music,

    Continue Reading about Instagram Reels Strategy: What Marketers Need to Know →

    Using Facebook Ads to Move Leads Into Sales

    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

    In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

    Why Facebook Ads Work to Move People From Lead to Sale
    Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

    Rather than depending on prospective customers to search for you or the product

    Continue Reading about Using Facebook Ads to Move Leads Into Sales →

    Clubhouse App for Business: What Marketers Need to Know

    Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?

    In this article, you'll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You'll find out how content discovery works on Clubhouse and how clubs work. You'll also get tips to grow a following on Clubhouse.

    Why Clubhouse Matters for Businesses and Marketers
    Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are

    Continue Reading about Clubhouse App for Business: What Marketers Need to Know →

    How to Test Your Facebook Ads for Optimal Results

    Want better results from your Facebook ads? Wondering how to split test your ads?

    In this article, you'll learn how to use Facebook's A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it's important to test your Facebook ads and find a method for testing using Google Analytics to refine your results.

    Why Testing Facebook Ads Is Important
    Testing lets advertisers uncover what works best for their ads so they can iterate on that to generate more business or increase their

    Continue Reading about How to Test Your Facebook Ads for Optimal Results →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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