How Google Helpouts Can Grow Your Leads and Your Business

social media toolsDo you share your expertise online?

Have you heard about Google Helpouts?

Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.

In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.

What Are Google Helpouts?

Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.

Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.

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5 Instagram Tools to Better Manage Your Marketing

social media toolsIs your business using Instagram?

Do you need better tools?

Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.

Here are five Instagram tools to help you become more efficient with Instagram.

Why Instagram?

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.

Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.

google trends instagram search report

Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity.

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5 Facebook Page Tools to Improve Your Page Management

social media tools Are you looking for tools to better manage your Facebook page?

Do you need help creating and finding compelling content to share with your fans?

It’s a juggling act to share the right content, engage with fans and track trends.

In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System

Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.

hyperalerts notification of facebook message

Hyperalerts notifies you when you get a new Facebook page message.

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13 Google+ Tools to Improve Your Marketing

social media toolsAre you struggling to gain traction on Google+?

Do you want to optimize your Google+ presence?

If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.

Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.

#1: Take Advantage of the YouTube Integration

If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!

google+ video share post

Share your YouTube videos on Google+ to reach more people and garner more engagement.

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5 Twitter Tools to Increase Your Blog Retweets

social media tools Are you leveraging social proof to get more shares on Twitter?

Are you giving readers a one-click way to tweet your blog posts?

When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing.

In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.

Installing WordPress Plugins

Four of the five tools in this article are WordPress plugins. It’s not hard to install a plugin, but if you’re just getting started with WordPress or haven’t installed one before, it’s worth reviewing this quick tutorial.

Step 1: Log into your WordPress blog.

Step 2: In the sidebar, click Plugins, then click the Add New button.

add new wordpress plugin dashboard

Click the Add New button to install a new WordPress plugin.

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16 Blogging Resources to Improve Your Blog

social media tools Do you blog regularly?

Are you looking for tools to make the process easier?

Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.

#1: Brainstorm Blogging Ideas

When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing.

How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content.

Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey introduces HubSpot’s handy new topic generator. You simply put in three terms (nouns) you’d like to blog about and the tool spits out several topics. Of course, the topics aren’t always 100% perfect, but you can tweak them to make them work for you.

hubspot article

Let HubSpot help you find a topic to write about.

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4 Social Media Tools to Improve Your Social Media Marketing

social media toolsAre you struggling with day-to-day social media marketing tasks?

Are you looking for tools to speed up your social tasks?

In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.

Why Social Media Tools

Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. Customer support, marketing, Vine and webinars all fall into the mix.

The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.

Keep reading for four social media tools that will make your social media tasks much easier.

#1: Manage the Appearance of Links to Your Website With Facebook Debugger

We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.

Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.

debug link

If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up.

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

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29 Social Media Tools Recommended by the Pros

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.

rivaliq reports

RivalIQ provides competitive intelligence.

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