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    Category: How To

    How Microsoft Xbox Uses Twitter to Reduce Support Costs

    For Microsoft's Xbox support team, there's no such thing as unwanted messages on Twitter – no matter how vulgar they may be.

    So why is a $58 billion company spending time listening to off-color tweets?

    Because "foul-mouthed tweens" just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.

    This article reveals how the Xbox team relies on Twitter to reduce support costs.

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    10 Ways to Grow Your Facebook Page Following

    How can you quickly encourage people to become followers of your Facebook page?

    This is the most common question I get from clients.  The truth is it takes time to build a new fan base from scratch.

    From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it's important to build close-knit relationships with visitors.

    How do you get people to like your Facebook page?  Here are 10 tips...

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    7 Steps For a Successful Social Media Strategy

    According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

    As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

    So how exactly do you develop this strategy?

    It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

    Continue Reading about 7 Steps For a Successful Social Media Strategy →

    12 Ways to Market Your Event With Social Media

    Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

    The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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    4 Simple Steps to Control Your Facebook Privacy

    Did you know that Facebook automatically lets anybody see every video, picture, and status update you've ever posted?

    Whether you're using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you've ever made.
    New Facebook Privacy Updates
    Public outcry over Facebook's complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

    Continue Reading about 4 Simple Steps to Control Your Facebook Privacy →

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    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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