Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore TikTok's upcoming ads platform with Rachel Pedersen. We also talk about Twitter's new desktop redesign with Dan Knowlton.
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About Our Special Guests
- Rachel Pedersen is a social media strategist recognized by Content Marketing Institute as one of the most influential online marketers.
- Dan Knowlton is a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that specializes in social and video marketing.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 2:10 Is TikTok an Up-and-Coming Social Media Platform?
- 24:34 Twitter Tests New Desktop Redesign
- 31:44 Twitter Tests Ability to Swipe Left for Lists on Mobile
- 36:20 Twitter Removes Precise Locations in Tweets
- 40:44 Twitter Tests Direct Message Prompts
Is TikTok an Up-and-Coming Social Media Platform?: Although TikTok is still in its infancy as a commercial platform, the company has been on “a mission to educate brands and advertisers on what the app is, and find out how ad creatives want to use it.”
TikTok's billion downloads are making brands pay close attention. #CannesLions2019 https://t.co/l5tWgC7A7P
— Fast Company (@FastCompany) June 22, 2019
For the most part, brands and agencies are still figuring out what TikTok is and how they might be able to tap into it. The platform quietly began testing ads at the beginning of the year and works with directly with agencies on ad buys. While TikTok hasn't yet released a self-serve ad platform, it announced that it has begun testing advertising features such as custom audiences, pixel tracking, and interest-based ad targeting earlier this month.
TikTok's ad platform, available in beta to a select number of agencies, is testing interest-based targeting, custom audience and pixel tracking, according to four advertising executives https://t.co/9T6VN0rNqZ
— Digiday (@Digiday) June 4, 2019
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There's been much speculation and curiosity about the staying power and marketability of the short-form mobile video app since its launch in September 2017, especially as news organizations have eagerly joined the platform and others have started using it to track viral online trends.
Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform https://t.co/6yQXByzhhx
— Nieman Lab (@NiemanLab) June 23, 2019
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By February 2019, TikTok had surpassed one billion worldwide installs on the App Store and Google Play, including lite versions and regional variations. In May 2019, TikTok led along with Facebook and Snapchat as the top social media apps downloaded worldwide.
The top social networking app worldwide for May 2019 by downloads was @facebook with more than 60.6 million installs. Click here for the details: https://t.co/Vq8lYeOd9U. Also in the top five were @tiktok_us, @Snapchat, @instagram, and Likee. #socialnetworking #mobile #facebook pic.twitter.com/zrBYCXkkXE
— Sensor Tower (@SensorTower) June 19, 2019
Twitter Tests New Desktop Redesign: In January, Twitter announced plans to roll out a new, simplified desktop redesign. The latest version of Twitter's desktop interface began rolling out this week to “a small set of people.” It features three columns with trends and “who to follow” suggestions on the right column, the navigation menu on the left, and the timeline front and center.
Twitter tests out another desktop redesign with trends on the right, navigation on the left https://t.co/PckYcd2hTG by @ingridlunden pic.twitter.com/ounNmrefgX
— TechCrunch (@TechCrunch) June 26, 2019
While a Twitter spokesperson didn't provide an exact date for when it will roll out more broadly, users are told to “stay tuned.”
Twitter Tests Ability to Swipe Left for Lists on Mobile: Twitter has been thinking of ways to make lists easier to access. One option currently being testing is the ability to swipe left from the main timeline to move through your custom lists on mobile. The test is available in the Twitter app for those who have opted in.
Customizable timelines that are easy to access? We’re thinking about ways to do this! One idea we had is for you to be able to swipe to your lists from home. If you're in the test tell us what you think! pic.twitter.com/g5WMaNZ57N
— Twitter (@Twitter) June 25, 2019
Twitter Removes Precise Locations in Tweets: Twitter is eliminating the ability to share precise location details like latitude and longitude in tweets, citing that “most people don't tag their precise location in Tweets.” The feature will still be available for photos through Twitter's updated native camera.
Most people don't tag their precise location in Tweets, so we're removing this ability to simplify your Tweeting experience. You'll still be able to tag your precise location in Tweets through our updated camera. It's helpful when sharing on-the-ground moments.
— Twitter Support (@TwitterSupport) June 18, 2019
Twitter Tests Direct Message Prompts: Twitter is testing prompts to share links via Direct Messages with the people with whom you regularly communicate. This new experimental feature is designed to help users share tweets and make connecting with other users easier.
Are there people you always DM? We’re testing a way to make it faster and easier for you to share Tweets with them. Tell us what you think if you’re part of the experiment! pic.twitter.com/AW40Xohofv
— Twitter (@Twitter) May 31, 2019
Other News Mentioned
- Facebook Enables Pages to Target Organic Posts to Top Page Fans
- Facebook Tests One-Tab Shortcut to Muting All In-App Notifications
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