• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🗓️ Social Media Marketing World
  • đź’ˇ Society
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    5 Ways to Partner With Influencers on Snapchat

    by Kate Talbot / March 15, 2016

    social media how toDo you want to increase your company's visibility on Snapchat?

    Have you considered partnering with influencers?

    Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging.

    In this article you'll discover five ways to partner with influencers on Snapchat.

    partner with influencers on snapchat
    Discover five ways to use Snapchat to partner with influencers.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    Why Partner With Snapchat Influencers?

    Snapchat influencers are self-made, modern-day digital celebrities who are creative, passionate, and entertaining. They were the early adopters of the platform and inherently understand how it works. They're skilled with the native tools and understand the importance of the channel's animated lenses and emojis.

    Influencers know how to connect with their audience and their opinions are trusted. You'll find them across all industries including fashion, sports, beauty, health and wellness, home décor, food, and more. Make sure you do your research to find the right influencers for your brand's demographic.

    Here are some ways you can partner with Snapchat influencers to promote your business.

    #1: Share Access to Exclusive Events

    You can partner with Snapchat influencers at all price points to provide access to different kinds of events. This in-the-moment storytelling allows you to show fans a different side to your business than images that are curated and photographed for print. Influencers bring their fan base into the experience, which ultimately leads to more brand awareness and sales.

    At New York Fashion Week, many top fashion brands enlist Snapchat influencers to cover their collections.

    gigi hadid snap
    Model and influencer Gigi Hadid gives fans a behind-the-scenes look at the Tommy Hilfiger show.

    Tommy Hilfiger uses Millennial models who are also social media influencers to showcase behind-the-scenes aspects of the brand's shows. Their Snapchat stories include models getting their makeup done, practicing their walks, and getting fitted for the runway.

    #2: Drive Traffic to Your Website

    DJ Khaled, the most well-known Snapchat influencer, has over 2 million followers who passionately follow his adventures and listen to his daily life lessons, or “keys.”

    dj khaled snap
    DJ Khaled shares brands and products with his followers.

    Not only does he inspire and motivate his audience, but he also monetized his user base by opening an ecommerce store and partnering with global brands like Ciroc and Apple Beats.

    dj khaled snap
    Caption DJ Khaled uses the text box to write out the website or business he's promoting.

    He incorporates sales tactics in Snapchat stories by intertwining his daily keys with the products he showcases. As Snapchat content is ephemeral, the best way to drive traffic to your website is ask influencers to use the text box to write out your website or company name. This is what DJ Khaled does when he's promoting something on Snapchat.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Provide the text so the influencer can copy and paste it to his or her Notes app and add it to the snap. This way, you can include more content than what is allowed by the platform.

    You may also want to direct the influencer to ask his or her followers to screenshot the snap so they have the information readily available.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS
    dj khaled snap
    Have the influencer ask followers to screenshot the snap.

    Since the influencer is telling a story, the call to action can be verbal. People are already captivated, so they'll follow the steps to purchase your products.

    #3: Spread Awareness for a Cause

    You can reach out to influencers to help with your philanthropic campaigns. They're usually receptive and their reach can have a strong impact. Since it's for a good cause, many influencers will support the campaign free of charge.

    Influencers are often keen to work with non-profits because they want to help create change in the world. It also gives them an opportunity to add their own personal spin to the story.

    There are a lot of Snapchat influencers who excel at telling stories through artistic talents. One of the most famous is Miologie. She brought awareness to Nigeria with her creative work for the #BringBackOurChildhood UNICEF campaign.

    miologie unicef snap
    Snapchat influencers can help bring awareness to philanthropic causes.

    Her storytelling involved the character of Badamassi, a young boy who had taken refuge but missed the environment and the animals he grew up around. Her followers were intrigued and wanted to learn more on how to help.

    #4: Inspire Passion

    To drum up excitement for your destination or store, ask an influencer to do a day-in-the-life takeover and highlight their adventures in a creative and innovative way. This allows you to show your audience what's special about your destination from a different set of eyes than a traditional brand story.

    As the very first Snapchat influencer, Shaun McBride's (Shonduras) sense of adventure and drawing expertise led to a captivated and extensive Snapchat audience. Many brands including Disney took notice. They hired him for a Snapchat takeover (where influencers take over the brand account for the day) to launch their Snapchat.

    shonduras disney snap
    Ask an influencer to do a day-in-the-life takeover of your Snapchat.

    He created a Snapchat story that featured Disney's main attractions, while using his signature flair.

    #5: Show Off Your Products

    You can find influencers to show fans tips and tricks for using your products. This helps educate people on how your products might work for them. With Snapchat, the tips are shown in 10-second increments, but the quick content makes them intriguing.

    Beauty influencers are known to provide excellent tips, tricks, and tools to educate their followers on how to be glam. Ingrid Nilson (also known as Miss Glamorazzi) is one of the most well-known Snapchat beauty influencers. She built her audience as a YouTube vlogger.

    ingrid nilson disney snap
    Beauty brands and Snapchat influencers are a perfect fit.

    She uses Snapchat as an additional channel to showcase her beauty routines, hair tutorials, and favorite products. She has worked with brands like Covergirl, Dove, and TRESemmé to show her fan base how their products work.

    Final Thoughts

    The popularity of influencers on Snapchat illustrates the shift in how consumers digest content. Content is now more mobile-focused and structured around our fast-paced lifestyle. No longer are people taking traditional advertising at face value. They want to trust businesses and the influencers they hire.

    These five examples show the variety of ways you can leverage influencers' popularity to create Snapchat stories that inspire your users.

    What do you think? Do you use Snapchat for your business? Have you thought about partnering with influencers? Please let us know in the comments below.

    partner with snapchat influencers
    Tips on five ways to partner with Influencers on Snapchat.

    Ready to Supercharge Your Social Marketing Strategy?

    Social Media Marketing World

    Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.

    Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!

    🔥 As a valued reader, you can save $830 on an All-Access ticket if you act now! Sale Ends Friday! 🔥

    GET THE DETAILS

    Tags: Influencer Marketing, Snapchat

    About the authorKate Talbot

    Kate is a growth marketing consultant. Previously, she ran social media at Virgin America and Kiva. She is the author of Oh Snap! You Can Use Snapchat for Business.
    Other posts by Kate Talbot »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility