• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Our YouTube Channel
  • 🗓️ Social Media Marketing World
  • đź’ˇ Society
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How State Farm Insurance Uses Social Media

    by Michael Stelzner / October 1, 2010

    social media expert interviewIn this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

    You'll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You'll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you've listened to the video.


    In this video, you'll hear how State Farm:

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS
    • Publishes different types of content on their YouTube channel to engage with different audiences and which one gets the most views.
    • Finds internal social communication important for their activity and what the key factors are in getting this right.
    • Explains the different uses of social media (internal versus external) to their employees.
    • Uses YouTube, Twitter and Facebook individually and how all three work together.
    • Creates different types of relationships on Twitter compared to Facebook.
    • Uses an iPhone app, Pocket Agent, to provide services and connectivity to their agents and how the value this brings makes it a popular app.

    Kelly's advice for other businesses is to be inclusive in who you involve.  Get all of your departments involved because this is an environment where things can happen quicker across different functions.

    Connect with State Farm on Facebook, Twitter, YouTube, Mobile and on their newly released Learning Center.

    What is your favorite takeaway? Please share it in the comments below.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility