Your Guide to the Marketing Jungle
In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.
Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.
You'll discover what they're doing to achieve this within their social community.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Aetna Is Building a Social Media Presence →
In this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.
Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army. You'll find out what blogger outreach can mean to your business and pick up useful insights to successfully connect with influential bloggers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How the U.S. Army Is Using Bloggers →
In this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.
Michael is also the SVP of Social Business Planning at Edelman Digital.
Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Big Businesses Can Manage Social Media →
In this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.
Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Online Video Can Grow Your Business and Your Brand →
In this video I interview Becky Carroll, who is the author of the great new book, The Hidden Power of Your Customers.
Becky shares the story and meaning behind her "ROCK" strategy and why it is so important to focus on your existing customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Generate More Opportunity From Existing Customers →
