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social media how toDo you manage several social media accounts?

Are you having trouble keeping them all active with fresh content?

Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied.

In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier.

publish curated content with sendible, feedly and zapier

Discover how to post curated content on multiple platforms with Sendible, Feedly and Zapier.

Why Sendible?

There are several reasons why I chose Sendible out of all of the other social media management tools available.

First, you’re able to create multiple queues to ensure that updates go out at the best times for your audience. That means you can add the content you want to curate to Sendible, and Sendible will post it to your accounts based on the queue you set up.

Second, it connects to a lot of different platforms.

  • Social Networks: Facebook (profiles, pages and your own groups), Twitter, Pinterest, LinkedIn (profiles and pages), Google+ (pages only, there’s a hack to get your profile updated too), Instagram (via email), Foursquare (page) and Plurk (a microblogging site popular in India).
  • Blogs: WordPress (.com and self-hosted), Blogger, Tumblr, TypePad, MovableType, Ning and Metaweblog.
  • Bookmarking Sites: Delicious, Diigo, Instapaper and Pocket.
  • Misc: Flickr, Scribd and SlideShare.

Each connected account counts as a service. Pricing for automation starts at $39 per month, based on the number of services.

Third, you can add RSS feeds to your account. Curate content within Sendible or set up auto posts from your feeds (each of these counts as another service). Auto posts can be set up to publish immediately, save as a draft or add to a queue.

Finally, it allows you to see analytics from your updates published through Sendible, monitor social mentions, get updates about activity from some of the top social networks in an inbox, engage with tweets (retweet, reply, favorite, etc.), invite team members, assign tasks and much more.

So effectively, Sendible is everything you want from a lot of other tools all rolled into one. I like it because of the sheer number of networks you can connect to beyond the standard Facebook, Twitter, LinkedIn and Google+.

Here’s a detailed guide to how to use Sendible to curate content across multiple channels.

#1: Connect Sendible to Your Social Media Accounts

To get started, sign up for a Sendible account. Then, choose the social media accounts, blogs, bookmarking and other networks you want to update from Sendible.

add account to sendible

After you sign up for Sendible, add your social media accounts, blogs and other platforms to your account.

Sendible will prompt you for the information and authorization it needs for each network.

authorize account access to sendible

Authorize Sendible to access each account.

If you want to add more than one specific type of account (like Twitter), log out of the first account and then log into the next account you want to add to Sendible. Then use the Add button for Twitter in Sendible to authorize it.

After you add the accounts you’d like to update using Sendible, create queues (schedules) for posting updates to them. To do this, go to the Engage menu, click on Queued in the left sidebar and then click the New Queue button.

create queues in sendible

Configure new queues for your updates.

Next, set up an RSS feed to auto post in Sendible. I have two set up in my own Sendible account: one is for posts I write and one is for my Feedly favorites. (This is the content I curate to all of my profiles. More on Feedly in Steps #2 and #3.)

To set up an RSS feed to auto post to your queue, first grab the RSS feed for your blog. If you have trouble finding it, I suggest using Google Chrome and the RSS Subscription Extension. This will help you find it using an icon in your address browser bar.

finding rss feeds

Add the RSS Subscription Extension to Google Chrome. Click the icon to find your RSS feed.

Copy the RSS feed URL and add it to Sendible. Go to Monitor, the Feeds menu and click the New Feed button.

add rss to sendible

Add a new RSS feed to Sendible through the Monitor section.

To set up the auto post, click on the feed in the right sidebar and then click the New Auto Post button.

add auto post sendible

Click the New Auto Post button to set up an auto post for a specific RSS feed.

From here, you need to configure the auto post. Choose the accounts where you want to send the new RSS feed items.

set up rss receipt in sendible

In RSS Auto Poster, select the accounts you want to receive the RSS feed items.

Next, choose the frequency you would like to check the RSS feed. Select Queued if you want to auto post new feed items to your queue. Also, select the queue you would like to use if you’ve set up more than one queue in Sendible.

add rss to sendible queue

Add the new RSS feed items to your Sendible queue. Make sure to check all settings.

Configure advanced options to customize the updates sent to your accounts. Be sure to select New Posts Only under the Advanced Options to ensure that Sendible doesnt post older updates to your accounts.

configure auto post feature

Configure advanced auto post options such as types of posts to share, whether Sendible should repeat posts (it shouldn’t), posting sequence and more.

Once you finish configuring your auto post, save it to make it active.

From here, you have a couple of options. Continue to add new RSS feeds to Sendible and set them up to auto post to your queue to curate content to all of your accounts. However, since Sendible counts each auto post as a service, you may want to follow the next two steps so that you only have one service (one RSS feed and one auto post) for the content you want to curate, instead of dozens.

Alternatively, you could add RSS feeds to Sendible and go into Sendible to add them to your queue each day. But the following steps make everything a little simpler in terms of overall workflow once they’re set up.

#2: Subscribe to Blogs Using Feedly

Create a Feedly account and purchase the Pro option ($65 per year) to use the integration in the next step. Then start subscribing to the blogs from which you want to curate content. Use the search box on Feedly to do this or grab RSS feeds from your favorite websites and add them using the Add Content button.

blog posts displayed in feedly

Add your favorite blogs from which to curate content on Feedly.

Again, you may want to use the RSS Subscription Extension (mentioned above) on Google Chrome to help you find RSS feeds for your favorite sites. A lot of blogs and publications don’t publicize their RSS feed links to get you to opt into their email list instead.

After you add your favorite blogs, mark at least three posts as favorites using the bookmark link next to the post titles.

favorite blog posts in feedly

Mark posts as favorites to save for later in Feedly.

You can also bookmark favorites in the Feedly mobile app.

save blog posts in feedly mobile app

You may also save articles in the iPhone Feedly app.

#3: Set Up Zapier to Curate Handpicked Content

Here comes the fun part.

Set up an account on Zapier and sign up for a free trial of the Basic plan ($20 per month). This service allows you to create custom tasks (known as zaps) between one or more services. You’ll want to create a task that sends any posts you save for later inside Feedly to a custom RSS feed, created by Zapier. You’ll then add that custom RSS feed to Sendible to auto post your curated content to your queue.

Note: If you don’t want to handpick the posts, just create a task that sends any new posts in Feedly to a custom RSS feed, created by Zapier. Then add that RSS feed to Sendible to auto post for your curated content. Depending on what sites you choose, there could be a lot of posts added to your queue, since some sites like to publish 10 or more posts per day.

The “save-for-later” way allows you to handpick your curated content, and it really only takes a little time per day: 15 minutes or less if you just go by headlines.

Inside Zapier, click on the Make a Zap link and configure your task.

To start, select Feedly as the trigger and RSS by Zapier as the action. Choose New Article Saved for Later to handpick your curated content, or choose New Article in Category to have any new RSS feed items from all of your subscriptions added to your custom RSS feed.

choose a trigger action in zapier

Choose a trigger and action to set up a task to add new articles saved for later in Feedly to a custom RSS feed.

Next, connect your Feedly account.

connect feedly to zapier

Connect your Feedly account and configure account options.

If you use the option to add any New Article in Category, you will choose the folder in Feedly with the RSS feeds from sites where you want to curate content. You may also want to use the custom filter option to include or exclude content with specific keywords in the title.

Next, configure the custom RSS feed itself, using fields from Feedly and the Insert Fields button. Add a keyword into the custom RSS feed URL, and use the button to copy it to your clipboard.

configuring custom rss feed

Configure the custom RSS feed. Use fields from Feedly and the Insert Fields button.

I only use the above fields that are required: Title, Source URL (the clean link to the post), Content (the Summary from Feedly) and the Pub Date near the end.

adding published date to custom rss feed

Insert the Published Date field when configuring fields on the custom RSS feed.

Next, test your task. If all goes well, you’ll see the following.

testing custom rss feed

Test your new custom RSS feed to see if everything is working correctly.

Click each Test Zap. If successful, you will get a Success message. Once everything tests well, name your task and save it.

Now, go back to Sendible to set up a new RSS feed with the custom RSS feed URL you copied from Zapier.

adding custom rss feed to sendible

Add the custom RSS feed from Zapier to Sendible.

Then, set up the auto post for that feed.

set up auto post for custom rss feed in sendible

Set up the auto post for your custom RSS feed from Zapier in Sendible.

Posting to Google+

Since you can’t schedule Sendible to post to Google+ profiles, the way around it is to create a task in Zapier that will email you when a link is posted to another one of the networks you set up.

For this task, I set Facebook Pages as the trigger and Gmail as the action.

set up a reminder to post task

As a reminder to post to Google+, set up a task to send an email when a new link is posted to your Facebook page.

To do this, connect your Facebook and Gmail accounts and select the Facebook page you want to use.

configure task options

Configure the Facebook and Gmail account options.

Then, tell it where to send the email.

configure task options

Add an email address, so it knows where to send the notification.

Next, configure the subject and body of the email.

configure task options

Configure the email to let you know when the new link is live.

When the link posts to Facebook, you’ll receive an email.

email notification for live posts

Receive an email when the post goes live on Facebook.

When you click the link in the email, it will set up a post to your Google+ profile with the link already inserted. It may look garbled in the preview.

preview google+ shares

Preview the share for Google+ before it goes live.

However, it’ll post correctly to your Google+ profile.

sharing a post to google+

Click Share to post on your Google+ profile.

The link from your email allows you to post to your Google+ profile on mobile, if you’re logged into your mobile browser. If you don’t like to check your email, modify the task above to text the same message to you instead of sending it via email. Just use SMS by Zapier as the action instead of Gmail, and you’ll receive a text.

receiving link by sms

Change the action to SMS by Zapier to receive a text with the link, instead of an email.

Click the link, and you’ll get the prompt to post the link to your Google+ profile.

previewing link by sms

Click the link and get a preview. Then share to Google+.

This method will remind you to update your Google+ profile and gives you a fast way to do it. You’ll be notified of any engagement you receive while browsing Gmail, Google or other Google products.

notifications for google+ actions

Get notifications of any new actions for curated content, and view engagement on Google+.

#4: Monitor Your Sendible Analytics

Once everything is set up and in motion, you’ll want to periodically monitor your Sendible analytics. Click on the Measure menu to find interesting insights, such as the best time to post based on the schedule in your queue.

sendible analytics

Review Sendible analytics to view the best time to post.

Review the most popular content you shared, based on the number of clicks each link received.

top links in sendible analytics

View the top links you’ve shared.

Also, click on any of the above pieces of content to see which social networks drove the most traffic to those links. Notice it even includes tracking the posts to my Google+ profile, even though those posts aren’t sent through Sendible.

links stats in sendible analytics

Click on any link to view its stats.

Go to the top of the Quick Reports screen, and use the drop-down to switch over to additional analytics reports.

report views in sendible analytics

Switch between reports in Sendible for each network. Also view Links and Monitoring reports.

The Links report, for example, will show you which social networks drive the most traffic to the content you share.

traffic stats by network in sendible analytics

View the social networks that drive the most traffic to the content you share through the links report.

Sendible analytics may help you determine which types of content resonate best with your audience and where you have the most engaged audiences.

In Conclusion

Curating content to your accounts is not meant to fully automate your social media marketing. It’s simply there to keep your accounts alive and give your audience fresh material, so they can engage with it. My engagement on Google+ and Pinterest (two accounts I otherwise neglected) has increased dramatically since I started curating content to them a few times per day.

Incorporate additional updates along with your curated content to further engage with your audiences. By the way, this is something you can also do using Sendible, if you prefer.

Remember, always reply to any comments you receive on your various social networks. It’s the direct engagement that will make this strategy truly pay off.

What do you think? Have you tried Sendible? What strategies do you use to curate content to multiple accounts? Please share your favorite tactics and tools in the comments!

how to publish curated content on multiple platforms with sendible, feedly and sendible

Tips for posting curated content to multiple social platforms with Sendible, Feedly and Zapier.

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  • MargaretMuir12

    Hey Kristi, interesting post! I’m familiar with Buffer and Hootsuite, but Sendible is a new one for me. I’m going to check it out. I’m also playing around with Zapier for the 1st time.

    I love the idea of automation, but I’m worried about how the posts will be formatted when shared on each site. For example, I like to include hashtags in every twitter post and sometimes I like to shorten up the text, so it leaves enough characters for a retweet. Is there a way to do that with Sendible? Or does it just pull the blog title and link for the posts on each social media site? Thanks!

  • I’ve done content curation on my site for 87 weeks in a row now.

    You don’t need to pay sites like Sendible $468 a year, that’s for sure.

    What you do need to do is get rid of laziness and excuses. Most often, that’s what will stop you. I mean, it’s hard to go around and collect useful content each week (daily is the way to stay on top of it). And then to go around and share it? Gosh, maybe it’s easier to give up, huh?

    Maybe paying a few hundred dollars a year to a service is worth it to you, however. Maybe you can’t do it on your own, maybe you do need help.

    After all, it could take a few minutes to go to all your social media accounts and share that curated post. Can you afford to lose that time from your day?

    I think so.

    Maybe you don’t need these tools (crutches). Maybe you have the power to do this all on your own without any big companies trying to profit off your work.

    I think you know you do.

  • Thanks Margaret! If you want to add hashtags in, you can follow this same strategy, but leave off the part about setting up the auto post. This will allow you to go into Sendible, review the items from the feed, click the share button next to the items you want to share, and customize the posts you share to specific networks from there to include hashtags. 🙂

  • Everyone has to find the system that works best for them. For some, it’s focusing on just a few networks and sharing select pieces of content per day. For others, it’s finding the right system to make things easier. There’s no right or wrong way, it’s just about finding what works for you. 🙂

  • Tony Dix

    Interesting article Kristi. I just started using Sendible a few weeks
    ago. It saves me a lot of time as I also run a very large window
    cleaning company 50-60 hours per week and I am involved in Social Media
    too. The reason there are companies like Buffer, Hootsuite, Sendible etc
    is to assist busy people and make life easier. Sure wish I had Greg
    Strandbergs time lol. Great post, thank you.

  • Dana

    Awesome post Kristi I’ll be sure to share it! I’ve been on the fence for a while now about
    Zapier, just because it seems so confusing. But after reading this I know it’s a tool I can no longer ignore. Keep-up the great work guys!

  • Ashley Brown

    Hi Kristi,
    I would love for social media examiner to run a webinar on how to do this! Interesting stuff.
    Ashley

  • Thanks Tony! 🙂

  • Zapier is great… I have over 50 things running with them now for a lot of different tasks. 🙂

  • That’s not a bad idea. Thanks Ashley! 🙂

  • Well, that is certainly an elaborate method of curating and publishing content best for social media experts, but I see why you use it. You’re manually choosing other’s content you like and letting your system automatically schedule it. Very sharp.

    I’m using a much less complicated, easier system. I like the control I get through using MavSocial to send unique images, videos and text to the major sites (Twitter, Facebook LinkedIn, Tumblr) because I can see how it will be formatted when I schedule it.

    MavSocial is way easier to learn to use than Buffer or Hootsuite and they also natively feed video to Facebook, YouTube & Twitter. Most only need the free version and it can pull in RSS feeds from your favorite blogs or have them find content you can curate using hashtags or keywords.

    I have been told they will be releasing Instagram scheduling later this
    month and adding Pinterest and the ability to automatically reschedule evergreen content repeatedly next year. In the meantime, I have my VA duplicate and reschedule my pillar content through MavSocial and also use TweetJukebox for Twitter.

    They have paid solutions that also support the major Chinese equivalents to Twitter & YouTube which I find interesting, but don’t personally use.

  • Thanks Gail! MavSocial definitely has a great platform and some unique features for image sharing.

    I’d be interested in the Instagram sharing option – right, most platforms (HootSuite, Sendible, etc.) that do it can’t really share to Instagram. They just email you a photo and reminder to share to using the Instagram app. The other challenge is since you can’t have a live URL unless you’re advertising, you usually have to do the “click the link in my bio” thing which would also need to be done manually.

  • People are becoming frustrated with this pushed-on-us idea that we need tools for everything. We don’t.

  • I actually find many people are excited to find out about tools that help them with specific issues. Not everyone, but the people not interested in tools just skip over posts about them.

  • Kristi,
    Thanks for the heads up on Sendible. It’s a bit pricy for my small business right now, but it’s on my “for the future” list. I’ve been learning buffer and using Zapier.

    Consistency is my achilles heel and these automation tools definitely have aided my efforts. Tools are a “one woman” business’s best friend IMO.

    I’ve recently completed a course with social media whiz Afton Negrea. The Social Proof Power Tools Boot Camp helped me focus on time management and weed through the mass amounts of apps and tools available. The trick for me is to find a balance of automated and organic posts.

    The recent announcement of IG beta testing (Android) of multiple accounts without logging in and out is huge! Now if they would actually open the API to truly auto post- earth shattering ?Some say never! We can all hope.

  • Wow, excellent info Kristi!!

  • Jason Hulott

    About time Sendible got some coverage on here. We have been using it for well over 12 months and we love it! You taught me a few things around RSS though Kristi, so thanks. I didn’t think about using it for that. Or the quick links reporting…

  • Paula

    Hi Kristi! Thank you for the insightful info! Do I have to be a payed customer of Sendible and Zapier to take advantage of these tricks??

  • I like to think of automated posts as a way to free up time for more organic posts and discussion. For starters, the automated posts usually get some comments so I can engage with people directly that way. Past that, I can just focus on finding conversations elsewhere to jump into. 🙂

  • Thanks Madalyn! 🙂

  • I just discovered Sendible a few months ago… couldn’t imagine life without it now. 🙂

  • Yes, you do have to be a paid customer of both. 🙂

  • Thanks for sharing these three tools. I wonder if they have trial version of this? Great tricks you got on Zapier though. What do you think the advantage they got from hootsuite? Been using it for months.

  • Kristi – thanks for taking the time to write this excellent article! We’ve already started directing our users here to learn more about how to curate content with Sendible! We’d love to participate in a joint webinar if you decide to do this.

  • You’re welcome Gavin! 🙂

  • Sendible does have a trial period if you want to give it a go. I like the fact that they post to so many networks without having to do extra apps or add-ons.

  • Facebook used to punish people who post from other tools in the newsfeed, but now that doesn’t seem to be the case. Every page seems to have the same organic reach no matter how they post. I tried posting direct to my page vs. through Sendible and see the same results.

  • Hey Kristi – thanks for the detailed post it’s a great piece of content.

    I currently use Buffer’s ‘Awesome’ Plan and find it really great. I was wondering what your thoughts were on how Sendible compares to Buffer? What added benefits does it have?

    My logic is to work out whether it is worth me spending the time to test out Sendible’s additional features (if any)?

    I was hoping you could shed some light on this for me. 🙂

    Thanks Kristi 🙂

    Daniel

  • Hi Daniel. We would be happy to save you the time of trialling the platform by giving you a quick demo of Sendible and you can see how it compares to Buffer. We’d actually love to hear your thoughts!

  • Hi Gavin, that sounds awesome! One of your team reached out to me on Twitter and are giving me a call today. 🙂

    Thanks,

    Daniel

  • Hi Daniel! I loved using Buffer. The reason I switched to Sendible is simply because it has the option to connect to a lot of different types of accounts beyond Facebook, Twitter, LinkedIn, G+, and Pinterest. And because of the RSS Auto Poster + queue. 🙂

  • Awesome – thanks for the response Kristi 🙂

    Daniel

  • JayaLove

    Hi Daniel, I’ve just started using Sendible. They have a “smart queue” feature that is like having multiple “buffers” with different topics or times. great for pillar posts that have weekly repeating topics. So they do what buffer does and better in some ways. Plus all the other features. One thing they don’t have though is the “add to buffer” FB button function. I loved that I could be cruising FB, find something interesting and click “add to buffer” right there. With Sendible, you have to click on the content in FB, be redirected to the site with the content, and use the chrome extension to add it to sendible. This is fine for content that is hosted on another site, but not good if you want to share someone’s FB post but put it in a buffer-like queue.

  • Wow thanks for the detailed reply 🙂

    I had a Sendible representative walk me through the tool but they didn’t know any feature which compares to buffer’s schedule.

    They said you have to choose an individual time for each scheduled post rather then simply adding the content to a pre laid out schedule.

    Is this ‘smart queue’ comparable to buffer’s schedule?

    The only real feature I found over and above what buffer had to offer was the fact you could save content into the tool which makes sending out re-purposed content more efficient.

    With buffer’s awesome plan only $10/month and Sendible’s pricing packages starting at £39 ($58) I really couldn’t see how they could justify almost 6 times the monthly cost for a basic plan.

    I am 100% willing to fork out extra money for Social Media tools which provide real added value and can save time and effort but I just couldn’t see that added value over and above what buffer offers with their ‘Awesome Plan ($10/month).

    What is the added value you see in Sendible over and above what buffer offers? How do you justify the added cost? I’d love to hear your thoughts 🙂

    Thanks,

    Daniel

  • MissJena

    It depends on your business and how much you are putting out there. It does take time to create a post and companies like Sendible and MeetEdgar can not just schedule a post, but keep posting that content on a predetermined schedule – like when I am not awake but my customers are. Do you need avery tool out there? NO! But each tool is great for someone. Saving 30 minutes a day with 260 work days is 130 hours saved for something that is making you direct money in your business.

  • You should check out the new multistep feature on Zapier, I think you could use it to make this a bit simpler.

  • Social Now

    Great post with a lot of information. Looks like a nice tool, but not really cheap (already as the basic version). Unfortunately only for people who already have a bit of a budget available to spend on tools. Considering that you need more than one tool for your Social Media presence, this one eats up a big chunk of small businesses budget. But anyway, great info and something to keep in mind for a later stage…