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social media how toDo you want to drive more traffic to your blog?

Looking for ways to use social media to promote it?

Understanding how to best share your blog posts on many social networks will maximize your visibility and reach.

In this article you’ll discover how to promote your blog articles on Facebook, Twitter, LinkedIn, Instagram and Pinterest.

drive blog traffic

Discover a game plan for driving traffic to your blog from top social networks.

Listen to this article:

#1: Spread the Word on Facebook

There are multiple ways to share your blog articles on your Facebook personal and business pages.

Update Your Status With a Link

When you first post about your blog on social media, the easiest thing to do is to share a link. But rather than simply restate the title in the update, lead into it with a question, a statistic or a bit of interesting information to tease what’s in the article so people will want to read it.

facebook image upload options

Quirky Momma provides a brief preview of what readers will discover when they click the links to their blog articles.

Create and Share Photos

Image posts stand out on social channels. Facebook allows you to share one or multiple photos with a status update to your business page. (You can only share a photo or a photo album on your personal page.)

Start with an engaging photo that’s representative of your article, with or without the posts title. If there are multiple photos in your article or if it’s a how-to or tour of your products, upload the photos as an album, or even better, a photo carousel.

facebook image upload options

Upload one or several images to Facebook when you share your post update.

For clarity, it’s better to upload larger photos rather than smaller ones, especially given how many people view social media via mobile. Facebook will resize the photos to fit. Here’s a comprehensive list of social media image sizes.

Remember to include the article link and a headline when you post photo updates.

Upload a Video

If you have a video embedded in your blog post, upload a snippet as native Facebook video to promote the post. The more active and engaging the video clip, the more attention it will draw in the news feed.

Include an update and the article title, as well as the Watch More call to action. Then add your article link, which will show up at the end of the video.

facebook video upload

If there’s a video embedded in your post, upload a clip to Facebook along with a link to the article.

If you’re feeling adventurous and you don’t have a clip to share, create a short video telling people what they’ll find when they read your article.

Write a Note

Facebook notes stand out in the news feed and will draw attention to your article. Notes recently got a makeover, and now look similar to blog posts. But rather than repost your article in its entirety, upload an image and write an intro to the article.

facebook notes examples

This note serves as an intro to a blog post on the same topic.

Then add a clickable link to the end of your note calling readers to read more.

#2: Tell Your Followers on Twitter

Adding media to your tweets helps you stand out on Twitter.

Tweet a Link

As with a Facebook status update, it’s easy to share a link to your article on Twitter.

The tweet doesn’t need to be the title, but it can be, since links don’t populate unless the user clicks View Summary. Be sure to add appropriate hashtags and @mention the guest author if appropriate.

tweet with an link only

A tweeted link doesn’t populate automatically, so tweet the title or something about the article.

Again, get creative with your tweets so people will want to read more.

Share an Image

Upload an image when you tweet your article. The image can have the title in a text overlay, be representative of the content or both.

tweet with image

Upload a photo and then tweet a catchy headline and a link to your article.

Remember to add the link to the article at the end of your tweet. A link takes up 23 of your 140 characters, and an image takes up 24 characters.

Upload a Video (or GIF) to Your Tweet

Upload a short video or GIF to call attention to your article in the Twitter feed.

The maximum length of a Twitter video is 30 seconds so if your video is a little longer than that, you can shorten it after you upload it to Twitter. Remember to add the link to the article at the end of your video or GIF tweet.

#3: Let Your LinkedIn Networks Know

There are three ways to share articles on LinkedIn: with an update, a photo or a LinkedIn Publisher post.

Update Your Status With a Link

Include your article’s link in your status update. It’s good to remember that when you share a link to a video, people can click to play it in their news feed.

linkedin update with a link

Share an update with a link to your article on LinkedIn.

Choose to share your update publicly so people searching your keywords may discover it.

Upload an Image

When you include an image in a LinkedIn update, it takes up more space in the news feed than a regular link post. This means you get more visibility, literally. It’s a good reason to upload an image to go with your LinkedIn update and then include a link to your article.

linkedin image update

Post an image from your article as part of your LinkedIn update.

Post the Blog Article to LinkedIn Publisher

Take all or part of your article and post it on LinkedIn Publisher. Upload a header image and add your title. Then copy and paste the original article.

You can also write an intro to or a variation of the original. Be sure to reference and link to the original article. Add three keywords at the bottom so it gets categorized for LinkedIn Pulse.

linkedin publisher post

Post on LinkedIn Publisher and refer people to the original article.

Remember, it’s best to wait two weeks after the original blog post date so Google doesn’t think it’s duplicate content.

#4: Inform Your Instagram Followers

Since Instagram allows only one link, you have two choices for promoting your blog posts. You can change your profile link every time you share a new article or simply link to your blog home page. Share an image, branded with your article title, to your Instagram profile. Then, add a call to action toclick the link in my bio to read the article” in the caption.

instagram image post

Backroads & Binkies posts a branded image to announce new posts and asks followers to click the link in their bio to read the article.

You can also include the actual article link in your post (which will come up as the first comment), and suggest people copy and paste the link to read the article. Be sure to add appropriate hashtags to grab the attention of people who are interested in the topic.

Upload a Video

Instagram allows you to upload 3- to 15-second videos to their platform. Have fun with it!

Tease your article with a short video and refer your audience to your bio to find the link to it.

#5: Point It Out on Pinterest

When you promote your blog posts on Pinterest, get creative with images. Pin one or multiple images from each article to a Pinterest board. Then add the link to your article in any and all related pins.

Tall, skinny pins show up best, making them perfect for infographics and step-by-step how-tos, in addition to branded article images.

blog post pins

Upload a branded image with your article title to Pinterest. Add a description and link to the pin.

While you can categorize your article pins on multiple boards, you may want to create a board specifically for your articles. When you have all of your posts in one central place, people who love your content will know where to find more.

In Closing

Blogging is an excellent way to display your thought leadership and position yourself as an expert in your industry. It’s just as important to make sure your blog posts reach your target audience. That’s where sharing them on social media comes into play.

What do you think? How do you share your blog posts on social media? What social networks work best for your content? Please share your thoughts and recommendations in the comments.

how to drive traffic to your blog from top social networks

Tips for driving traffic to your blog from top social networks.

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  • Billy Delaney

    This is a helpful article. I saved it and plan on testing out every tip. Not once but over a period of time. I’ve a newish site and intend to promote it. I have been looking for something like this. Let’s see what happens in a few months. I will report back here in March. O.K!

  • “Create and share photos” on Facebook.

    Is it beginner week here, or are we just cleaning out the folder before 2015 ends? My goodness this stuff is basic.

  • Hi Greg, Thanks for reading today. In answer to your question, yes, this is a post designed to assist beginners in getting started with their social media marketing. My hope is that this will serve as a nice, comprehensive post new marketers and business owners can use as a resource for sharing their blog posts.

  • Thanks, Billy. So glad you found this post helpful. Yes, please let us know how thing go for you. Best of luck with your newish site!

  • This is great. I am rebranding my website. As soon as it is finished and I write my first new blog post, I will use this post as a blue print. You always know what will work.

    Thanks,

    Janis

  • I am not a beginner. However it never hurts to review good content. I really think your post is insulting.

  • Thanks for reading, Janis. Appreciate it.

  • I was responding to Greg. I really liked your post.

  • Thanks so much, Janis!

  • Fantastic. So happy to hear that, Janis. Let me know how it goes. Happy blogging!

  • There’s always one.

  • It is a problem when people try to express their superiority by writing down to others. It is difficult is to develop content like this. I for one am grateful to have someone else come up with something that I can use. It saves so much time.

  • Deborah Emin

    Thanks for this. I am working on a workbook to add to my company’s website so new authors will know all that they need to know to promote their books from the crowd funding beginning into the first year. Reading these articles helps me so much and therefore, thanks.

  • You are welcome, Deborah! Glad it’s so helpful. Thanks for reading!

  • What a mean thing to say…

  • Mean, accurate, or just what you don’t want to hear? We look up to sites like this for guidance, Guy. When they fail to give it to us, how should we feel?

  • You should feel that just because it wasn’t perfect for you, it doesn’t mean it’s not helpful to others, and there’s no reason to act uncivilized.

    Are you paying to read these posts? Are you getting ripped off?

  • Yeah, maybe you’re right. Perhaps I got carried away. I mean, I come here each day expecting the secret to the universe. Since it’s one of the top sites, I don’t feel wrong in expecting that.

    I guess I was just let down yesterday is all. Instead of getting the content that I need to get ahead, I got stuff that didn’t apply to me.

    I mentioned that, in an honest and direct way. Now I have an influencer getting on my case about it. Clearly, I was wrong. I’ve paid the price. Everyone knows I’m a troll.

    I might as well just give up now, go back to my dark corner, perhaps get a real job. I’ve overstepped my bounds and I’m glad you came along and put me in my place.

    No, I’m not paying to read these posts. i guess I’m not getting ripped off. Again, I’ve realized that it’s not my place to question, just to follow.

    Thanks for your insight.

  • We can simply agree to disagree! I’m not an “influencer.” I’m simply a person who was surprised at your reaction to someone else’s post. All is good.

  • Great article! I haven’t done much with Facebook notes before so I will definitely have to look into that more.
    And if I may add another suggestion for driving traffic to blog posts, your email signature is a great place to add a link to your newest blog post, bringing it to the attention of your email recipients. With a special email signature tool this can even be done automatically by adding your RSS feed. I imagine that most signature tools have this option, though I use WiseStamp (since I work with them) and I know that they do.
    Thanks for the great tips!

  • Pedro

    Great article. It covers the basics, so it can be a good reference to come back to in the future.

    I also recently found a great service that eases a lot the task of promoting blog posts, so far it is working really well for me: https://boost.re

  • Can you tell me the source of waiting 2 weeks to publish syndicated content so you’re not penalized for duplicate?

  • Chase Reiner

    wow this article was really helpful to my business, thank you.

  • Chase Reiner

    This article was really helpful to my business, thank you. Do you think that in the future linkedin articles being reposted from blogs will have a negative effect on SEO?

  • So glad you liked the post, Simcha, and thanks for the suggestion! Agreed. The email signature is a wonderful place to share additional information (website, product and social connection links) Why not put something like “Read my latest blog post on ______” with the link embedded. Or use a tool that does that for you. The only thing I am wary of is putting too many items below your signature. You do not want to seem overly promotion and overwhelm your email recipients.

    Good luck with Facebook notes. Let us know how these tips work for you.

  • Thanks, Pedro. Yes, sometimes it helps to use a service or automate to get your posts out there. Whatever it takes, whatever works for you and whatever gets the best results are great rules of thumb! Just experiment to find your best promo mix.

  • This article links to our post on using LinkedIn Publisher to republish, repurpose and reinvent your content: “You should wait at least two weeks after the post publishes before you republish it to LinkedIn. That gives the bots from search engines enough time to index and understand which post is the original, and rank it higher than republished content,” writes Nathan Ellering of CoSchedule. Check out the article here: http://www.socialmediaexaminer.com/republish-repurpose-and-reinvent-your-content-using-linkedin-publisher/.

  • Thanks, Chase. Glad it was helpful. You know how it is with social media and tech: anything can change at any given time. It’s possible. However, given how much Google and LinkedIn “like” each other (LinkedIn Publisher/Pulse posts frequently show up in search results), it could remain this way for a while. The only way to truly avoid any duplicate-content conflict is to give it a new headline and rewrite the post entirely. But, then again, that is reinventing, not republishing. Good luck with your blog post promo.

  • What about promoting old blog posts? Do you have an opinion about whether it is useful to repost old blog posts on social media or do people get irritated when they see it is a 6 month old post?

  • Thanks for this article. Although it might seem basic, it is funny how many times we forget to do the simple sharing steps. I have one question: Doesn’t Google penalize you if you copy-paste your article as is in Linkedin?

  • Debra many thanks for sharing these social media tips. As an ancient Aussie marketing blogger I have never been able to really get all that much traffic coming back to my blog posts from social media and after reading this article now I know why. I need to be far more creative and engaging when sharing my blog posts on social media. Just goes to show you that you’re never too old to learn something. Despite using these social media platforms on a regular basis I didn’t even know some of the basics like the fact that an image on Twitter takes up 24 of the available characters. Thanks again Debra

  • Love the tips on how to effectively post your articles with teasers.

  • Lisa Rothstein

    I liked this article… however I’m a little put off by the VO in the audio version. I think a “real” person would deliver it better, be easier to follow and feel more current for 2016 than this professional. She sounds like she’s doing a commercial. Although … maybe I’m just oversensitive to this because of my many years in the ad business casting people like this 🙂

  • LisaDJenkins

    Hi Lisa,
    I’m glad to hear you like the article and appreciate your comment regarding the audio. Most people seem quite happy with our audio, but the beauty of the human ear is that we all hear different things in different voices. Thanks for the comment.

  • Carolyn Howard-Johnson

    This is a must-read for bloggers! Yep, I shall network it–socially! (-;