• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • FindHelp
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • 5 Ways to Improve Your Snapchat Marketing

    by Kate Talbot / January 20, 2016

    social media how to Wondering how you can stand out on Snapchat?

    Want to know what’s working for others?

    Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform.

    In this article you’ll discover how to improve your marketing on Snapchat.

    improve snapchat marketing
    Discover ways to improve your marketing on Snapchat.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    #1: Provide Specialized Content

    Many brands use Snapchat because of its authenticity. You can use this attribute to strengthen your community ties by publishing content that shows a similar but different side to your brand.

    For example, you can make your fans feel like insiders by providing content that’s not available on your other social channels. This will excite users because they’ll feel they’re in the know and will develop an emotional connection to you and your content.

    dj khaled snapchat
    When you provide exclusive content that your fans won’t get on your other social channels, your Snapchat community will feel they’re on the inside.

    Music producer DJ Khaled has created one of the most engaging Snapchat communities with over 2 million followers, a quarter of which watch his snaps within the first 5 minutes. With his 24-hour Snapchat stories, he provides daily insights, otherwise known as “keys to success,” through inspirational advice and commentary on his life’s adventures.

    By providing exclusive content to your Snapchat community, you create a sense of trust and inclusivity.

    #2: Surprise Fans With Promotions and Perks

    Social media giveaways and contests are some of the best ways to build customer loyalty, and Snapchat users love them.

    Use snaps to offer insider access, promo codes or discounts with a Snapchat scavenger hunt. Build anticipation when you announce the giveaway or promotional offer on Snapchat prior to the launch date. 

    With their SnapWho campaign at the Coachella music festival, Heineken snapped clues hinting about special performances at the Heineken House. Fans were prompted to respond with snaps on which artists would be there. If correct, they received access and a sneak peek of when that concert would be happening.

    The campaign provided an exclusive element to concertgoers and reached fans who weren’t at the event but enjoyed the content nonetheless.

    For a more sales-driven angle, you can post a 10-second snap with a special Snapchat referral code or share a daily deal with your followers.

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW
    taco bell
    Provide a Snapchat referral code for your fans.

    When you reward your community for following your Snapchat stories, they’re likely to spread the word to their family and friends. You can track customer behavior and the effectiveness of the channel by seeing how many promo codes are used.

    How to Drive Users to Your Snapchat Account

    Before you embark on any sales offers, make sure to promote and drive users to your Snapchat account. Create a custom Facebook tab to promote your Snapchat account, or put your Snapchat name in your Twitter bio and use your QR code as your profile photo.

    For all of your social accounts, you can create images that drive users to your Snapchat account.

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY
    snapchat vj qr code
    Drive users to your Snapchat account from your other social channels.

    #3: Involve Fans in Your Story

    Social media should be a two-way conversation with your community. Engage your followers by asking for their participation. For example, ask them to send in a selfie featuring your product or create a video on why they love your product.

    For the Super Bowl, Mountain Dew launched a 100% fan-driven interactive Snapchat campaign called Kickstory for their new Kickstart breakfast drink. Fans voted on what would happen next in the story by taking screenshots to indicate the level of engagement.

    Everlane took a different tack and asked their followers to screenshot their snap or chat with them for more information on their new shoe collection.

    everlane
    Solicit content from your fans on Snapchat.

    To create more meaningful relationships, make sure you reply to your fans. You can do this within the chat feature or send back a photo thanking them. Going the extra mile on Snapchat will make users feel special and included in your community.

    #4: Include Branding Elements in Snaps

    Snapchat allows you to connect with your community and further enhance your brand’s voice and tone in a creative way. Your Snapchat story, which is a reflection of your brand, can promote your products or offer behind-the-scenes moments, employee activities or interviews with key stakeholders.

    When you do, make sure the snaps you share include your brand‘s logo or signature colors.

    lilly pulitzer snapchat
    Tell stories centered around your brand on Snapchat.

    Lilly Pulitzer, a brand known for its preppy lifestyle filled with pink and green hues, highlights these elements with Snapchat stories. The stories feature palm trees, the design studio, model shoots at the beach and in-store events. They even have their own branded geofilter for customers shopping in the store.

    Because stories only last 24 hours, consistency is key. You’ll want to set attainable targets for how often you create a brand-centric Snapchat story.

    #5: Team Up With Influencers

    Your community is filled with advocates and influencers, so tap into their power with Snapchat takeovers. With this tactic, you give select people access to your Snapchat account and let them create stories that enhance your brand’s personality.

    The personal feel from advocates and influencers makes your account seem less promotional and more authentic.

    redbull snapchat
    Allow influencers to take over your Snapchat account.

    Red Bull teamed up with Canadian snowboarder and X Games gold medalist Mark McMorris. He took fans through his day surfing in San Diego and driving up the mountains to snowboard at Big Bear.

    When influencers take over your account and tell their own personal stories, their popularity enhances your brand.

    Final Thoughts

    With over 7 billion stories viewed each day and 100 million global monthly active users, Snapchat has the highest growth rate of any social media and messaging app.

    The best part of using Snapchat is that your content isn’t buried within a timeline; it’s available for 24 hours to all of your followers right on their mobile screens.

    What do you think? Do you use any of these tactics to engage your community on Snapchat? What tips can you share? Please tell us in the comments below.

    add variety to your snapchat content
    Tips to improve your Snapchat marketing.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Snapchat, Snapchat Ads

    About the authorKate Talbot

    Kate is a growth marketing consultant. Previously, she ran social media at Virgin America and Kiva. She is the author of Oh Snap! You Can Use Snapchat for Business.
    Other posts by Kate Talbot »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility