12 Twitter Marketing Tips From the Pros

social media how toAre you using the latest Twitter marketing tactics?

Do you want to raise the bar on your Twitter marketing?

We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing.

In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today.

12 twitter tips from pros

Find 12 pro tips for improving your Twitter marketing.

#1: Match Emails With Customer Usernames

kristi hines twitter pic

Kristi Hines

Want to get to know prospective and current customers on Twitter?

SocialBro has a great feature that allows you to upload a list of email contacts and match them to corresponding Twitter handles. Once the process is complete, you can do a variety of things, including analyze the demographics, audience size, keywords they tweet and much more.

socialbro search results

SocialBro automatically matches emails to Twitter usernames.

I find it most helpful to add customers to a specific Twitter list. That way it’s easy to follow their conversations, get to know what content they like and engage with them. What a great way to learn more about your customers and build stronger relationships!

Kristi Hines is a freelance writer and author of Kikolani.

#2: Stop Tweeting Headlines

aaron lee twitter pic

Aaron Lee

One mistake marketers make when they tweet an article is to simply use the headline, which can be a little boring and seem lazy.

Instead of tweeting the article using headlines generated automatically from a blog post, I put more effort into the descriptions I write in my tweets, especially for my own blog posts.

askaaronlee tweet with article quote

This tweet shares a thought from a Social Media Examiner article instead of the headline.

Here’s how:

  • Add thoughts and opinions based on the article.
  • Take retweetable quotes from the article; for example, “Twitter is like an online cocktail party where conversations are quickly established.”
  • Ask questions to get people curious about the blog post.

When I add personalized descriptions like the three mentioned above, I get better results. It’s made a huge difference in terms of clicks and shares.

The best part about this tip? You can use all three methods to tweet the same blog post multiple times. It’s my little secret to get word out quicker without looking like I’m spamming your timeline.

Aaron Lee is a social media manager working at PostPlanner.

#3: Follow Influencer Twitter Lists

lisa peyton twitter pic

Lisa Peyton

Listening to influential users in your industry and then connecting with them is a great way to build relationships. To do that, you can either create your own Twitter lists or follow lists that have already been created.

I’ve created several lists that align with my current interests and regularly scan the feed of tweets provided by lists via my HootSuite mobile app. Not only does this allow me to easily stay connected with the ‘smarties’ in these areas, it also helps me find amazing content to share with my own followers.

creating a twitter list

Creating a list is a great way to aggregate the tweets of a specific group of users who can influence your target audience.

If you’re trying to connect with decision-makers in a specific vertical, save yourself the time of building a list from scratch.  Start by following lists that have already been assembled.

searching for twitter lists by topic

You can follow Twitter lists that have already been created by searching on Twitter.com, clicking Timelines and then selecting the most relevant results.

There are hundreds of thousands of existing Twitter lists for everything from enterprise software to digital influencers to scrapbooking. To find a list that relates to your interests, simply go to Twitter.com and enter your search phrase, then click on Timeline in the left sidebar.

This will reveal all of the lists associated with your search query.

Lisa Peyton is a digital marketing strategist, writer, teacher and consultant.

#4: Run Advanced Twitter Searches

dan virgillito twitter pic

Dan Virgillito

What if there was a way to find people interested in your product or service right now? What if you could hear what people say and find those complaining about something you can help them with? The thing is, there is a way. You can easily spy on thousands of topic-relevant Twitter conversations with Twitter advanced search.

A few months ago, I helped a London-based plumber reach out to potential customers with his Twitter marketing. Instead of @spamming people with promotional messages or sending his existing followers useless “call us if you need anything” tweets, I started by running a location-based search for terms like “plumber” and “plumbing” in my client’s area.

Then I found one tweet from a guy looking for a plumber to fix his broken boiler. There it was, right in front of me: the customer’s pain, the need my client could solve.

Whatever your business does, use Twitter advanced search to find your broken boiler.

Dan Virgillito is a freelance blogger and content strategist.

#5: Use Images to Increase Retweets

robert kilonzo twitter pic

Robert Kilonzo

When you have more images in your tweets, you’ll get more shares and clicks and a 35% bump in retweets.

When you optimize your tweet with images, make sure to use images that are compelling and relevant. Don’t use an image that has nothing to do with the topic just for the sake of having an image in the tweet.

twitter stats

Not only do images get more engagement for your tweets, they also help them stand out and get more attention.

Lastly, to increase the likelihood of your tweet being more engaging, add an appropriate hashtag and ask your followers to retweet it.

Robert Kilonzo is a sales and marketing specialist for Omnistar Interactive.

#6: Double A/B Test Blog Headlines

gregory ciotti twitter pic

Gregory Ciotti

Twitter is the ideal network to test purely for headlines because the visual elements play less of a role compared to a site like Facebook.

I first picked up this idea from Buffer. Here’s how you can apply it today:

After publishing an article, use Tweriod to determine when your followers are online.

Tweet three to five different headlines with unique, trackable links at peak times. Track the performance of each link via Bitly or Buffer.

Put the same three to five headlines in an A/B testing service like KingSumo’s Headline Plugin.

kingsumo headline test results

KingSumo helps you track user response to headlines for A/B testing.

By using two sources, you’ll essentially be able to confirm the absolute best available headline.

Greg Ciotti leads content strategy for Help Scout.

#7: Know WHY You’re on Twitter

stuart j davidson linkedin pic

Stuart J. Davidson

Too often, I see profiles try to do too much and satisfy too many marketing objectives. I’ll explain why this is a mistake.

Consider the theory of a landing page. It has a single objective—to increase conversion rates. Landing pages tend to work well because they’re simple, concise and purposeful.

Now apply this to your Twitter marketing efforts.

Set the primary objective of your marketing campaign.

Define Twitter tactics to fulfill this objective.

Measure the metrics that show how your Twitter efforts are performing.

When you understand why you’re investing in Twitter marketing, you can develop focused frameworks that effectively leverage the platform’s potential to work toward your purpose.

Stuart J. Davidson is a UK-based freelance social and digital marketer.

#8: Appeal to Human Behavior

rachel sprung twitter pic

Rachel Sprung

Studies have shown that curiosity is a cognitive form of realizing we have a gap in our knowledge. So we try really hard to reverse this gap by clicking on links to learn more. Our brains are actually programmed to do this! People are especially curious about information they “should” know.

Before you post something on Twitter, think about what will encourage someone to click on a link. First, how can you phrase your tweet to appeal to someone’s curiosity? Second, what word choices will nudge a person’s desire for self-improvement? With these goals in mind, we can then connect our audience to valuable content.

This particular tweet garnered 268 clicks, 27 retweets and 17 favorites as a result of focusing on creating curiosity and playing on a desire for self-improvement.

hubspot tweet

The copy in this tweet uses language people respond to.

The tweet’s copy “30 Terrible Pieces of Social Media Advice You Should Ignore” does a great job of generating curiosity. Most readers think, “why would I want to ignore advice?” or “What bad advice have I been given?” By this point, they’re itching to click the link.

The word should prompts the reader to learn what the bad advice is to make sure they aren’t using it. That’s where the desire to improve comes in.

Rachel Sprung is a product marketing associate at HubSpot.

#9: Market in the Moment

beth gladstone twitter pic

Beth Gladstone

Customers definitely feel more of an affinity with a brand when it’s relevant and on-trend with the things they care about, and the real-time marketing we see from brands often shows some of Twitter’s biggest success.

Good examples include Oreo’s Dunk in the Dark tweet from the Super Bowl and the brands that created quick tweets in response to things that happened during World Cup matches.

oreo superbowl tweet

Real-time marketing can be wildly successful.

Now I know from experience that it can often be overwhelming trying to keep up with news, questions and updates in real time on Twitter. The trick is to employ the right tools.

Tools such as HootSuite, TweetDeck and Twilert help condense Twitter’s firehose down to the keywords or tweets marketers really care about. They also provide email alerts for the really important tweets that need an instant response.

Creating a social media calendar also helps and I’ve found it really useful to plan ahead for big events or dates to ensure that I can monitor and respond to the action as it happens.

There’s no special formula that makes a tweet go viral, but marketing in the moment can definitely give it a helping hand.

Beth Gladstone is marketing manager at Twilert.

#10: Automate With Jooicer

eric sornoso twitter pic

Eric Sornoso

One of the best new tools that I’ve been using on a regular basis is Jooicer.

Jooicer gives you the ability to create recipes to grow your account, increase engagement and unfollow inactive users.

You set certain metrics for following, unfollowing and engagement, and Jooicer does the rest.

jooicer dashboard

Try Jooicer to automate Twitter activities.

Eric Sornoso is the president of Infographic Seeding.

#11: Tweet Tips With Custom Images

charlene kingston twitter pic

Charlene Kingston

Everyone talks about how important images are in social media today.

On Twitter, your image must be at least 500px wide to display as an image instead of a link and the height should be one-half the width. I make all of my images 700px x 350px.

Using the rule of thirds for the layout, I think of images as having two columns. I use one for the image and the other for words. Each image also includes my headshot, logo, website URL and company hashtag (#SMDIY).

graphic in a tweet

An example of a visual Twitter tip graphic image.

I did run into one unexpected challenge when I discovered that images from HootSuite display as links instead of native images. I use Buffer because their images do display natively.

Over the last six months, I’ve converted my 500+ Twitter tips into visual tips by creating an image for each one.

graphic in a tweet

Coordinate the colors of the text with the colors in your image to get a cohesive look.

My tips now stand out in keyword searches, hashtag searches and in lists because they have a visual element. Retweets have increased and although it takes time to create and organize visual tips, the increase in engagement and community growth is worth it.

Give it a try. Start with a few tips and expand as you see what works for your business and audience.

Charlene Kingston is an innovative business advisor at Social Media DIY Workshop.

#12: Develop an Evergreen Posting Strategy

laura roeder twitter pic

Laura Roeder

The bigger and more competitive Twitter gets, the more important it becomes to really focus your energy on posting smart. The best thing you can do? Know what to post and when, and never post anything just once.

One thing that I do regularly is check stats on Tweriod, a free tool that shows when your followers are online and when they’re mentioning you in their tweets. Between this data and the analytics Twitter provides, you can figure out exactly when to post for the most click-throughs, retweets and replies.

tweriod graph

Tweriod shows you when your Twitter audience is active.

Once you have that data, plan a regular posting schedule and create a library of updates that you can use over and over again to fill that schedule. I use Edgar to save updates and schedule them automatically.

Only about 46% of all Twitter users log on even just once a day, so odds are, a lot of the things you post are being missed by a lot of the people who follow you. In all likelihood, if you post the same status update a few weeks apart, most of the people who see it—if not ALL of them—will be completely different!

You don’t have to reinvent the wheel when you’re writing updates. Build yourself a nice stockpile to choose from and reuse them every now and then. You’ll save a ton of time that you can use for doing things like responding to other users and participating in active online conversations!

Laura Roeder is the founder of LKR Social Media.

What do you think? Have you used any of these tools or tactics? What’s working in your Twitter marketing today? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • AmandahBlackwell

    Great tips!

    I could use Twitter Advanced Search more. I like adding pictures. However, it would be nice if Twitter offered a re-sizing image option instead of having to use PicMonkey, Photoshop, etc. to re-size images to the standard 440×220. I hope the image size doesn’t change for a while. :)

  • Harlan West

    Really great information. I liked the one about #2: Stop tweeting headlines the most.

  • Pingback: Marketing Day: How Content Marketing Is Changing, Facebook Ups Daily Ad Frequency & More

  • http://brandblasting.com/ Dave Macdonald

    We’ve been using #11: “Tweet Tips With Custom Images” for years and it works great.

  • DonnaGilliland

    Fantastic tips. Love the SocialBro tip. I must use Advanced search more. Every tip given was great.

  • http://beta21.circussocial.com Avtar Ram Singh

    #3 is incredibly important. So many people these days spend a lot of time creating and curating lists on digital influencers, digital pros and what not – instead of going around hunting for people, just find someone smart who would have put such a list together and follow that list! It’s such a time saver and the best tip up there. :)

  • http://www.keydifference.in suzy spring

    All tips in one article such an informative post. Before doing anything we should understand about it for sure. :)

  • Rocky Kev

    I totally relate! Just when I get into the habit of remembering what is the optimal image size, they decide to change it.

  • http://cindyking.biz/ Cindy King

    That’s life in social media :)

  • http://cindyking.biz/ Cindy King

    Amandah, I think we all feel the challenges of taking advantage of these new image opportunities within the scope of a wide marketing plan ;) This space is always evolving, and for the better, so I’m hopeful this will all get better.

  • http://cindyking.biz/ Cindy King

    Yes! This is fun to see in action.

  • http://cindyking.biz/ Cindy King

    I love seeing how the custom images add so much value to our efforts :)

  • http://cindyking.biz/ Cindy King

    Thanks for sharing, Donna! Isn’t it fun to see how Twitter marketing has evolved over the years?

  • http://cindyking.biz/ Cindy King

    Important point! Twitter is a fantastic networking tool. We all have different networking styles and needs offline, and I think this also translates on Twitter, so some people probably know how to figure it out faster to make it work better for their business. Just my two cents :)

  • http://cindyking.biz/ Cindy King

    Important point! Twitter is a fantastic networking tool. We all have different networking styles and needs offline, and I think this also translates on Twitter, so some people probably know how to figure it out faster to make it work better for their business. Just my two cents :)

  • http://cindyking.biz/ Cindy King

    Thank you for sharing, Suzy! Social media marketing often requires a bit of thoughtful work to make it really work for your business goals for sure.

  • http://cindyking.biz/ Cindy King

    Thank you for sharing, Suzy! Social media marketing often requires a bit of thoughtful work to make it really work for your business goals for sure.

  • http://beta21.circussocial.com Avtar Ram Singh

    Nothing you say is ever worth only two cents @CindyKing:disqus. It’s worth so much more! Hope you’re well. :)

  • http://www.mindscope.com/ MindSCOPE Staffing Software

    Thanks for all the fabulous tips! The Twitter image size requirements that make the image show instead of a link is priceless.

  • http://order.sitesell.com/traffic75.html RUBEN NILA

    i like #11 thanks

  • John Cosstick

    Hi Cindy. Thanks for this interesting post. I would like to know how to convert an Excel spreadsheet of Twitter handles into a Twitter list that is not labor intensive do you have any wisdom that you could share about how to automate such a task. If I have missed it in your post I am sorry. Following an influencer’s list can also be enhanced by checking the individual followers in the list to see whether they match your follow criteria.

  • http://blog.credihealth.com/ Credihealth

    Good article!

  • http://www.stuartjdavidson.com/ Stuart Davidson

    Great collection of Twitter marketing tips here Cindy, thanks for reaching out. Always a pleasure to contribute =)

  • http://forewardsapp.com/blog Jason Dea

    One simple thing that I’d add is get to know Twitter cards. If you’re driving any traffic to your Twitter profile page, make sure you’ve pinned some kind of all to action type tweet to the top of the profile. Twitter Cards I’ve found work great for this, and are quite easy to setup too!

  • http://twitter.com/HowieGoldfarb HowieG

    some of these are great but some are not. just proves you have to be smart about who you listen too. lets just say my advice is 6 of these are important and 6 are from misguided to outright deceptive.

    which is why i don’t read SME very often. step your game up!

  • http://cindyking.biz/ Cindy King

    Your opinion is welcome, Howie. These are the Twitter marketing tactics these social media pros find useful for them today. Would you like to share what’s working for you today on Twitter?

  • http://cindyking.biz/ Cindy King

    Good tip. Thanks for sharing, Jason!

  • http://cindyking.biz/ Cindy King

    Hi John, have you tried checking out some Excel tutorials?

  • Kathryn Hopson

    Thanks Jane, and very timely I am trying to set up a new project and found out the council library I want to work with does not have a twitter account! so I am guessing the QR codes will be out then :)









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