Have you thought about using Snapchat geofilters?
When applied creatively, Snapchat geofilters can help you increase brand awareness, engage your community, and reach new audiences.
In this article, you'll discover five unique ways to use Snapchat geofilters for business.
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Snapchat's rise has been meteoric. Over 100 million users watch 10 billion video clips daily. The platform has transformed video storytelling, and its native tools have incredible social media marketing value. Now, you can create your own specific geofilters and use them to advertise to your audience.
Snapchat geofilters are the perfect way to harness your audience's attention, because they're already digesting your content. Geofilters make it easier for your audience to engage and promote your product or brand organically.
Here are some ways to use Snapchat geofilters for your business.
#1: Announce New Product Launches
When launching a new product, you want to encourage your community to find out more about it and ultimately make a purchase. By using a Snapchat geofilter, you're showing your audience that your products are important and worthy of branded filters. You're also adding a marketing element that connects the audience emotionally to the brand.
Everlane's Elevate Summer used branded geofilters for its summer collection. The company also partnered with magazine editors for Snapchat takeovers.
On the Everlane Snapchat account, the editors gave their opinions on collection favorites. With this approach, you can showcase the importance of a new product line and give real-time insights to your community on what products to check out.
When you want to catch the eye of your audience for new products, create a Snapchat geofilter.
#2: Share Company Culture
To promote company culture and your business offerings, you can create a Snapchat geofilter for your office. Employees could become your biggest digital advocates as they use the geofilter to share with their communities. You can encourage employees to share behind-the-scenes events at your company or interview colleagues about their favorite parts of their job.
This one-to-many sharing can impact your company in a positive way and your reach will be exponential. Sharing your company's strengths to a larger audience will encourage top talent to want to join the team.
For Partner Day, HubSpot created a special geofilter using their signature orange hue. Employees and partners used the geofilter to highlight the best moments of the day. To encourage sharing, design a geofilter as a digital name tag that will allow users to insert text about who they are and what they do.
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Empower your employees to engage on Snapchat with a branded geofilter. It will help boost company morale and audience reach.
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#3: Promote Charity Events
Using geofilters for live events creates an inclusive element that bonds the community. For charity events, they can help build awareness for a cause.
Creating Snapchat geofilters for events will add an element of surprise and delight for your guests and will allow people to share the event in real time. They can also increase visibility and messaging in a fun and effective way.
Imprint.City, a non-profit focusing on cultivating community through art, hosted a masquerade charity event to raise awareness. Because the attendees were already going to use social media at the event, organizers created a Snapchat filter to make the event more digitally accessible. Many community influencers used the filter, which helped spread the word about the organization and its cause.
You can also use the snaps taken by your guests for future marketing materials. Promote them on other social networks or in pamphlets for fundraising efforts.
#4: Support Your Presence at Trade Shows
Getting prospects to your booth at trade shows can be a struggle for many marketing professionals, especially those with small teams. Companies use every trick in the book to capture the attention of potential leads. If you create a Snapchat geofilter with your company name and the table number, you can reach people where they're already spending time at trade shows: on their phones.
In addition, you could use social media contests and have a Snapchat trade show scavenger hunt, where attendees have to capture specific snaps at the event. The attendees would have to send the photos via Snapchat or bring them to the booth for a chance to win a prize.
Promote your Snapchat geofilter on your other social channels like Twitter and Facebook to build awareness.
#5: Support Your Personal Brand
Create a personal branded Snapchat geofilter if you're attending a conference or an event where you want to connect with like-minded people. If you have a book to sell or a new album launch, you can reach a whole new audience.
You never know who will use the filter. Up-and-coming musician Lance created a Snapchat geofilter for a concert where potential fans of his music would be. It ended up that major stars Diplo and Skrillex took a selfie on Diplo's Snapchat account using Lance's geofilter. The filter, which cost only $15, reached millions of Snapchat followers. In doing so, it spread the word about his album.
Use a geofilter to promote your own personal brand at events. You already know that your target audience is there, so it's a perfect chance to get exposure.
Social media marketers want to engage, inform, and excite their audiences. By using Snapchat geofilters, a small investment can go far. These five examples show the variety of ways you can use Snapchat geofilters to expand your brand and inspire your community.
What do you think? Have you tried Snapchat geofilters? What was your experience like? Please let us know in the comments below!
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