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    • Category: Expert Interviews

    YouTube for Marketing: What Marketers Need to Know

    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast.

    Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. He's also host of Comments Over Coffee—a podcast focused on YouTube.

    You'll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with

    Continue Reading about YouTube for Marketing: What Marketers Need to Know →

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    TikTok for Business: Why Marketers Should Consider TikTok

    Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

    To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

    Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok Marketing Secrets, the world's largest Facebook group dedicated to marketing on TikTok.

    You'll learn how the TikTok algorithm evaluates and serves content, find tips to create TikTok

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    Webinar Marketing Strategy: A Proven Path to More Sales

    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

    Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

    Amy shares the three-part formula she uses to convert prospects into customers via webinars and reveals behind-the-scenes secrets you can

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    How to Analyze Your Marketing: Google Analytics Strategy

    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.

    Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure Summit, is taking place in September 2020.

    You'll learn how to set up your measurement, how to analyze your data, and how

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    Instagram Live: Creative Hacks to Get Engaged Viewers

    Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience?

    To explore how to get more engaged viewers on Instagram Live, I interview Natasha Samuel on the Social Media Marketing Podcast.

    Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. Her courses include Shine on Insta Stories, Mastering Instagram, and the IGTV Master Course.

    You'll learn how to use Instagram features to attract engaged viewers to your Instagram Live

    Continue Reading about Instagram Live: Creative Hacks to Get Engaged Viewers →

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    Social Marketing Trends

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