• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    4 Ways to Use SlideShare for Lead Generation

    by Peg Fitzpatrick / February 23, 2015

    Are you using SlideShare as a social media marketing option?

    social media how toAre you using SlideShare presentations to market your business?

    Have you considered SlideShare as a conversion tool?

    SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

    In this article you'll discover four simple ways to use SlideShare to improve your marketing and lead generation.

    use slideshare for lead generation
    Discover how to use SlideShare for lead generation.

    Listen to this article:

    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    Why SlideShare?

    LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse.

    Sign up for SlideShare Pro at no cost. Beyond just uploading static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos.

    You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they'll have access to your exclusive content.

    slideshare analytics
    SlideShare analytics offer insights into what's working and what's not, so you can adjust your marketing appropriately.

    An important feature of any platform you work with is analytics—the dread and delight of all social media marketers. With SlideShare's analytics, you can find out which presentations are most popular and enhance those with additional conversion options.

    #1: Collect Emails From Viewers

    LeadShare is SlideShare’s way of allowing you to collect the emails of people who download your presentations. You can simply insert lead capture forms within presentations, documents and video.

    For example, you can set your contact form to show while a user is looking at your slides. The contact form will show up after the tenth slide, at the end of the deck or via a permanent display button on the slide player.

    leadshare form
    LeadShare makes it easy to collect emails from viewers.

    And the best part? If you embed your SlideShare deck on your website or other social networks, the contact form remains intact.

    Another option is to set your form to show when a user downloads your original presentation or PDF file.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Regardless of which method you use, you can see your lead captures in the LeadShare section of your Pro Dashboard. As an added bonus, the information is also emailed to you.

    To capture the most leads, upload content to SlideShare on a regular basis and make sure your lead form shows on your download.

    #2: Include Links in Slides

    If you want to move people to your website, lead magnet or contact form, embedded links are key. SlideShare lets you include live links starting on your fourth slide and going all the way through to the end of your presentation.

    You can add links to your presentation within PowerPoint or Keynote before you upload your slides.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW
    link in a slideshare slide from uberflip
    Including a link in a slide extends your interaction with your audience.

    The last page of Uberflip's clever presentation The Content Marketing Funnel of Love has a Subscribe to Our Hub button at the end. When users click it, they are whisked away to the Uberflip splash page.

    subscription form in a slideshare slide from uberflip
    Keep your subscription forms short for maximum engagement.

    As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form short and sweet—users don't have to jump through a lot of hoops.

    By keeping your form questions or requests to a minimum, you're more likely to get a response.

    #3: Add Visual Calls to Action

    Your calls to action are what move users to complete your targeted task. You can't be subtle and expect to get clicks. Be loud and clear—use graphics such as arrows and buttons combined with text to ask for the click-through.

    Jesse Desjardin's popular SlideShare Why You Suck at PowerPoint has three different asks on the final slide. He asks viewers to share the presentation, download the presentation and tweet it out. If he's wanting to get the word out, it's working—this SlideShare presentation has almost two million views!

    call to action callout in a slideshare slide
    Bring attention to your calls to action by using visual graphics and call-outs.

    If you didn't use clear calls to action in your previously uploaded presentations, don't sweat it. SlideShare is the only platform that allows you to update your posts without losing the social sharing counts and views.

    It's worth taking the time to go back and update your old presentations with visual calls to action and links.

    #4: Create an Enticing Description

    The description you use for your SlideShare presentation is just as important as your slides, links, calls to action and contact forms.

    What you write here not only helps users, but also it’s important for SEO. Ann Smarty says, “The text you include here is what the search engines see. What you say and how you say it can improve your SlideShare natural rankings dramatically.”

    Within the description, you can include links to your company website, blog or email sign-up form. But don't feel like you have to limit yourself to the usual links—point people where you want them to go. For example, I linked my Pinterest SlideShare to both a pin and my website.

    link in a slideshare description
    Provide links in your SlideShare description to lead viewers to further information.

    Many companies are ignoring the opportunity to enhance their descriptions for SEO and other important factors. Don't make the same mistake!

    Over to You

    Think ABC: Always Be Converting. While the usual suspects—your website, Facebook, etc.—are important, don't discount SlideShare. It offers an often-overlooked lead gathering opportunity.

    You can present your valuable content in an interesting way to a new audience, watch how it performs and tempt your new audience to connect with you.

    Maximizing your content's effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too.

    What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: LinkedIn, LinkedIn Tools

    About the authorPeg Fitzpatrick

    Peg Fitzpatrick is a social media strategist and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Peg is passionate about social media and inspiring others to be their best.
    Other posts by Peg Fitzpatrick »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS