by 
In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.
Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.
While Mark shares how he came to create Sarah Palin's Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.
Once you've watched the video, be sure to check out the take-aways below.
[vimeo clip_id="16383766" width="480" height="271"]
Here are some of the key things to look out for from Mark Burnett:
Tired of Guessing Which AI Moves Matter?
New AI tools and strategies launch every week — and figuring out which ones matter takes hours you don't have.The AI Business Society filters the noise for you, with expert-led training you can put to work the same day — plus a community of marketers sharing what's actually working.
I'M READY FOR REAL AI RESULTS- How social media has a massive impact on increasing viewership on reality television.
- Why the electronic water cooler is now social media.
- What lies behind the fascination Americans have for reality shows.
Check out Mark Burnett's latest project: Your Own Show.
Brian Reich goes into more detail about how TLC builds social media communities around Sarah Palin's Alaska show. You'll pick up how TLC uses:
- 4 different blogs to cater to 4 different conversations around culture, media political and behind the scenes topics
- A content strategy across these blogs to engage different audiences.
- 2 podcast shows to get feedback immediately after the show and also give fans an opportunity to share their own experiences.
Read more about Sarah Palin's Alaska show on TLC, Facebook, Twitter. And you can find the four blogs mentioned in the video on Sarah Palin's Alaska website.
How does this example of using social media inspire you? Are there any take-aways you can easily apply to your business? Please share your thoughts below.
Where Do You Actually Stand With AI?
Most marketers use AI, but they don't know what's holding them back from real results.
Our 3-minute quiz pinpoints the one gap keeping you stuck — and gives you the exact next step to fix it.
GET MY RESULTS
