Do you need new tools to help you?
The right tools make it easier to see if Google+ is a viable marketing platform for your business.
In this article you’ll discover four tools to track the analytics behind Google+, identify your key audiences and boost engagement.
Google+ has over 300 million users, the ability to search social content and almost double the engagement of Twitter. In fact, Google+ is a close second behind Facebook.
Are you checking your company’s social mentions daily?
Finding and addressing negative reviews and comments can be a challenge.
In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.
Why Monitor Your Online Reputation?
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.
Are you looking for creative tools to increase your exposure?
When people share your blog content with friends, they help build your readership.
In this article you’ll discover four often-overlooked tools that encourage social sharing to draw more readers to your blog.
#1: Reveal Content After Shares
When a person clicks a social share icon on your blog, your post shows up in their news feed where their friends can see it. This explicit endorsement (social proof) of your content draws in new readers.
After all, those friends probably have similar interests. When they see a trusted friend recommend your blog post, they are more likely to click through and read it.
If you want more shares—to get that all-important social proof—you have to ask for them, right? Including a specific call to action in your blog posts is an effective way to get shares, but have you thought about adding an incentive?
Social Locker is a clever WordPress plugin that allows you to show part of a post, and then ask your readers for a social share in order to see the rest. It’s a win-win exchange. Your reader gets access to additional content and you get the social shares you need to reach more people.
Are you looking for more browser-based tools?
There are a number of options to help community managers kick normal workflows into hyperdrive.
In this article, you’ll discover five web apps and extensions to turn your browser into a productive social media machine.
Why Web Browser Apps and Extensions?
With a bit of retooling, browsers can become the perfect place to manage your social networks and services by building a personalized combination of apps and extensions to handle the unique needs of your online presence.
It’s up to you which browser you use, but I suggest Chrome. Not only is it the most widely used browser (at 56%), it’s also the platform where the most exciting web development is happening right now.
Have you heard about Google Helpouts?
Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.
In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.
What Are Google Helpouts?
Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.
Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.
Is your business using Instagram?
Do you need better tools?
Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.
Here are five Instagram tools to help you become more efficient with Instagram.
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.
Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.
Do you need help creating and finding compelling content to share with your fans?
It’s a juggling act to share the right content, engage with fans and track trends.
In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.
Do you want to optimize your Google+ presence?
If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.
Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.
#1: Take Advantage of the YouTube Integration
If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!
Are you leveraging social proof to get more shares on Twitter?
Are you giving readers a one-click way to tweet your blog posts?
When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing.
In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.
Installing WordPress Plugins
Four of the five tools in this article are WordPress plugins. It’s not hard to install a plugin, but if you’re just getting started with WordPress or haven’t installed one before, it’s worth reviewing this quick tutorial.
Step 1: Log into your WordPress blog.
Step 2: In the sidebar, click Plugins, then click the Add New button.