social media how toAre you using the Facebook conversion pixel?

Wondering how to transition from your old conversion pixel to the new pixel?

Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.

In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.

What Does the New Pixel Change?

Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on multiple websites and then track those sites separately, but you always use the same code.

facebook conversion pixel changes

Discover what marketers need to know about the changes to the Facebook conversion pixel.

Previously you could share website conversion pixels with other Facebook Ads accounts so that multiple people could track those conversions with an ad. You can still share a pixel but only through the Business Manager.

You’re able to add a maximum of 20 custom conversions to your account, but you cannot delete them (as of this writing). So choose which custom conversions you want to track carefully (more on this later).

You can place the standard event codes on an unlimited number of web pages, so if you have lots of different conversions to track, you may want to focus on using the standard event codes (again, more on this later).

The old conversion tracking pixels will continue to work until mid-2016 if you have some installed on your site. But it’s a good idea to move everything to the new pixel and delete the old code since the new pixel code loads three times faster, according to Facebook.

#1: Install the New Pixel

The first thing you need to do is to install the new pixel on your website. This is the easy part if you’ve used the Facebook pixel in the past. First, navigate to the Ads Manager and then follow these steps:

Click Tools and select Pixels from the drop-down menu.

facebook pixel area

Navigate to the new Facebook Pixel area.

On the Facebook Pixel page, click Actions and select View Pixel Code from the dropdown menu.

facebook pixel dropdown menu

Select View Pixel Code.

In the pop-up box that appears, copy the pixel code that is in the top box. At the moment, don’t worry about the conversion tracking event codes.

facebook pixel code

Copy the pixel code in the top box.

Next, go to your website and paste the code in between the main head tags. Some WordPress sites have themes that make this easier (a Header Script area), or you may have to go to the header.php file and edit that. It’s typically under Appearance > Themes > Editor > Header.php. Get a webmaster to help you if you don’t know where to find this.

You’ll know that your code is working if you start to see some traffic recorded in the Total Traffic area after you’ve visited the site where the pixel is installed.

facebook pixel code traffic

View your total traffic.

If you aren’t showing any traffic, use the Facebook Pixel Helper Chrome extension to troubleshoot the problem.

#2: Choose a Conversion Tracking Method

The next thing you need to do is to set up the way you’ll track conversions. By conversions, I mean specific events that happen on your website, such as someone opting into your newsletter or giveaway, purchasing something from your website or registering for an event or webinar.

You’ll be tracking these things from specific Facebook ads only. The pixel doesn’t track from individual Facebook posts. But the benefit is that you’ll know exactly which ad is converting the best for you.

To be able to track conversions you need to have two things in place:

  • Install your Facebook pixel on your website (done in Step 1).
  • Have a thankyou page on your website where someone lands after the event.

So, for example, if you have people signing up for a webinar with a webinar service like Go to Webinar, you need to redirect them to a page on your website when they’re finished signing up, where the pixel is installed. That way Facebook knows the action has been completed, and it can attribute that registration to that exact ad.

registration thank you page

Place your pixel on a thank-you page.

You can’t track Facebook ad conversions on other people’s websites (such as Amazon) because those sites are not under your control and you can’t put the pixel on their site.

With the new Facebook pixel, you have two ways you can track conversions: standard events and custom conversions.

The standard event method involves adding an extra bit of code to the base code. You add the standard event code only on the pages where youre tracking a specific event (a thank-you page, for example).

You use a URL rule for the custom conversion method; it doesn’t require any extra code added to thank-you pages. But you’re limited to creating 20 custom conversions. This method is ideal if you don’t have many events to track and don’t want the extra hassle of adding the standard event code to your website.

You’ll need to implement one of these two methods to track conversions.

Standard Event Method

This method is simple to implement if you have easy access to the website. You can also add as many standard events to pages on your site for tracking as you want (unlike the custom conversion method).

On the pages that you want to track and optimize your ads, add a line of code to the base code of the Facebook pixel youve already installed, right after the Page View standard event thats currently in the code. Notice how it will be tracking page views on every page of your site already, due to the fact that your pixel is on every page.

facebook pixel code standard event code

Add standard event codes within the base code. Image credit: Facebook Help.

Note that the text in blue (1234567890) will be replaced with your own pixel number when you follow the process in Step 1. To be clear, the standard event code is not in brackets; the image is highlighting where the standard event code goes.

Here’s a list of the nine standard event codes that Facebook has:

facebook pixel code standard event codes

Facebook’s standard event codes.

Once you’ve installed the extra bit of code to your pixel on that page, you’re done with this step. Note that you can use a combination of standard events and custom conversions in the way you do your tracking.

If you’ve installed the old conversion tracking pixels on these same thank-you pages, it’s a good idea to remove those pixels unless you’re still using them. Too much code will slow down your site.

Custom Conversion Method

The other way to track Facebook conversions from an ad is to use a custom conversion rule. Custom conversions allow you to track and optimize for conversions without adding any extra code to your site.

To create a custom conversion, follow these steps from your Ads Manager:

Click Tools and select Custom Conversions from the drop-down menu.

facebook custom conversions

Navigate to Custom Conversions.

Click the Create Custom Conversion button.

In the pop-up box that appears, add the rule you want to track. If you’re matching a particular page exactly, enter that web address and select the URL Equals option. (Make sure you include the www or http:// as needed). If you want to track across several types of pages, you could select URL Contains and /thankyou.php as an example if you have several thank-you pages that have that phrase in them.

facebook custom conversions url rule

Create a URL rule.

Now select a category for your custom conversion and click Next.

facebook custom conversions category

Choose a category.

Give your custom conversion a name and description (optional). Make the name descriptive so you know exactly what the conversion represents.

Next, add a conversion value if applicable (optional).

Finally, click Create to finish the process.

facebook custom conversion url traffic

See the traffic to the URLs specified in the custom conversions.

Now you can use the custom conversion in ads, and you’ll also see the traffic to the pages specified in those custom URL rules on your Custom Conversions page.

#3: Create a Website Conversion Ad

Now that you have your conversion method defined and your pixel installed, you’re ready to track your conversions!

Click the Create Ad button in the upper-right corner on the Ads Manager to get started. Then follow these steps:

Choose the Increase Conversions on Your Website option.

facebook campaign objectives

Choose your campaign objective.

Then enter the URL of the website address where you’ll send the ad traffic.

Next, you’re prompted to choose the conversion. What’s confusing is that all of the different conversion tracking types are listed together. But they don’t appear until after you’ve set them up.

In this example you can see all three types of conversions listed: the custom conversion, tracking using standard events and the previous conversion tracking pixel.

facebook conversion method

Select the method that you’ll be optimizing your conversions around.

From here, you set up your ad exactly the same way youve done in the past: Select your targeting in your ad set and set up the creative part of your ad (image and text) at the ad level.

Once you’re done configuring your ad set and ad the way you want them, click Place Order to start running your ad.

facebook ad conversion optimization selection

Optimize for website conversions or set your bidding method.

One thing to note is that your ad will automatically be set up to optimize for website conversions at the ad set level. You can always change that bidding method, but your conversions will still be tracked.

#4: View the Conversions and Cost per Conversion in Facebook Ad Reports

After your ad has been approved and started running, the last step is to view the reports so that you know when your ads are registering a conversion and how much each conversion is costing you.

Facebook sometimes gets the columns right in the Ads Manager area according to what you’re advertising, but the best way to make sure you’re looking at the right stats is to customize your columns. Go to the Columns area and select Customize Columns from the dropdown menu.

customize facebook ad report columns

Customize columns in your ad reports.

Now you’ll see a popup box with all of the different stats you can select. Choose the stats you want to see, and then, most importantly, scroll down to the Websites section in the center column (or select Websites in the left column to jump there).

customize facebook ad report columns

Scroll down to the Websites section and add the correct data.

You can see that the different options you can select are from the three types of conversions available: Standard Events, Custom Conversions and Old Conversion Tracking Pixels. Select the ones that you want to have in your report.

Also, make sure you scroll down to the Websites: Cost Per Action section below that, and select the same pixels you chose so youll see how much each conversion costs you from each ad. Now you’ll be able to make the right choices about which ad is converting at the best price for you.

When you’re done selecting your columns, click Apply in the lowerright corner, and your report will appear with the correct columns.

saving a customized facebook ad report

Save your custom configuration for the future.

For easier viewing in the future, save your report by clicking Save next to the custom configuration you just created. You can make it the default view after you save it.

Final Thoughts

So there you have it! Once you’ve gone through this process once, you should be able to skip right to Step 3 and only do Step 3 for any new ads (unless you have a new conversion that hasn’t been created before).

The audiences and tracking start after you install the pixel code. So install the code as soon as possible if you want to target people who have visited your website.

When you track conversions from your Facebook ads, you’ll see a much clearer benefit to using ads for leads and sales. You can also improve your ad strategy to decrease your cost per conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you.

What do you think? Have you tried the new Facebook pixel yet? What is your experience with using Facebook ads to drive conversions? Share your thoughts in the comments below!

changes to facebook conversion pixel

What marketers need do know about the latest Facebook conversion pixel changes.

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  • Thank You For Sharing !! nice post

  • Interesting idea. I personally feel that it will do nothing for you, however. Oh, you might think it’s helping you, or even causing a few sales. Really, though, Facebook just takes your money.

    I haven’t been impressed with Facebook ads, probably because I’m an individual and not a company or firm. My reach is therefore much smaller, as my budget is small and therefore I can’t compete effectively for that audience. I feel many Facebook marketers run into this problem.

  • You are welcome!

  • I have seen some very good results even with small budgets but it depends on the niche. The good thing with the pixel is that you can track your sales from Facebook ads specifically. I think most people just put up an ad an hope that it works but with testing and measurement then you can know for sure what’s working for you. Thanks for sharing your experience!

  • Thank you for posting such a detailed article. Have you ever experienced a conflict with Google Analytics? We installed the pixel on the page that the campaign is centered around. Then our GA results became inaccurate; removed the pixel and shortly after – the results are normal again. Coincidence?

  • Dale Brose

    Another great post from SME. Always value how you guys keep us up to day. So, new pixels. My mind initially reminded me that I was grateful to be using GTM which would make changing out pixel codes easy. However, then I started thinking about the process for using GTM along with the “standard Event Method”. Sounds like I will be using the custom approach until I find or figure out a process for GTM. Could be a lot of rule use in GTM. Thoughts?

  • Priscila V.R. Leite

    Amazing explanation! Thanks a lot! Tracking your conversions per event is a great tool to test which ads are working best for a specific call to action we want to place.

  • Pamela Ravenwood

    Great article – thank you for all the updated detail behind the new conversion pixel. I find that the conversion pixel is most beneficial for clients who are actually promoting an action on their website – reservation, downloads, sales, etc. For those who are just sharing content, it isn’t providing them with much. Unfortunately there are many website owners who still don’t realize the value in providing an ‘action’ so that such tracking can be done.

  • Interesting – I haven’t seen that! Did you have the pixel installed on all pages or just the one?

  • I haven’t used Google Tag Manager so I’m afraid I’m not able to answer – maybe someone else can chime in on this one?

  • Glad you enjoyed the post!

  • Glad to help! Yes if you don’t have a “process” to track then just tracking your traffic so you can remarket to them is beneficial too.

  • Makes me wonder what has happened to your share buttons? Cannot find any on this site anymore? (And now I’ll go back to reading the post which seems like a lot to chew. Fortunately I’ll (obviously) be able to hear it from Andrea tomorrow inside SMMSociety which -btw- is the best investment I’ve made this year.

  • Dale Brose

    That is interesting. I cannot think of a reason why a pixel would interfere with GA or have an effect on the reporting. Very strange indeed.

  • Dale Brose

    Using a tag management system make script implementation super easy since you do it in a container tag and not directly in site code. So it has advantages. Also the ability to view the page in debug mode is one of many ways to ensure scripts are firing properly. However, since you are not putting individual scripts directly into site code, it also means that you do not control the actual script code on an individual page.

  • Just the one page. And GA would not report any stats for that page. It is strange. I don’t know if we had too many other scripts on that page and it caused gridlock. 😉 We’ll try it again on another campaign and see what happens.

  • I’m so happy for found this. It really helps. Thanks Andrea for your great article. 😉

  • That could be it. Good luck!

  • The share buttons are on the left side of the page. It’s a floating bar. See you today in the Society!

  • You are welcome! Glad to help!

  • So there must have been a hickup some sort ‘cus they had disappeared.

  • Have you noticed if people prefer to use the Standard Events or the Custom Pixel? Also, has anyone tried creating “custom” standard events by using your own standard event name instead of one of the ones they give you?

  • Thomas Fanelli

    Greg, I would encourage you to keep at it. Facebook is really powerful and I have used it across many different verticals and had lots of success. Not just “like” but generating quality leads, offline sales, and online sale conversions. If you are coming from search background, you really need to leverage targeting, behaviors and interests to focus in on your potential customers. These are usually a bit foreign to people coming from paid search advertising as its different than keyword intent. Don’t get discouraged!

  • Good points. I hope we see more posts on better Facebook targeting and getting your reach working better.

  • LisaDJenkins

    Hi Eve, I’m happy to hear you’re finding the Society useful! I was wondering if you’re still unable to see our share bar?

  • Thomas Fanelli

    Greg, I have one being published shortly here on SME. Stay tuned, its a good one, just getting final edits done.

  • I personally think GTM is the best way to implement the code – the rules use isn’t a problem but just make sure the base code fires everytime before the standard event!

  • Yes, it did reappear yesterday!

  • Dale Brose

    I agree. Using a tag manager system is my preferred method for about a year now. So what you’re saying is to publish the base pixel code site-wide as usual? How would you implement that additional script elements on key pages. Perhaps this isn’t the right place to get deep into GTM. But I am curious. I know I’m not as skilled as a few people I know who are GTM wizards.

  • Alex Solano

    Thanks for the article, very thorough! I couldn’t find specific information on Facebook regarding conversions and payments through PayPal.
    We’ve recently setup a new website with three types of services (Music Production, Online Courses, and Video Marketing) and I can see how we can benefit using Pixel to track our Facebook Ads, but what I can’t figure out is if I need to create a “custom” conversion to track actual purchases when they’re on my site. I guess to know if my customers are coming from FB Ads or Google Ads. Any helps on this topic is appreciated!

  • Xi Chen

    Good pixel does can bring good ROI for E-commerce ads, cause it make future optimise and retargeting more easily.

  • Pana-Guest

    Great post! Can you explain how it would work for agencies? Like if I have multiple clients with different websites, should I use my Facebook Pixel and put it on their website? Most clients aren’t that savvy and asking them to create and share their pixel would be a hassle. If so, what about conversions? Just name them with the clients name?

  • Jay Broyer

    Greg, I run ads for a small mom and pop Swimming pool and hot tub store. I would say our main source of leads for hot tub sales are from running targeted Facebook Ads. It is all about the targeting man. Start by using lookalike audiences from your page likes, email list, and website visitors. Also works great for retargeting your email list after you send out a blast. And you can do this stuff with a $5-$10/day budget!

  • Thanks Andrea for this important topic, I’m launching website conversion campaign to get new leads, I have landing page and thanks page i noticed that fb count the landing page visits as a lead and this is not true, please check attached photo.

  • Liam Ingram

    has anyone had issues with getting facebook ecommerce conversions/revenue to appear in analytics properly? if created by the url builder? thanks 🙂

  • So in general I think it’s “easier” for people to use the Custom Conversions because there is no additional code. But the Standard Event is a more reliable measure. I haven’t created any new standard events yet.

  • So if you are using Paypal as your checkout system then what you need to have is a final “thank you” page that you redirect people to after they have completed their Paypal purchase. Then you know they will have gone through the whole process. You can then do either the standard event code on that page or a custom conversion to measure whether they bought directly from the ad. Hope that helps!

  • So I do notice that the stats never really add up. That is a problem. But it’s a lot about how the stat is measured. The other question is how you are setting up your reports. Make sure you are customizing your columns correctly to watch the website clicks vs all actions which could include clicks on other parts of the ads – hard for me to know exactly what you are looking at but that could be part of it.

  • Yes, that is for sure!

  • In general for agencies I do recommend having the client make you an Admin of their Ads account so that you can tap into their pixel. That’s the best practice. You can install your own pixel on multiple websites and track them separately but that gets messy in my opinion. The pixel will naturally show you the different traffic on each website it’s installed on (I have my own pixel installed on several of my own websites)

    Plus if you are using your own pixel to track your customer’s sites, you definitely couldn’t go with Custom Conversions because you are limited to 20 and you would use them up quickly. Hope that helps!

  • So what’s happening here is it’s adding together your Custom Conversion and Standard Event conversions. You should break that out in the columns area to see those individually (and you notice they are off just a bit – which is common). When you customize your columns you will see the options under the Websites section to break out those two stats separately. Hope that makes sense!

  • I haven’t played a lot with the revenue side of the tracking – sorry! Can anyone else chime in? So you are doing the revenue tracking with both the Standard Events and Google UTM tracking? Are you saying they are off? I do usually find that Google and Facebook don’t agree with their stats.

  • Linda Gourley

    This was the most intelligible explanation I’ve found for this new feature. THANK YOU! I saw a recommendation for installing the pixel into IntellyWP plugin for WordPress sites, because a) it would put the pixel on all pages, and b) if you changed the theme or applied a WP upgrade you wouldn’t lose the pixel. Do you have any thoughts on that? And are you still able to place the Standard Event codes within the pixel on desired pages?

  • Thanks Andrea, but i want to know why fb count landing page visit as a conversion and cost me, from my knowledge the conversion counted when user visit [thanks page]
    In attached image, The Result is 39 conversion but actually it is 21, do you get my issue?

  • Thomas Fanelli
  • So glad it helped! So I haven’t heard of IntellyWP but I took a look and it looks like it has a system to keep those tracking codes in place which is nice. I would check with them on the exact functionality but it looks promising!

  • So I think what you are saying is that what you are seeing in your system is 21 actual conversions but the tracking says more in Facebook. And unfortunately that does happen. It can be due to the code firing twice or other events. Frustrating that it’s not always correlated to actual results!

  • OK, Thanks and appreciate your help

  • Miguel Pereira

    Haven’t tried it yet, but I had a live chat with facebook help and they referred this helpcenter post:

    I’m just not sure whether — upon form submission — my website should be firing an event named “Lead”, as that’s the text present in the Standard Event Code…

  • Alsvalia

    I am individual who uses both AdBlock Plus and Ghostery. Every day, more people like me choose to keep pesky ads out of their web browsing experience. Please explain how you plan to track me and serve me ads.

  • Juan Fer Quintero

    Hello, I set a custom conversion wrong that counts when a person visit the contact page, then I create another custom conversion to the thank you page when users fill the contact form, I was going to delete the first custom conversion and I realized it was not possible, ¿How I Can deal with that, there is a way maybe to solve this?

  • Brian Larsen

    Nice article, Andrea. However, I have trouble implementing the new pixel, well not the pixel itself, but the standard events.

    The part I don’t understand, is that I have inserted the base pixel code in the head tag on my Magento shop. So now the base code is on all pages, including the “thank you” page that comes when you complete a purchase.

    Right now I am using the old conversion code to track how my facebook ads are performing, but that is pretty simple, since all you have to do is add the conversion code to the “thank you” page IN ADDITION to the base pixel code, which is already in the head tag.

    But with the new pixel code, you have to place the standard event INSIDE the base code, and it is this part I don’t understand how to do. If I add the base code including the standard event (purchase) to my “thank you” page, then there will be two codes – one in the header (the base) and one on the tank you page itself (the base + standard event) – so the base code is there two times, right?

    Can you maybe explain a little about how this works?

    Thank you in advance! 🙂

  • How did it work out Linda? Tracking properly?

  • Linda Gourley

    My first attempt at the new conversion pixel worked great! I used the Standard Events, which served my purposes, and love being able to track View Content, Add to Cart, Initiate Checkout and Purchase for my ads. I was alarmed at Purchases being only 50% of Initiate Checkout, but Googled “cart abandonment” and found the average to be around 65%! Still, it’s nice to have this metric and know to focus some attention on our checkout page. So glad to have some experience now with this feature! As to IntellyWP – the developer uses something else and wasn’t inclined to try out a different plug-in, so I’ll have to try it out later.

  • Unfortunately there is no way to delete Custom Conversions at this time. Hopefully Facebook will make that available soon! But you optimize around that particular custom conversion when you set up the ad.

  • Juan Fer Quintero

    And what if I change the name of the permalink?

  • Good question – I assume it will just not register anything.

  • So yes, that will be the case. I talked to an ads representative at Facebook and they said that it’s ok to repeat the code if necessary. I just make sure the “View” event code is only there once and the “Lead” event code is only there once.

  • Brian Larsen

    Thank you very much for investigating it for me – I have changed the codes based on your info, so hopefully it will work correctly now.

  • Tan Xin Hui

    Hey Andrea, at my ad I’ve specified for the ad to optimize for the “Lead” Standard event pixel. I’ve also created a custom conversion pixel (previously). Why are there conversions that are recorded under my custom conversion pixel when I’ve specifically selected that I want the Lead Pixel conversions to be recorded? (When i hover over my conversions i see conversions for both my custom conversions and my standard events lead pixel even though i only selected for the lead pixel to be counted)

  • Hi Tan – It’s really hard for me to know what’s happening and diagnose these things over blog comments without really knowing your whole setup. Not sure if you have created a custom conversion and have the lead pixel installed for the same page? Anyway sorry I can’t help more.

  • Lauren Empey

    Very helpful, thank you! What I’m not understanding is how the pixel knows when the website visitor ends up on the right “thank you” page (for the standard conversion event). I put my FB pixel code with standard events in the header code for my entire website (which puts it on every page). I have several “thank you” pages for different campaigns. If I’m running more than one campaign at the same time, how do I get tracking & conversion info for each campaign? Is there a way to associate the conversion tracking with a specific thank you page for each campaign?

  • So you basically need to differentiate that with the different standard events or you could use a Custom Conversion but you only have 20 of those to use. The ad will track which ad is responsible for the conversion but if you have multiple stages of the funnel and you have each as a “lead” standard event, then it will track multiple leads in the ad. Hope that makes sense.

  • Phil

    Hi Andrea, great article! I’ve set up a number of custom conversions (using a specific URLs of thank you pages) and I can see that the conversion pixel is being ‘fired’ in the Activity column…

    Do the number of ‘fires’ in that Activity column only relate to traffic that comes from Facebook Ads? Organic traffic lands on those same thank you page URLs and I can’t tell from the numbers if more than just Facebook Ad traffic is increasing the custom conversion count.

    And if the same person lands a on a thank you page URL multiple times, will that increase the Custom Conversion count more than once? I’m using the same thank you page URL for 3 different free ebooks so I’m wondering if some gets all 3 will that look like 3 conversions when I only it want it to look like one?

    Thanks in advance.


  • This is a great post, but I have a question or two the article didn’t answer. I have a Website Conversion campaign I’m currently running which is very successful. It’s an ad for my lead magnet and my conversion pixel is setup on the thank you page. My question is if I switch out the old code for the new code will this cause any issues with my campaign?

    The reason I ask is my campaign has been running for over 5 months and the pixel has gathered some really great data since I let FB optimize for conversions. So just want to make sure before I switch out the code that it’s okay to do on active campaign?

  • Yes you will have to choose the new pixel to optimize for Josh. So any time you change a campaign (unless it’s just the name), the ad will have to go back through the “review” process. Usually it’s very quick. So you can definitely swap the pixel out, rework the campaign so it’s optimizing around the new pixel and save it and it should keep running fine after the review. I might start a brand new campaign just to “test” it before swapping out your current ad that is running well. That way you have a benchmark for what a brand new ad would do compared to the performance of the older ad after the pixel swap. Hope that helps!

  • Hi Andrea. Thank you for the reply and the much needed help. So let’s say I switch out the old conversion pixel for the new one and point the campaign to the new conversion pixel wouldn’t that mean the campaign has to “start all over” building data to optimize for the new pixel or is the data retroactive with the new pixel?

    In regards to what you mentioned about starting a brand new campaign. So you’re basically saying “Clone” the successful campaign, but use the new FB conversion pixel with that campaign.

    This raises an interesting question. If I’m still running the original successful campaign with the old conversion pixel and I’m running the new “cloned” campaign wouldn’t these two campaigns compete with one another and cause a conflict? In a sense wouldn’t i be bidding against myself? These are my final questions as I’m sure you’re busy and I’m grateful for your help.

  • Hi Josh – so the data will all still be there going forward. It just may not do quite as well once you stop to switch out the pixel but it will probably go back to similar performance. And yes on the cloned campaign you would be competing against yourself so I’m not suggesting keeping them both running – just test out the new one for a short time, see how it does for a benchmark against the old one. Hope that helps!

  • Awwww…that makes me feel much better knowing the new conversion pixel isn’t going to start from scratch in terms of optimizing my conversions and data. That was my biggest worry about switching out the pixel since I’m getting leads at about 30 to 40 cents.

    Oh…I see what you’re saying. Just pause the successful one for a while and let the other one build up for a while. I understand. So in your opinion would you “eventually” switch out the old pixel for the new one witht he successful campaign or just do the “clone” thing and let that be the new campaign? Or just test it all and go with whoever seems to perform best overtime? You guys rock. Glad I discovered your website. Look forward to reading more. Thank you

  • My advice is always to test it all and go with what performs best. I would keep the old one running while you test the new one – you should be able to see how it’s doing after just a few days then you can switch out the pixels on the old campaign and see how that does.

  • Ohh…so you can still leave both running at the same time, but just don’t do it for a long time. Just do it long enough to gather some data and make a test. I gotcha 🙂 Makes complete sense

    Thank you for all the help. I need to check out some of the products and programs you guys offer. You’re the first person who has been able to answer this for me. Thanks! You have an amazing day Andrea! I

  • You are welcome! I offer a whole course on Facebook Ads here: with a private Facebook group for more questions 🙂

  • Nice 🙂 I’m going to check it out because I’m sure I’ll have another question or two that pops up haha. Thanks for sending me this link. 🙂

  • Simply the best article about this theme! Direct and simple. You made it easy, guys! Thanks.

  • Vívian Lobo

    Hello! My numbers of conversions and page views on Google Analytics events and Facebook pixels are different. Do you know why?

  • John Stevens

    Hi thanks for this… Nice page too. Can I ask please if you have 3 different business Facebook pages all completely separate businesses and all created under the same Facebook profile. But you can only use one Facebook pixel for each Facebook account.

    can you separately track each unique website pertaining to that business from one account and would you use the standard event codes? Thanks again,


  • Grace Duffy

    Yes, each Facebook ad account gets a one Facebook Pixel. If you are working with multiple Pages and need pixels for each you might consider using the Business Manager. It will allow you to create an ad account for each business and in turn you’ll have a pixel for each page. Check out this link to learn what the Business Manager can do:

  • Hannah Bock

    How do you handle multiple websites being advertised through the same advertising account? I work with a Tourism company that often runs ads for events and sends people to other websites. I have access to the websites to add the code, do I use the same main pixel for all the websites?


  • Grace Duffy

    If you are working with multiple websites, you might consider using Facebook Business Manager. It will allow you to create an ad account for each business and in turn you’ll have a pixel for each page. Here’s more information on Facebook Business Manager: