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    Category: How To

    7 Ways to Use Psychological Influence With Social Media Content

    One of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

    The best content in social media inspires, informs, educates or entertains (and if you're really lucky, it does all four!).  But how do you create content that goes viral?

    What follows are seven strategies you can employ to help your content succeed.

    The idea for this post came from Jay Baer's excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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    5 Easy Ways to Drive Social Media Fans to Action

    Do you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?

    Here's one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business

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    16 Tips for Successful Online Video Marketing

    There's no doubt that online video marketing is on the rise.  Numerous studies and statistics prove that video works.  In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.  That's a pretty impressive stat!

    Online video marketing is attractive to many businesses today for numerous reasons.  Making videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  If you spend the money to record once, your video could still

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    3 Simple Steps for Creating Social Media Visibility

    It's been said visibility equals opportunity.

    No matter how great your product, service or business is, if your prospective customer can't find you on the web, it's like you don't exist.

    As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.

    Here's a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint

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    3 Twitter Marketing Ideas That Avoid Marketing

    Are you marketing to people on Twitter? You know, pitching your wares?  Perhaps there's a better way...

    In this article I'll present three ideas that will draw customers to you without that nasty marketing aftertaste.

    One of the reasons social media is so valuable to businesses is that it offers a chance to show you're listening.  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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