Have you considered partnering with influencers?
Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging.
In this article you'll discover five ways to partner with influencers on Snapchat.
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Why Partner With Snapchat Influencers?
Snapchat influencers are self-made, modern-day digital celebrities who are creative, passionate, and entertaining. They were the early adopters of the platform and inherently understand how it works. They're skilled with the native tools and understand the importance of the channel's animated lenses and emojis.
Influencers know how to connect with their audience and their opinions are trusted. You'll find them across all industries including fashion, sports, beauty, health and wellness, home décor, food, and more. Make sure you do your research to find the right influencers for your brand's demographic.
Here are some ways you can partner with Snapchat influencers to promote your business.
#1: Share Access to Exclusive Events
You can partner with Snapchat influencers at all price points to provide access to different kinds of events. This in-the-moment storytelling allows you to show fans a different side to your business than images that are curated and photographed for print. Influencers bring their fan base into the experience, which ultimately leads to more brand awareness and sales.
At New York Fashion Week, many top fashion brands enlist Snapchat influencers to cover their collections.
Tommy Hilfiger uses Millennial models who are also social media influencers to showcase behind-the-scenes aspects of the brand's shows. Their Snapchat stories include models getting their makeup done, practicing their walks, and getting fitted for the runway.
#2: Drive Traffic to Your Website
DJ Khaled, the most well-known Snapchat influencer, has over 2 million followers who passionately follow his adventures and listen to his daily life lessons, or “keys.”
Not only does he inspire and motivate his audience, but he also monetized his user base by opening an ecommerce store and partnering with global brands like Ciroc and Apple Beats.
He incorporates sales tactics in Snapchat stories by intertwining his daily keys with the products he showcases. As Snapchat content is ephemeral, the best way to drive traffic to your website is ask influencers to use the text box to write out your website or company name. This is what DJ Khaled does when he's promoting something on Snapchat.
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Provide the text so the influencer can copy and paste it to his or her Notes app and add it to the snap. This way, you can include more content than what is allowed by the platform.
You may also want to direct the influencer to ask his or her followers to screenshot the snap so they have the information readily available.
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Since the influencer is telling a story, the call to action can be verbal. People are already captivated, so they'll follow the steps to purchase your products.
#3: Spread Awareness for a Cause
You can reach out to influencers to help with your philanthropic campaigns. They're usually receptive and their reach can have a strong impact. Since it's for a good cause, many influencers will support the campaign free of charge.
Influencers are often keen to work with non-profits because they want to help create change in the world. It also gives them an opportunity to add their own personal spin to the story.
There are a lot of Snapchat influencers who excel at telling stories through artistic talents. One of the most famous is Miologie. She brought awareness to Nigeria with her creative work for the #BringBackOurChildhood UNICEF campaign.
Her storytelling involved the character of Badamassi, a young boy who had taken refuge but missed the environment and the animals he grew up around. Her followers were intrigued and wanted to learn more on how to help.
#4: Inspire Passion
To drum up excitement for your destination or store, ask an influencer to do a day-in-the-life takeover and highlight their adventures in a creative and innovative way. This allows you to show your audience what's special about your destination from a different set of eyes than a traditional brand story.
As the very first Snapchat influencer, Shaun McBride's (Shonduras) sense of adventure and drawing expertise led to a captivated and extensive Snapchat audience. Many brands including Disney took notice. They hired him for a Snapchat takeover (where influencers take over the brand account for the day) to launch their Snapchat.
He created a Snapchat story that featured Disney's main attractions, while using his signature flair.
#5: Show Off Your Products
You can find influencers to show fans tips and tricks for using your products. This helps educate people on how your products might work for them. With Snapchat, the tips are shown in 10-second increments, but the quick content makes them intriguing.
Beauty influencers are known to provide excellent tips, tricks, and tools to educate their followers on how to be glam. Ingrid Nilson (also known as Miss Glamorazzi) is one of the most well-known Snapchat beauty influencers. She built her audience as a YouTube vlogger.
She uses Snapchat as an additional channel to showcase her beauty routines, hair tutorials, and favorite products. She has worked with brands like Covergirl, Dove, and TRESemmé to show her fan base how their products work.
The popularity of influencers on Snapchat illustrates the shift in how consumers digest content. Content is now more mobile-focused and structured around our fast-paced lifestyle. No longer are people taking traditional advertising at face value. They want to trust businesses and the influencers they hire.
These five examples show the variety of ways you can leverage influencers' popularity to create Snapchat stories that inspire your users.
What do you think? Do you use Snapchat for your business? Have you thought about partnering with influencers? Please let us know in the comments below.
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